"I am not from the perspective of Chongqing's general agent, but from the bottom of the store dealer. For example, I am just a person who is planning to open a specialty store in Fuling. After all, all the risks are finally here. Is my willingness high? Do I want to do it? Does it mean that our entire network can expand?"

After all, He Hongmei is not a novice. Her problems are tricky, but they hit the nail on the head.

Indeed, all of this looks perfect, but whether it is perfect or not depends on the bottom floor. How many people are willing to be your brand store, whether it is your own company or the general agent in various places, the ultimate goal is to develop them.

The more stores at the bottom, the more developed your roots are, the more stable you stand. To make your roots develop, you must take root in a fertile soil so that every smallest root can absorb sufficient nutrients.

Take KFC as an example. Why are there more and more people opening, and why are there so many people willing to pay a very high franchise fee to join them? It is because it makes every franchise store make money, rather than sucking them dry, sucking them dry, which will only accelerate your own death and make equal benefits, so that you can prosper.

"Didn't we have agreed that the agency rights can be transferred. In this way, even if it is a franchise fee, they actually have no losses?" Xiao Zhao said.

"Sister, that's just theoretical. If you can't make money by opening this store, or the risk is very high, or if you don't want to open a Fuling store, no one is willing to open a Fuling store. You just want to transfer it, and who else can you transfer it to? No one wants to transfer it. Your agency right can be transferred, isn't it just empty talk?" He Hongmei asked.

Xiao Zhao was stunned. She thought, that's the truth.

"That is, to make everyone think openly." Zhang Chen said while thinking, "There are two things to make everyone think openly. The first and most important thing is that your goods should be easy to sell. If the goods are not easy to sell, everything will be useless. Second, it is to reduce their risks. It is not that they bear all risks, but you take advantage of them, and you should also bear the risks."

"Yes, I love listening to this, hurry up, say something I love to impress me." He Hongmei pointed at herself and said, "I, I, I am still the one in Fuling, and I am hesitating whether to open your specialty store."

Zhang Chen and Xiao Zhao both laughed. They thought He Hongmei was about to enter that role. This was very interesting. When she entered the role, she would have to enter the role and convince her.

Zhang Chen asked: "Are you ready for funds?"

He Hongmei nodded.

"Have you found the store?"

"Of course." He Hongmei said.

"Have you ever made clothes?"

He Hongmei thought for a while and said, "Wait, there are two kinds of people here. One is someone who has made clothing and opened a clothing store. Now that he has some money, he wants to improve the level of his store. He doesn't want to be so tired anymore. He goes to Chongqing every three or four days to buy goods, and he has to worry about whether he can enter well. Will the clothing store next door also buy the same goods?

"There is another type that has never been done before, but seeing that others have opened a clothing store, the latter one is simple. As long as our store has a good business, he will want to do it when he sees the business is good. If it doesn't work here, we already have our store. If we don't allow it to open it again, he will open it elsewhere. Wait, I think about it."

He Hongmei raised one hand and made a pause. Zhang Chen and Xiao Zhao were both amused by her, and He Hongmei laughed himself.

After waiting for a while, Zhang Chen asked, "Have you thought about it?"

He Hongmei cleared her throat and said, "I've thought about it, boss, I'm going to be the first type. As long as the first type of person works and the business is good, the second type of person will come to him."

Zhang Chen and Xiao Zhao both nodded. Zhang Chen felt that this guy's mind was turning very fast and he always turned the right direction.

Zhang Chen asked: "Have you ever sold our clothes before?"

He Hongmei nodded: "Sold."

“Is it easy to sell?”

"That must be easy to sell." He Hongmei jumped out, no longer from Fuling. She said: "If it is difficult to sell, he is not interested at all. He will not even ask for it. Are you right?"

Zhang Chen and Xiao Zhao nodded.

"Come again, come on." He Hongmei waved and returned to the Fuling one: "Sold, boss, your clothes are OK."

"Do you want to sell more?" Zhang Chen asked, "You used to buy goods and you must have only five or six styles, right? In fact, our company has more than 200 styles and two brands. Do you want to sell our goods in the store?"

"More than two hundred styles, so many, are each one easy to sell?"

Zhang Chen thought for a while and said, "Of course, otherwise we wouldn't have designed it."

"No, this reason is not sufficient." He Hongmei waved her hand and said, "Those styles that are difficult to sell are also designed by people. What you say is vain."

Xiao Zhao and Zhang Chen both laughed, and Xiao Zhao said, "It's really a waste of time, let's start over."

Zhang Chen thought for a while and said, "You must believe in our eyes. You have sold so many styles of us, and they are all very easy to sell. What does it mean? It means that our eyes are accurate and can meet the needs of customers. In addition, our clothing has good styles, looks good on the body, and is not very picky. Our factory management is also very well-equipped and the clothing is exquisitely made."

"This is a little stronger than the previous one, but not enough." He Hongmei shouted.

