Chapter 435 Pride and Prejudice 36

Since the founding of R&R, Lei Jin has been suppressing physical stores and failing to pass. In other words, for such a large clothing brand, except for Taobao's flagship store, there is no physical store that can be visited by consumers in reality. This sales model is undoubtedly subversive, so many shareholders have complained about it.

Only Lin Dan voted in favor during the vote because she knew how vital new things online shopping is. Although it is only in the development stage now, as time goes by, it will become more and more mature and one day it will become an unshakable behemoth. At that time, the development space of physical stores will be squeezed persecuted, while Lei Jin, a strategy of developing online stores first, waiting for the brand's fame and reputation to be deeply rooted in the hearts of consumers, then developing physical stores is the safest.

He is a businessman with a high vision. No wonder when the family members were hesitant, he dared to pay for investment in China. In fact, he also knew that whether R&R was life or death had become an indicator for the family to examine his abilities. If he succeeded, he would completely take charge of the Lei Group. If he lost, he would lose his position as the heir.

It was a big bet, but he always believed that he could win, and so was the case.

With half a month left before Double Eleven, R&R's online flagship store officially opened and pre-sales of new products were carried out. The brand has become popular in intensive publicity and variety shows. Less than half an hour before the pre-sales were pre-sales, all the inventory of new products was swept away, which scared the administrator almost screamed. She quickly posted the second batch of new products on the webpage, and was swept away again.

Lin Dan’s strategy of multiple styles, less inventory and fast sales has shown unprecedented advantages at this moment, which has greatly satisfied the huge consumer group and promoted their desire to consume.

Seeing that the clothes I like were sold out, the consumers who came to shop were originally very disappointed, but soon discovered that - oh, there were more new products in the online store, and the styles were varied, fashionable styles, exquisite details, more beautiful than the previous batch, and there were very few inventory, and it would be gone if it was not snatched. So why are you hesitating? The price is so affordable, so hurry up and buy! The consumers who bought it looked back and found that the new clothes were also very beautiful, so they couldn't help but choose a few to place an order together, so they stacked one order after another, creating an astronomical number.

Three batches of new products were released on the day of the pre-sale, with more than 60 styles in total, as well as shoes, hats, scarves, backpacks and other accessories, which were also wiped out. This is because these clothes have appeared in "Ou Lian", which is the hottest outfit nowadays, so if you don't buy them, you'll be out.

As of 6:30 pm, the administrator, with the cooperation of the Taobao Big Data Department, counted the pre-sale data and hurriedly sent it to the top floor.

At the same time, the company's major shareholders have been waiting in the conference room to prepare for acceptance of recent work results. Whether the pre-sale can be successful is a key step to indicate whether R&R can survive in China. As the saying goes, die before the pre-sale is successful. If the pre-sale fails, the operation of physical stores will also lose great prospects.

The wall clock on the wall points to the off-get off work time bit by bit. More than a dozen major shareholders and senior executives of the company seem to be calm, but in fact they are in a mood and are restless. They do not have the courage of Lei Jin, and they can fall on the top without changing their faces, nor do they have the same temperament as him, and dare to gamble with all their wealth.

Yes, everyone knows that R&R has emptied Lei Jin's family, billions of office buildings, billions of huge factories, hundreds of millions of online investment and zero total costs, coupled with overwhelming publicity and hype, his money is gone and he still owes huge extra debts. If R&R sinks, he will be destroyed.

But at this moment, he was more peaceful than anyone else, and he still had the leisure to take out a box of dried fish to tease designer Lin's cat.

Yes, Lin Dan was also invited to the top floor to witness this moment of victory or failure.

"Are you nervous?" Lei Jin smiled and leaned closer to Lin Dan's ears.

"Not nervous, I'm here to enjoy success." Lin Dan shook her head gently, and her tone was casual.

Lei Jin was instantly amused by her, "My mentality is the same as you." While speaking, he adjusted his silver-gray silk tie and fixed the decorative handkerchiefs inserted in his pocket. This was done by Lin Dan personally for him. Although it was compensation, it was regarded as a gift by him. There were always more than ten days in a month that had to wear them to work.

While the two were talking, a shareholder couldn't help but said in a deep voice: "Have the result not been counted yet? Why don't you send someone to urge me?" The speed of launching new products by R&R is too fast, and even consumers are dazzled, let alone bystanders. When a new product is sold out, the administrator will immediately release another new product. The sales cannot be estimated by just observing the eyes, so these shareholders do not always keep an eye on the situation of the online store.

Just at this moment, the administrator walked in with a bunch of folders and panted: "Mr. Lei, the pre-sales are out."

Lei Jin nodded calmly, Lin Dan carried the young boss into his arms and gently stroked him, but he was not very anxious. However, other shareholders and senior executives could not sit still and asked almost in unison: "How many?"

