0950 Ancestor, tell the story
Many of the clothes, shoes and accessories on the list written by Zhang Chen for Shen Tu Hongyan were found at home. Zhang Chen cut off all the clothes, shoes and accessories on the list written by Zhang Chen, and if there were not, they would be arranged to purchase or make them.
Shentu Hongyan said: "Or buy them all again according to the ones on your list, and calculate the money in addition."
Zhang Chen said no, no need to waste it.
Shentu Hongyan was a little disbelief. She said, I have worn all the things I have at home, and they are not good-looking at all.
Zhang Chen smiled and said, "If everyone's facial features are separated, can you tell which one is better and which one is not good? But assembled together, you can tell it. For example, if the cheekbones of ordinary people are very high, isn't it ugly? But why does it taste very good when it comes to Maggie Cheung and Cheung Chung's faces?"
Shentu Hongyan was stunned for a moment and asked, "Yes, why?"
"Clothing needs to be matched, so it is called clothing because it is not enough to have clothing alone. The clothing itself needs to be matched, and the clothing and accessories also need to be matched. When primitive people even wrap their butts with animal skin, they know that something is good to hang on their necks. Different combinations of clothing will have different effects. Therefore, people who can wear clothes and those who can match rarely buy suits." Zhang Chen said.
Shentu Hongyan nodded and said, "Okay, you are an expert and a consultant, I listen to the consultant."
They agreed that Shentu Hongyan would come over the next day after tomorrow to pick up the things Zhang Chen purchased and made for her.
Shentu Hongyan was worried. She said, when I came, I would bring these things crossed out on your list and see if I made a mistake. If it was wrong, I would buy it again.
Zhang Chen smiled in his heart. What he wrote was simple things, such as beige long-sleeved shirts and red high heels. How could these be mistaken? He knew that Shentu Hongyan was probably very nervous now, so he said, OK, then you can bring them.
After Shentu Hongyan left, Zhang Chen called Ge Ling over.
He knew that the task of the design center is not very tight now, because the basic styles of spring and summer clothing have been finalized, and the autumn clothing is still too early. All we need to do now is to add some new models every now and then.
Zhang Chen intends to try Ge Ling and told her about Shentu Hongyan’s needs. Zhang Chen said that this may be our new business. If it is expanded, under your design center, you can organize a team to serve as a consultant for customers. This team must not only have fashion designers, but also hair stylists, makeup artists, etc., to provide them with all-round services.
Ge Ling nodded and said yes.
Zhang Chen gave Shentu Hongyan's one-week schedule to Ge Ling and told her, "You try to give her a week's dressing plan."
Ge Ling hesitated and said, "Master, but I have never done this before."
Zhang Chen smiled and said, "Why haven't you done it? Isn't this the one you are best at?"
Ge Ling was puzzled and asked, "When will I be good at it?"
"In this way, you imagine Shentu Hongyan as a character in Shemilli's novel. You treat her daily activities as the plot in the novel. You said, are you very good at it?"
In this way, Ge Ling is indeed good at it, but Ge Ling thought that the image of the protagonist in her mind would never be like Shen Tu Hongyan, or like Xiao Zhao and Tan Shuzhen. However, Ge Ling dared not say this to Zhang Chen.
Zhang Chen and Ge Ling said that I had already given her a plan.
"Then can Master show me?" Ge Ling asked.
Zhang Chen shook his head and said, "You can also give one, and then let's compare it. We two, one from the perspective of the opposite sex and the other from the same sex, to see what the difference will be."
Ge Ling knew that Zhang Chen was going to teach herself something, and she said yes.
Ge Ling returned to the design center and discussed with other designers, and wrote a plan. After reading it, they thought it was perfect. Some designers said that this could defeat the ancestors.
The designers of the design center like to call Master Ge Ling, Master He Hongmei and Zhang Chen. They all call him ancestors, and they don’t know who called it first. Anyway, someone called him, and the others immediately followed him, and only Ge Ling called Master Zhang Chen in a regular manner.
Ge Ling took the plan and walked into Zhang Chen's office. There were several designers who couldn't help but follow Ge Ling. Ge Ling gave the plan to Zhang Chen and told him that we did it together.
Zhang Chen took the plan and asked them to sit on the sofa. After carefully looking at Ge Ling and the others' plan, he picked up his own plan on the table and handed it to Ge Ling.
A group of people gathered together to watch, and the more they looked, the cooler they felt. The designers had strong image thinking ability. There was a picture in their brains. Everyone had seen Shen Tu Hongyan himself before. At this time, looking at Zhang Chen's plan, the effect of Shen Tu Hongyan wearing this set of clothes appeared in their minds.
After seeing this, everyone was discouraged and looked at each other. Ge Ling sighed and said, "Master, your plan is better than ours."
A designer asked: "Oncestor, why did your plan B match like this? This is a bit unexpected."
Zhang Chen was about to say something, Ge Ling shouted, Master, etc.
She told a designer: "You go and call everyone else in the design center."
The designer ran out, and after a while, a large group of people followed her in. The people coming in from behind looked at Zhang Chen's plan.