"If a clothing store is opened well, not only does the clothing itself need to be good, but also a good environment. When people come in, they feel unique and different from other stores. If you are interested, we have flagship stores to visit. At the same time, we will also provide you with free decoration plans."

"It touched me a little, come on."

"The environment is good, and it also includes the soft furnishings in the store... Sorry, I started to decorate, including the props in the store. Look, from models to the cabinets and cabinets for hanging clothes, the clothes hangers for each piece of clothing are designed by ourselves. In addition, the most important thing in the store is how to make and match the clothes. We will provide support and help."

"Well... I have enough help and support, I like it." He Hongmei said, suddenly frowned, and she shouted: "Oh, the most critical problem has come up! No, no!"

"What's the problem?" Zhang Chen and Xiao Zhao were both startled by her.

He Hongmei looked at them and asked, "You said you have more than 200 styles, so if I open your store, do you have to enter more than 200 styles?"

Zhang Chen thought for a while and said, "It may not be necessary. Every place is different. Our clothes are for the whole country, but there are still differences in each place. You don't need to go in all of them. You can choose some, such as adding more than 100 styles."

He Hongmei stared at Zhang Chen with an aggressive look, and she said:

"Speak clearly, should I enter by myself or you match it, I will definitely follow my own wishes. If this is the case, you think this dress looks good with this skirt, but I don't like it. I just want to match that pair of pants, but the actual effect is very bad. What should I do?"

Zhang Chen thought for a long time and said that the best way is to combine the purchase and distribution of goods by himself.

"Yes, then if I can't sell the goods I bought by myself, I think I'm unlucky. What if you can't sell the goods you provide for me? It's impossible for me to sell them all. This is the most critical thing I said."

He Hongmei said, and indeed asked Zhang Chen and Xiao Zhao too. Zhang Chen's brows also frowned. He left there and walked over to turn on all the lights in the exhibition hall. He walked around the exhibition hall and looked at He Hongmei and asked:

"What if I allow you to exchange?"

"That's great! Then I have no risks, I'm definitely willing!" He Hongmei shouted.

"But in this way, the risks are coming to us!" Xiao Zhao also shouted.

"And, if this happens, I will definitely purchase a large amount of goods, exceeding my sales ability, and I have to buy everything. Anyway, I can change it. I want everything that you say is not suitable for me."

He Hongmei said that another practical problem immediately emerged. If everyone purchases goods like this, the planned production will become disorderly. Anyway, it can be replaced, so don’t do it in vain. Everyone will want every style. If it is difficult to sell, it will be replaced. If it is replaced, the risk is not shared, but the manufacturer will bear it alone.

The three of them fell into deep thought again, and Zhang Chen continued to walk in the exhibition hall. He thought that according to the principle of equalizing profits and sharing risks, exchange is the best choice, so that customers will not be so resistant to your distribution.

But if this happens, there is actually another one, that is, if you reduce the customer's willingness to choose according to your local needs, he will wait for you to distribute the goods to him. If it doesn't work, change it, change it until it's a good sellable style.

The direction is right, but you have to control your own risks and mobilize the subjective initiative of dealers. Zhang Chen feels—

"In proportion, the exchange rate is 20%. " said Zhang Chen and He Hongmei.

He Hongmei looked at him and waited for him to continue talking.

"A 20% exchange rate is appropriate. In this way, the customer is afraid that he will go beyond this range, so he will find a way to control the goods and actively sell every style. The same is true when purchasing goods. He will pick up the goods himself, but because of this 20% exchange rate, he will also accept our suggestions and accept some of the goods. As long as we can convince them, why do we need to match this way?"

"I accept it, I think the exchange rate is acceptable." He Hongmei said, "I have never heard of a replacement for clothing. I think this one alone is attractive enough. In addition, the exchange requires controlling the time. All goods and the exchange cycle are twenty days. Whether a piece of clothing is easy to sell in his place will definitely be seen in twenty days."

Zhang Chen nodded: "But for us, the space for goods is large. There are many styles, as long as they are used to match each other, there is no need to over-production, which is good."

He Hongmei thought of another question, and she asked: "Is this exchange rate across seasons?"

This has encountered a practical problem with clothing. Clothing is a very seasonal product. If it is crossed seasonal, 20% will become the manufacturer's inventory. If it is not crossed seasonal, it will eventually become the merchant's inventory.

"Ten percent across seasons." Zhang Chen thought about it, "In this way, when they want to change seasons, they will be more careful in purchasing goods and reduce everyone's risks. At the same time, we can also provide discount promotions at the end of the season, so that the actual exchange rate can be reduced."

"Yes, I think this is OK, Master." He Hongmei agreed.

"But in this way, are our risks very high, and it will be very troublesome? How to calculate 10% and 20%? Is each style? Just counting it will be a dead person." Xiao Zhao said.

"No, it's fine based on the purchase amount, it's simple." Zhang Chen said.
Chapter completed!