Liu Ligan and his “Golden Autumn Discount Rewards for the Guest Moon” came to an end, and the autumn housing fair in Hangzhou in October was held.

This round of preferential rewards allowed Liu Ligan and others to win face and earn money, creating a total of nearly 6 billion in sales, regaining their lost land for the entire half of the year. Tan Shuzhen and Zhang Chen said:

"Zhang Chen, I want to laugh when I look at the account now."

Zhang Chen smiled: "How long can you laugh? A wave of land auctions will make your cash disappear again, right?"

"It really does." Tan Shuzhen said, "Every branch is doing well. It is unreasonable not to increase their land reserves next. If you don't have land, the general manager of the branch himself knows that the general manager is probably doing it to the end."

This is the case with the real estate industry. It has high investment and high output. No matter how much money you have on your account, it seems that you can't satisfy the desire to expand. You are really greedy. If you pick out a real estate company and give it unlimited money, he will buy the entire earth in less than three months, and even Antarctica will want to build a summer house.

But then again, which industry and which entrepreneur is not like this? Give some sunshine and expands when it comes to a halo? But this wave is not their turn. Who did the Internet work in the past few years? Who did not swear to the world and give it a guide?

The housing fair is coming soon, and Liu Ligan and the others also signed up for this housing fair, but they still did the same and won the largest booth.

When the housing fair approached, Liu Ligan became quiet. At night, he walked alone to the center of Hangzhou where the civil engineering had been completed and was still working on the exterior wall. The security guard on duty knew Liu Ligan. Liu Ligan took the key to the fire door on the top floor from him and walked into the elevator.

Before they were delivered for use, the fire safety door on the top floor was locked. For nothing else, just for those who couldn't think of it, they regarded their building as a target and wanted to jump down from the top of the building. Just like Shanghai Yi Hundred became the target, they had to install iron bars on the windows facing Nanjing Road.

The security guards in the center of Hangzhou always stop a few such people a year, which makes them very upset and they have to be careful.

Liu Ligan went to the roof of the building in the center of Hangzhou and sat down on the ground. On October night, it was still hot and hot below, but the roof was filled with a bleak autumn wind, which was already a chill. Liu Ligan looked at the West Lake with lights in the distance, and the roof that was shorter in front of him.

Looking at a city from a high place, it is always ugly. It is either piled with all kinds of debris or is mottled by black anti-seepage asphalt. People spend too much money and energy on the facade and facade of each building. No one expected that the roof of the building was also its own face and needed to be dressed up beautifully. How many people would look down from a high place.

Liu Ligan thought, when the roof of this city and at first glance, it was either the sky garden or the swimming pool or helipad on the top floor, the city would probably be truly rich.

Liu Ligan sat there, smoking cigarettes one by one. He thought about the next housing fair, and felt a sense of fear in his heart. He was worried that this housing fair would be as bleak as in the first half of the year, which would directly bring back the newly-exploited housing prices and real estate market in Hangzhou to its original state, and he was worried that this housing fair would be too popular.

If that happens, it will directly lead to the early warning of the Provincial Bureau of Statistics. The bursting of the real estate bubble in Hangzhou will make people energetic. He is also worried that Mr. Han said that the high housing prices will force the central government to take heavy measures, and this is the worst result.

Liu Ligan walked into Tan Shuzhen's office and told her that we need to change our strategy for this housing fair.

"How to change?" Tan Shuzhen asked.

"We sell the house directly and do not accept booking. We will launch all projects that can be opened and have already opened, and require that we directly sign a house purchase agreement and pay the house price instead of signing a house agreement."

"In that case, maybe our booth will become the most deserted booth in the entire Housing Fair." Tan Shuzhen reminded.

"Yes, if we want to make money, we will make real money, and don't make popularity. If we book too many houses, we will buy a house in the end. At that time, we will become very passive. We can't adjust even if we want to adjust, just like the "City of Sky"." said Liu Ligan.

Tan Shuzhen thought about it and agreed to Liu Ligan's proposal. Many times, she had to admire this guy. When he reached many critical moments, he would have some suggestions that looked intuitive and casually made, but if you think about it deeply, his ideas are actually logically related and his judgment will be very accurate.

"Okay, anyway, we are not short of this deposit now," said Tan Shuzhen.

In this exhibition, like the last session, they also displayed two-thirds of the projects in Hangzhou, and one-third showed projects across the country. There were only the "Dragon Family" project, and there was no external display. Liu Ligan said that before the time came, she would continue to stay in the boudoir.

On the day of the opening of the Housing Fair, Zhang Chen accompanied Liu Ligan, Tan Shuzhen and Lao Tan. When he arrived at the entrance of the World Trade Center, he saw the bustling crowd and shouted:

"So many people must be very popular today."

He looked at Liu Ligan, Lao Tan and Tan Shuzhen, and his faces were very calm. Zhang Chenqi said, "Why, are you unhappy, there are many people?"

Old Tan smiled bitterly and said, "It was the same in the first half of the year."

The three of them had the same idea in their minds, and they were both worried that this would be the flashback of the cereus in the first half of the year.

