Zhang Chen stayed in Shanghai for three years and signed a lease agreement with Director Cao and others. He also took photos from the "Shanghai Chaoyang Underwear Factory Store" inside and out, upstairs and downstairs, and drew a floor plan.

This store, upstairs and downstairs, has more than 620 square meters, and the area is not as large as the area of ​​the ESPrit store opposite.

The decoration style of the esprit store is very simple and memorable. The exterior wall of the entire store is made of glass. On the glass, plexiglass is used to make a huge white "esprit" trademark, bold English words, the first letter "e", remove the vertical one, and simplify it into three horizontals with the same length, just like a mutated "three".

The font of the entire trademark is like the one engraved on cardboard in the early years and printed on the front and back of sportswear, showing an esprit young, lively, interesting and creative side.

Zhang Chen immediately thought that the entire exterior wall of their store must also be glass. Outside the glass, he would use red plexiglass to create a huge piece of paper cutter with two-story high. On the paper cutter, there was a white half-acre land trademark embedded.

Such a design has the taste of face-to-face and competition. You are young, lively, I am romantic and clumsy, you are interesting, I am vivid, everyone is creative, and the styles of clothing are very different. In this way, use their own charm to attract consumers.

When Zhang Chen thought of this idea, he was so excited that he was almost black. But he was anxious to go back to Hangzhou. Even if he was late, he would call Lao Tang out to eat roasted lamb chops and discuss the style and content of paper cutting. In this regard, Lao Tang is an expert.

Li walked over and said to Zhang Chen: "Mr. Zhang, show me your car keys."

Zhang Chen smiled and said, what's the best car key?

However, he took out the key and gave it to Li. Li took it into his hand, laughed and confiscated it with Zhang Chen. Mr. Zhang, this key will be returned to you tomorrow morning.

"Stop making trouble, I still have to go back." Zhang Chen.

"There is no trouble. It was Sister Zhao and I who told me to keep you. You are not allowed to drive at night. If you want to go back, call Sister Zhao."

Li smiled, and only then did Zhang Chen realize that he had been trapped. He dialed Zhao's phone number, but He Hongmei answered. Before Zhang Chen could speak, He Hongmei cursed:

"You have something wrong? You are a novice. Now this time is the time when the most trucks are on the national highway. Do you have to drive back to Hangzhou? Do you know how terrible the headlights of the truck opposite are coming?"

Zhang Chen remembered that they hadn't been on the lit before, so they rode their bikes to Sijiqing. On Hanghai Road, the headlights of the car opposite came over. He was fine. Then I'll be late. Will I be able to walk when there are fewer cars in the middle of the night?

"No, do you know that truck drivers who like to drive night cars are all crazy people? You'll be done if you meet one."

"Like you?"

"Yes, it's like me, terrible? There's nothing to talk about about this. Stay there obediently and come back tomorrow morning!" He Hongmei hung up the phone.

He Hongmei yelled so loudly. Li clearly heard her words, Zhang Chen hung up the phone, but Li still looked at Zhang Chen and asked deliberately:

"How is it? Sister Zhao agrees? If I agree, I will return the car keys to you. No, Mr. Zhang, it seems that it is not the voice of Sister Zhao on the phone. Who is it?"

Zhang Chen glared at her, too lazy to pay attention to her, and Li laughed.

The next morning, Li called a taxi and asked the driver to take Zhang Chen out of the city. When he came back, he charged according to the meter. After thinking about it, he said, "Forget it, you drive in front and lead us out of the city. I took the bus in the back and took me back to the exit. Now I start to make a meter."

Li got into Zhang Chen's passenger seat and asked him to follow the taxi out of the city. When he arrived at National Highway 320, Li and Zhang Chen, then looked at the signs on National Highway 320. Mr. Zhang, you wouldn't have gone wrong, right?

"Yes." Zhang Chen, "Or you keep taking me back to Hangzhou."

Li gave him a blank look: "Do you think I don't want to go back to Hangzhou? This Shanghai native has to add sugar to stir-fry vegetables, which is so unpalatable."

Li got out of the car, waved her hand, got into the taxi in front, and left.

Zhang Chen returned to Hangzhou and called Lao Tang to Sanbao. When Lao Tang heard that he was in Shanghai and was going to compete with Esprit, he became excited. He also felt that Zhang Chen had a good idea. He gave this pattern to me with Zhang Chen and I will do it.

As a result, the two of them had a few things, but they were not ideal. Many patterns were painted on paper, but once they were enlarged, they would not work. The overall feeling of the picture was destroyed. This is also the reason why the painting cannot be too large. If it is too large, you can only place it in a large space so that people can have enough distance to view it.

This is also the long axis of ancient China. There are only horizontal ones, not vertical ones, and they use scattered perspectives. The vertical ones cannot be seen. You cannot run from the third floor to the first floor to see a painting. The horizontal ones are spread in your hand, and each foot has its own content. In fact, they are an independent painting.

A long axis is more like a large painting composed of countless paintings, rather than a part divided from the large paintings. Whether it is a landscape painting like "Toyama Residence" or a character painting like "Along the River During the Qingming Festival", it is like this. Any paragraph you can unfold with your hands can be cut into an independent chapter.