The administrator swallowed and said in a dry voice: "6.7 billion."

"How many?"

"6.7 billion!"

There was silence in the conference room, 6.7 billion. This astronomical figure repeatedly hit their nerves, making them unable to speak for a long time. To put it bluntly, even if it sells drugs, the speed of money is probably not so fast! This is the first day of pre-sale. You must know that in the next half month, R&R will launch a batch of new products every four days, and the popular variety show "Ou Lian" will be broadcasted in the second to last episode and the finals one after another. It is the time when the popularity and clicks are the highest, and the advertising effect brought by it will also expand exponentially.

All of this indicates that in the next ten days, the pre-sales of R&R will not only not be lower than today's figure, but may also rise steadily. In other words, the company exceeded the production task of the year on the first day! What kind of sales miracle is this?

Everyone was silent for a long time, and the sunlight outside the window was dyed a little night before someone slowly applauded and laughed loudly.

"The company is stable!"

"Mr. Lei, you still have the courage!"

"Designer Lin made great contributions!"

"Are there red wine? Open a few bottles to celebrate!"

Everyone started to make a fuss in an instant, and each face was filled with strong joy.

"Don't be busy celebrating first. There are still many problems to be solved in the future. The pre-sale results are very good, and I am very pleased. However, in order to ensure the reputation of the brand, the delivery process must be closely monitored. As long as the customer wants to return the product, they will return it immediately regardless of any reason. It is necessary to ensure the speed. It is difficult to establish a brand, but it is easy to destroy a brand. Any small thing may subvert the foundation we have laid now. Have you remembered it?"

The company's senior executives nodded frequently and then assigned new tasks to each.

After the meeting, Lei Jin grabbed Lin Dan's wrist and whispered: "Let's have dinner together to celebrate?"

"No, Mr. Lei, I just want to go home and have a good rest now. A new round of design work is about to begin again. I have to accumulate my strength and hope you can understand."

Lei Jin can certainly understand it, because the production model proposed by Lin Dan can only operate normally under the extreme tapping of the potential of designers. A batch of new products every week indicates that designers have to design new products every day, almost in a row.

Looking at Lin Dan's tired eyebrows, Lei Jin's joy suddenly disappeared. He knew what kind of responsibilities he shouldered since he was sensible, so he was not interested in anything except doing business and making money. But now, for the first time in his life, he suddenly realized that making money is actually not that important, but more importantly, life, or the person who is always attracting him.

She is the most important thing, and her joy, anger, sorrow, and happiness will also become his joy, sorrow, and happiness.

"I won't eat anymore, I'll take you home to rest." Lei Jin immediately picked up the car keys and reminded him: "Don't think about work tonight. After going home, you can watch TV and play with your phone and rest quickly. When Double Eleven is over, I'll give you a long holiday."

Lin Dan shook her head and said, "I'm afraid it won't work. Double Eleven is over and Double Twelve. Anyway, it's the end of the year. Why not wait until the Spring Festival before resting."

It was the first time that Lei Jin met someone who likes work more than him. He was a little annoyed and funny, but he was even more distressed. It was the first time he found that the workaholic was so annoying, and he couldn't help but persuaded him: "You have to rest when it's time to rest, don't hold on. When Double Eleven is over, the company will pay to send employees of the entire design department to vacation. Is this the head office?"

"How many days off?" Lin Dan walked towards the elevator while stroking the head of the boss.

Lei Jin followed her step by step and asked, "Seven days are enough?"

"Seven days are totally enough," Lin Dan pressed the down button, stepped into the elevator and promised: "I will ask everyone to work overtime to drive out the vacant design drafts, so that they will not delay the normal operation of the company."

The elevator door closed, Lei Jin took a breath towards the smooth metal panel, and then shook his head and smiled bitterly. He had to work overtime to get the manuscript first during vacation, and Lin Dan regarded himself as a robot. Logically speaking, when he met such a worry-free subordinate, he should be happy to be the boss, but Lei Jin wanted to tie Lin Dan at home and let her rest for a few days safely.

How could he think she was a person who loves to take shortcuts? If she loved to take shortcuts, would there be someone who worked hard in the world? Now he would rather take a shortcut, which would fulfill his little thoughts. Thinking of this, Lei Jin could only sigh deeply.

At the same time, Lin Dan returned to the design and R&D department with the folder. Everyone heard the footsteps and looked up, and each face was full of longing and nervousness. Li Tiantian asked anxiously: "Sister Lin, has the pre-sales reached the company's expectations? Did our performance satisfy the boss?"

"6.7 billion, today's day." Lin Dan spread the folder on the desktop and said slowly: "No need to work overtime today, everyone will go back early to rest."

"How many?" Li Tiantian cleaned her ears.

Lin Dan stuffed the folder into her arms and chuckled, "Look at it yourself."
Chapter completed!