Ge Ling asked: "Master, is this a gender difference? That's what you said, are you from a male perspective, and are we from a female perspective?"
"There is one thing, but not all." Zhang Chen said, "Your plan is not wrong. Do it according to your plan. Shentu Hongyan looks very comfortable in our idiom. And using my plan..."
"Amazing, ancestor!" someone shouted, and others nodded one after another.
Zhang Chen smiled, and he looked at Ge Ling and asked, "Okay, let's use this word for now. Then, why are there such a big difference when you say it?"
Ge Ling shook her head and thought to herself, how could she know this? If she knew, she could become a master. The master was best at it and was not comparable to others. In He Hongmei's words, she had unique vision. He could always make people in his clothes amazed people. Miss Gong wore it to Cannes, while other stars wore it to stun various film festivals and press conferences.
Zhang Chen touched the table with his hand, thinking and slowly said: "When you were doing this plan, you had a biggest misunderstanding, because you have all seen Shen Tu Hongyan, and you have the impression of this person in your mind. When you design, you are thinking about what suits her and are giving her clothes, right?"
Ge Ling and the others nodded.
"This is a misunderstanding." Zhang Chen said, "If it is only suitable for her, but only to match clothes based on her person, in fact, as long as this person has a certain aesthetic ability, she can do it herself, which is not enough for us designers.
"When we design our products, we make things happen out of nothing, but we don't know who will wear our clothes. In fact, our focus is on the clothes itself, designing this clothes, and then countless people try it on, and those who wear good looks will buy them. In this process, our clothes are actually picking people.
"The so-called hot products are products that more people wear beautifully and will buy. This is also the wearability that we always emphasize when designing products, which is to make more people look beautifully as much as possible. This is actually a sacrifice.
"What has been sacrificed? That is to sacrifice personality. The more you talk about wearing it, the more you sacrifice the personality of the clothing. The more individual the clothing is, the fewer people who can wear it will buy it.
“So when designing products, we keep our style, but try to avoid too personal elements, and you do a good job.
"But why does it not work when it comes to Shentu Hongyan? Because you ignore that this is a private customization, which means that on the other hand, it is not that the clothes are picking customers, but that the customer is already there, it is this person, she is picking clothes.
"She doesn't know how to choose. You are helping her choose. When you help her choose, they all chose the one that suits her best, but they were wrong from the root and forgot that the reason she wanted to find us was because of a word."
"What word, Master?" Ge Ling couldn't help but ask impatiently.
"Change!" Zhang Chen said, "She looked for us, not to continue to keep her as she was, so we don't need to choose what suits her. What she needs is change, a complete change, so that we can turn her into a newcomer, a newcomer she doesn't know. Otherwise, why would she look for us? Let her husband take a look at her side, help her best friend to show her opinions.
"What she needs is something that none of these people can do. Remember, in the future, similar customers will have the same needs and will require changes."
"It's so amazing, my ancestors, I'm really like this, I learned it." A designer shouted.
Ge Ling nodded thoughtfully and asked, "Master, you are right, but Master, how can we meet their requirements?"
"Observe her." Zhang Chen said, "Rodan has something that has been said badly: 'Beauty is everywhere. For our eyes, it is not lack of beauty, but lack of discovery', but of this sentence, but it is a classic. What we need is discovery, discover their strengths from them, discover things that others cannot find, and play to their strengths and avoid weaknesses."
Seeing that Ge Ling and the others were still a little confused, Zhang Chen smiled and said, "I'll ask you a question. How many of you have a good impression of Shentu Hongyan?"
Four or five people raised their hands.
Zhang Chen asked why you didn’t raise your hand?
The man said, I have never had contact with her, I don’t feel it.
Zhang Chen nodded and asked again, the people she had contacted were the people who raised her hands, right?
Those people nodded.
Zhang Chen said: "See, this is her strength. She is not beautiful either. She didn't give you gifts or treat you to dinner. She is just a general friend of you. Why do you all have a good impression of her? This is her strength and the reason why she can do such a big business. Think about it again, why do you have a good impression of her?"
Those people thought for a while, and some said, "She has a very straightforward personality."
The others nodded.
"You are right, she has a very straightforward personality." Zhang Chen said, "But what does it have to do with wearing clothes?"
Everyone was stunned, and someone said, "Once you, please teach us all the skills of your family."
Everyone laughed, and Zhang Chen laughed too, Zhang Chen said:
"Have you noticed that although Shentu Hongyan is not very beautiful, her facial features are still attractive. Such a person will actually have different effects as long as he has a little modification. She has another disadvantage of her round face, but her biggest advantage is that her aura is very strong. Do you have any feelings?"
As soon as Zhang Chen said that, Ge Ling and the others remembered it and nodded.
"Where did this aura come from? That is, this person is very righteous when walking. It is the old saying that people with standing postures and sitting postures can go to the catwalk without training."
Zhang Chen looked at them and said, "As for my plan A, she is going to attend the commendation meeting of the big taxpayers and going to the stage to receive the award. Think about it, I asked her to change her hair to grow, and then wear those clothes, with a pair of red high heels on her feet. Under the attention of everyone, she walked onto the stage from the audience below. What would happen?"
Chapter completed!