Lao Tang enlarged the patterns that the two thought were good with paper and pasted them on the exterior wall of the new factory. They had to walk to the construction site of the opposite office building before the whole painting could attract the eye.

Zhang Chen felt that such a painting was placed on the exterior wall of the specialty store on Huaihai Middle Road. Standing opposite, looking at the esprit door, this painting can be seen in full view and the effect is good, but if you are on the sidewalk here, you will see red blocks and you don’t know what it is.

For a shop decoration, you can’t just attract half of the streets and miss the other half of the streets.

For example, in esprit stores, their words "esprit" are large, but they are only as tall as one person. You look very eye-catching from the opposite side, but you can see clearly when you are close to it and be able to read the letters one by one. It seems that people have also spent some time studying them.

Zhang Chen felt that if this design was placed in He Hongmei and his friends' shop, there was a Jiefangbei Square in front of it, it would be the most suitable one. It could attract people in the square, but it was obviously inappropriate to place it on Huaihai Middle Road, so he decided to give up this creativity.

"Give it to me." He Hongmei, "I will use this when our store is renovated."

Zhang Chen gave her this rendering.

Zhang Chen and Lao Tang sat in the design center on the stadium road. The two of them were at a loss. Lao Tang sat there idle with the utility knife in his hand, so he took the Qianjiang Evening News on the table and wanted to carve the four red characters on the head with a knife.

He Hongmei cursed, are you bored?

"It's just boring." Old Tang glanced at her, helplessly, whether it was him or Zhang Chen, there was a blessing of frustration.

Old Tang learned to draw a print, but he had a pair of fat hands, but he seemed to be carving it casually with a utility knife. After the carving, four girls had extra avatars on the four words "money", "jiang", "wan", and "bian". Looking at these four words, they were four girls dancing gracefully in red skirts.

He raised the four words to them, and Zhang Chen and He Hongmei both laughed. He Hongmei, give it to me, this is fun, Lao Tang.

Zhang Chen slapped the design stage with a "slap", which scared Lao Tang and He Hongmei. He Hongmei looked at Zhang Chen and asked, "What do you want it too? If you want me, I'll divide you two."

"I have it!" Zhang Chen shouted.

"What's there?" He Hongmei asked.

"Who has it, you have it?" Old Tang asked He Hongmei, "Who's?"

He Hongmei went to beat Lao Tang, and Lao Tang laughed.

"I have an idea, Lao Tang."

Zhang Chen looked at Lao Tang and shouted excitedly:

"Do you still remember me and your Xu Bing? Why can't we use "Book"? On the transparent glass, white Chinese characters are made in the style of fonts, and the style of woodblock printing is used. Each character is taller. Like "Book", each character looks very familiar, but in fact it is a typo that no one knows."

"Yes!" Old Tang also shouted: "In this way, from across the street, I saw a book of Chinese characters. Those who walked past this side would be attracted by the characters as tall as themselves. What the hell is that such a big character will be written incorrectly. Then look at it, they are all wrong. He doesn't want to stop and never proofread it."

"Yes, right, isn't it very **?" Zhang Chen asked.

"It's so amazing!" Old Tang shouted, "I'm afraid that this place will soon become a spot for taking photos."

"Old Tang, you can cut two out of foam immediately. Let's find a place to try."

Old Tang, okay, I'll leave first, come and get it when you pass by.

Old Tang walked out of the design center.

After more than a while, Zhang Chen and He Hongmei drove downstairs in Zhang Chen's station wagon. He Hongmei must drive her, so Zhang Chen gave it to her. The two of them, Lao Tang had already carved two words, one of which was composed of "Yan", "" and "Cai". It looked like Xie, but not.

There is another one, which is composed of "小" and "big", which looks like Da, but it is not.

Zhang Chen lowered the rear seats of the station wagon, and Lao Tang put all these two words in and asked Zhang Chen, where to try it?

Zhang Chengan Company.

"Okay." Old Tang waved his hand, got on the motorcycle and left, and Zhang Chen and He Hongmei got on the car and left.

Liu Ligan is not in the company, but everyone in the company knows Zhang Chen. Zhang Chen wants to paste these two words on the bright blue glass with double-sided tape, and everyone comes to help.

They pasted the characters, Zhang Chen and Lao Tang looked at them, and they both laughed. Isn’t this the effect they want? A whole page of books made of such characters will not be able to be clarified without any appeal.

Moreover, the white three-dimensional plexiglass looks a bit broken Song font, which looks particularly atmospheric and elegant on this transparent glass. At night, the lights in the plexiglass are shiny, which will definitely calm the "esprit" opposite.

Ying Ying came over and said to Zhang Chen: "Mr. Zhang, are you writing these two words wrong?"

"That's right, do you recognize me?" Zhang Chen asked.

Ying Ying shook her head, and Zhang Chen smiled and said, "It's right if you don't recognize it, because this is a book, and every word is a machine, and the machine cannot be leaked."

"Really or false?" Ying Ying looked at him and asked half-believingly.

"There are still something to be revealed." He Hongmei, "mixed the three words "Half acres of land" in this book, making them the only three words that everyone can recognize."

"That's great!" Zhang Chen and Lao Tang called out almost at the same time.
Chapter completed!