They went inside directly. Liu Ligan, Tan Shuzhen and Zhang Chen turned the entire exhibition hall around. It was obvious that the atmosphere in the entire exhibition hall was a bit depressing. Everyone who came to the exhibition was like the unanimous blind optimistic in the first half of the year, was generally worried this time.

There were two more people who ignored Liu Ligan and the others when they saw him and showed obvious hostility. Liu Ligan knew that this was his 10% off and offended them.

Liu Ligan smiled, not caring about it.

When the door opened and the crowds rushed inside, Liu Ligan and Tan Shuzhen's hearts immediately felt relaxed. They heard that many people in the crowd spoke Wenzhou and Taizhou dialects. There were many of them coming straight to their booths. Not only did their booths not worry about Tan Shuzhen, but they immediately lined up in a long queue.

Their sales staff and the people in line repeatedly explained that during this housing fair, they only sell houses but not book houses. If you want to book a house, please don’t queue here.

What surprised Liu Ligan and Tan Shuzhen was that the people in the queue seemed to have not heard clearly what their sales staff were saying and continued to line up there.

When they returned to the front of the team, they saw that these people were holding a map of Hangzhou City in their hands, asking about the property, where the building was. The salesperson told him, and he opened the map, found the exact location, drew a circle, and pointed to the sand table and said, "How much does this building want, what is that building, how much does it want, okay, take me to see the next property."

Such a quick and accurate way to buy a house made Liu Ligan and Tan Shuzhen and Zhang Chen stunned. What is the situation?

Liu Ligan thought about it and figured it out. It seemed that the previous wave of discount sales and advertising had worked. The media called their counter-trend operation a conscience selling houses. Those who came to buy houses all thought that buying the houses in their company was worth the money.

Sales director Xiao Lu ran over and asked, "Mr. Liu, Mr. Tan, can we sell houses in Shanghai and Nanjing?"

This time, the projects of their other branches were only on display and no sales staff were arranged. From the perspective of their company, there was no transaction record in the first half of the year, so they did not expect this time. However, unexpectedly, these projects that were only on display still attracted the interest of many home buyers in Wenzhou and Taizhou.

"Yes, as long as it has been opened, you can sell it." Tan Shuzhen and Xiao Lu said, "If you have any questions, you can directly become the boss of the branch."

Xiao Lu said yes and ran back.

Liu Ligan and Zhang Chen walked out and walked around again. They saw that each booth was unprecedentedly grand. Compared with the previous session, this Housing Fair was like a world of ice and fire.

From the next day, the old drama appeared again, and everyone started to adjust the price. Xiao Lu asked Liu Ligan, but Liu Ligan said it was not adjusted. This time we will definitely not adjust the price.

Other companies have begun to significantly adjust prices, but Liu Ligan and others are not adjusting. These real estate speculators from Wenzhou and Taizhou have mutual information, so more home buyers surround Liu Ligan and their booths.

Zhang Chen smiled and said, "Don't you make such easy-to-make money?"

"No profit." Liu Ligan said, "I'm tired of making money. Can you make a good reputation now?"

Zhang Chen said, "Okay, Dada, Liu Dahao."

All the properties of Liu Ligan and others were snatched up within two days. Xiao Lu kept calling to ask Liu Ligan if we can book other projects? Many customers requested reservations.

"No, this time we just sell the house but not book the house." Liu Ligan said.

Xiao Lu muttered, "Then we have nothing to do here."

"You can introduce our projects to the guests and leave the contact information for the guests." Tan Shuzhen took Liu Ligan's phone number and told Xiao Lu.

I have to admire the keen sense of the market of Wenzhou and Taizhou people. With a slight turmoil, they will be able to sense it immediately and act fiercely.

This housing fair set another record, that is, the record of home buyers buying houses in Hangzhou. According to statistics, the proportion of home buyers in many real estate projects in this housing fair accounted for more than 50%, and the highest was 80%. These home buyers from other places are mainly from Wenzhou and Taizhou.

This housing fair started lively and ended lively. In official language, this was a successful housing fair, a successful housing fair, and real estate in the entire Hangzhou city and even the whole country. At the same time, it entered a collective carnival.

But Liu Ligan felt deeply worried. He thought of a word, that is "The Last Supper". If you think of another one, it is the name of a movie: "The Last Crazy".

Mr. Han's words came true. Just over a week after the Hangzhou Housing Fair ended, the central bank took action again. On October 29, 2004, the People's Bank of China decided to raise the benchmark interest rate for deposits and loans of financial institutions by 0.27%, and relax the floating range of RMB loan interest rates, allowing RMB deposit interest rates to fall. This is the first interest rate hike in nine years.

The keen Hong Kong and Macao media immediately smelled the meaning of this interest rate hike. The Hong Kong Business Daily analyzed the two major purposes of this interest rate hike: one is to send a warning signal to the market; the other is to officially activate the market-oriented reform of interest rates.

The commentary article of the Macau Daily stated: The interest rate hike action ten years ago is coming to an end. The first interest rate hike ten years later is the beginning of another wave of macro-control, reflecting the phased significance of interest rate hikes.

Liu Ligan sighed, what should come is still coming, and this time it came was really caused by the continued rise in housing prices, which led to the price increase of all production factors.
Chapter completed!