0629 Plant the red flag all over
In the following days, customers signed the agreement almost every day. The more they went, the easier it became. When those later customers heard about this, the cities around them were signed, so they quickly signed, for fear that they would miss this opportunity if they were one step late.
When Wang Lizhen came back for the second time, although Zhang Chen promised her that Ma'anshan would definitely keep it for her and told her not to worry, the more Zhang Chen said that, the more she insisted on signing.
She quickly found the store, and Zhang Chen also went to Ma'anshan as she promised and helped her design the store. This time he took a car from the parking lot of the Sijiqing Huaxia Hotel with them. When the car passed by Wuhu, he did not get off with Xiang Qin, but followed Wang Lizhen and went directly to Ma'anshan.
After arriving in Ma'anshan, he went to the store rented by Wang Lizhen first. He took out the design draft that night and the next morning. At noon, he took a bus from Ma'anshan to Wuhu. These two cities were side by side on the south bank of the Yangtze River, only a distance of more than 40 kilometers between them, more than an hour's drive.
Zhang Chen stayed in Wuhu for a long time. There was a background wall in the shop where Xiang Qin was renovating. It required plaster to create the sound-absorbing wall effect in the theater. The decoration workers didn't know how to do it, so Zhang Chen taught them step by step.
In the evening, Zhang Chen took the bus from Wuhu to Hangzhou Sijiqing. He arrived at Sijiqing in the early morning. When he rode his bicycle back home, Xiao Zhao had already gotten up and was about to go to the stall, she left Zhang Xiangbei to Zhang Chen.
Xiao Zhao goes to the stall every day, and he leaves it to Xiaoli and Xiaojuan for signing new customers, not for doing business. He should know that if you sign an agreement, you will immediately receive a franchise fee of 20,000 to 30,000 yuan and deposit. At the same time, it is equivalent to booking tens of thousands of yuan in goods. Xiao Zhao feels that this is more exciting than doing a wholesale business.
Every day when he returned home, Zhang Chen looked at the national map on the wall of the room. It had been useless for a long time. Some of the cities where they developed packagers were on it. Later, he forgot to post five-pointed stars. Now, packagers are in the past, and what they want to develop is the regional general agent.
Zhang Chen cut countless small red flags with red stickers. He wanted to play the flag-plugging game. A red flag represents a specialty store. Standing in front of the map, he has a kind of heroic command of thousands of troops. In the past, he often saw in movies that a senior commander of our army put his left hand on his hips and waved his right hand vigorously. He said in a loud voice, "We want to put the red flags all over China."
Now, Zhang Chen wants to plant the red flag all over China, but the first thing he has to do is to plant the red flag all over the areas where his company directly develops, and other areas, leaving the general agents to plant it.
Unfortunately, those cities were placed on the map of China and crowded together, like Taicang, Kunshan and when they were about to be inserted into Suzhou, there was almost no place on the map. They had to be inserted into Taihu Lake or Wujiang. Where could they be inserted into Wujiang?
Zhang Chen looked at the red flag in his hand, just like Xu Yulan, who played Jia Baoyu in the Yue Opera "Dream of Red Mansions", heard Lin Daiyu played by Wang Wenjuan die, and ran and cried, "My sister Lin, I'm late..." Zhang Chen shook his head and said to the red flag in his hand, Suzhou, you're late.
The more dense the cities, the place where they signed the most monopoly agreements, such as Suzhou area, from Suzhou city to the county under its jurisdiction, has signed all of them.
When signing in Zhangjiagang, Zhang Chen held the red flag in his hand and remembered Hu Hansan's classic line in the movie "The Shining Red Star": "I, Hu Hansan, are back again." Zhang Chen said to Xiao Li and Lao Li in his heart: "I, Zhang Chen, are back again."
Zhang Chen called Mr. Li and told him the news. Mr. Li was very happy when he heard this and said, "Haha, from now on, I can take the customer to your store and show them the clothes made of our fabrics."
Zhang Chen smiled and said, yes, yes, I didn't even expect this.
There is also Ningbo in this province, which is also the case. From Ningbo city to every county below, an agreement has been signed, and the red flag cannot be planted.
Zhang Chen found a lead drawing paper and prepared to draw a map by himself, enlarging Shanghai, Zhejiang, Jiangsu, Anhui, Fujian and Jiangxi, so that there will be places to plant flags. Halfway through the drawing, I thought of Shandong and Taiwan, aren’t these seven provinces and one city in East China?
Shandong also has no clothing market, so it is not the area where they want to develop general agents. This is not the scope of their company?
Zhang Chen remembered that Shandong and they had actually signed a place, that is Dongying.
Zhang Chen ran to Xinhua Bookstore and bought a map of East China. When the map was bigger, all the cities became wider and they could be used to plant flags.
Zhang Chen had flags that could be planted almost every day. After all, they had 62 franchise stores, concentrated in southern Jiangsu, eastern Anhui and the entire territory of Zhejiang, and at least there were scattered flags in other places. The entire map was only blank in Taiwan and Shanghai.
Taiwan has no way to go yet. What makes Zhang Chen feel most regretful is that since they opened the store, they have not had a Shanghai customer. Shanghai is the market he wants to build the most, and it is also where he thinks that their products will have the most customers.
Although there are Qipu Road and Huating Road wholesale markets in Shanghai, not many people from other places go to Shanghai to wholesale clothing. Could it be that local clothing stores in Shanghai do not come to wholesale clothing from other places, and only buy goods in these two places?
Zhang Chen felt unpredictable.
Good news keeps coming.
More than 20 specialty stores have been developed in He Hongmei and the others, and the number of goods ordered is increasing. He Hongmei has constantly reminded Zhang Chen to reduce the number of spring clothes and focus on summer clothes.
Zhang Chen asked why?
He Hongmei told him that for us who make clothes, spring and autumn are short, and spring is especially negligible.
Although specialty stores do not need to have such a large in advance compared to wholesale markets, all the products sold in the season are the least purchased for customers. In many places, they wear short-sleeved clothes when they take off their cotton jackets. They can’t wear short-sleeved sleeves. They can’t wear short-sleeved clothes. They can also make do with autumn clothes, and...
"And what?" Zhang Chen asked.
"And for girls, they always feel impatient when they are eager to wear skirts." He Hongmei said, "Although I don't like wearing skirts, wearing skirts is an expression of emotion, not a practical action. Do you understand?"
Zhang Chen smiled and understood that many times, he was wearing jeans with the mood of wearing a skirt. It seemed that we had to design the skirt with the mood of designing the skirt, whether we were designing the cropped trousers or long trousers.
"It's true." He Hongmei laughed, "Don't you know there is something called skirts?"
Zhang Chen also thought that no wonder spring and autumn clothing would connect these two unconnected seasons together. It turned out that their clothing could be universal, and no one would collectively call this type of clothing autumn and winter clothing or winter and spring clothing. The boundaries between spring and summer clothing are very blurry, and I really learned it again.
Zhang Chen put away many of the designed spring clothes manuscripts, kept them for autumn and focused his energy on the design of summer clothes.
There is one thing that Zhang Chen is very worried. Now the customers who have signed the agreement are still looking for store and decoration stages, but they will basically open in the past or two months. If so, the first batch of distribution alone will cost at least two million.
Now for Zhang Chen and the others, funds are not a problem, and the gathering speed is very fast. Zhang Chen's expected financial tight period of one or two months has almost never arrived. They have a lot of funds now, which is more abundant than before buying a house on Yan'an Road.
Zhang Chen had a premonition that the problem would be the supply. Zhang Chen and Zhao Zhigang repeatedly calculated that the finished products that are now available every day meet the daily sales, and there is a slight surplus, which is piled in warehouses and exhibition halls. However, as long as five or six stores open at the same time, their inventory will be wiped out.
Fortunately, the weather began to get hotter, so they simply moved the back road and Dahuang to the yard, expanded the shed, built a new simple dormitory, and changed the original back road and Dahuang workshop into a sewing workshop.
Now the four rooms in the original warehouse have all become sewing workshops. The flat-seam trucks in each workshop have been squeezed and squeezed, from twenty-eight to thirty-four. Now there are more than one hundred and thirty-two flat-seam trucks alone, but the production task is still very tight.
He Hongmei seemed to have a premonition that there would be this problem. The Chongqing store was still renovating, so she ran back to Hangzhou. Zhang Chen said strangely, why are you doing back? You don’t care about the decoration there?
"My brother-in-law is staring at the construction site. Isn't it that big-headed shell you remotely control?" He Hongmei said.
"You were lazy and slipped over?" Zhang Chen asked.
“I have something more important.”
"What's up?"
"I'll watch the goods." He Hongmei said.
"Are you worried about us? Keep all your goods for you." Zhao Zhigang shouted from the side.
He Hongmei looked at him and sneered, "Do you think I am a child? I have been packing Sijiqing for six years. I can't calculate how much production there is in the factory? When I opened, I would have to buy 300,000 yuan. Take it out and show me how much have you prepared for me?"
Zhao Zhigang was speechless when she asked.
Zhang Chen laughed aside, although he was worried, he was a little relieved.
He felt that He Hongmei was coming back just in time, and now half of her energy was designing drawings for these franchise stores. Although he carried a sketchbook with him, whether he was on a long-distance bus or in another place, he could still design clothes as soon as he had time and inspiration.
But he still felt that if he wanted to support a specialty store, the products would not be rich enough. He Hongmei was back and could help him in this regard.
He Hongmei told him that you can't run around like this, and you can't run away. In fact, the store is similar. The company can completely write a decoration manual for the "Banmutian" store, providing several unified decoration plans for everyone to choose.
In the manual, the decoration materials and process requirements, including some key process flows, and the color marks and proportional dimensions of the logo are clearly marked. Send them to each store. They will know after reading them to the decoration company. If they don’t understand, you can also call to consult.
Chapter completed!