After a while, Chen Tianrui proposed that to build the Yunhu Scenic Area well, planning must be done first and overall layout.

Mayor Tian Hua immediately asked Chen Lin and Xia Wei of the Management Committee how the Yunhu Scenic Area was planned?

Chen Lin was speechless for a moment, while Xia Wei gave the opportunity to Zhang Feng.

Zhang Feng had already considered it, so he began to answer: "Mayor Tian, ​​bosses, Secretary Chen Lin and Director Xia Wei have discussed it with me many times and put forward a lot of constructive opinions. We have planned this initially."

"'Let the water raise fish and cultivate financial resources'. Improve the opportunities, positioning, bottlenecks, models, planning, industries, systems, etc., thereby driving the rapid development of hotels, catering, commerce, sports, culture and other industries."

"We positioned that Yunhu Scenic Area should not only become the "back garden" of Tianning City; it can also become a "living room" and truly become a bright business card of Tianning City."

This statement greatly satisfied Chen Lin and Xia Wei, and Chen Tianrui, Boss Zhao and others. The better the development of Yunhu Scenic Area, the higher the returns they will be from.

Of course, Deputy Secretary Wu Wenyuan and newly appointed Deputy Director Xu Huaan were unhappy. The limelight made Chen Lin, Xia Wei, and especially Zhang Feng come out, and they have now become guests.

After Qin Feng paid Sun Jia Yunhu Real Estate Company 700 million yuan in acquisition funds, the existing funds had been completely exhausted. Fortunately, Murong Qing found Ling Zhan from the provincial capital Lingyun Group and explained to him the action to take over the "Yunhu Mingyuan" community and the idea of ​​developing Hushan Resort.

Ling Zhan was very interested in this and was willing to invest 500 million yuan. He joked: "Anyway, this 500 million yuan was earned by Qin Feng and Zhang Feng from the Tiance Club, so it doesn't matter if they lose. I'll let you fight again, and I hope you can bring me surprises."

After receiving 500 million yuan of funds from Ling Zhan, Qin Feng and Murong Qing immediately implemented a series of measures to increase revenue and reduce expenditure.

To save money means saving all unnecessary expenses and resolutely eliminating waste.

Open source means increasing the promotion of real estate.

Before conducting real estate promotions, Zhang Feng suggested changing the name of "Yunhu Famous Garden".

There are two purposes for the name change. One is that the project of "Yunhu Famous Garden" has been unfinished, and it is somewhat unlucky to continue using this name.

Second, by taking advantage of the opportunity to rename "Yunhu Famous Garden", an advertising effect can be created.

To this end, Zhang Feng proposed to carry out the "Price-to-name" activity.

An advertisement for "referred to name with prizes" was published on the mainstream media in Tianning City. It introduces the specific property types, environmental conditions, reasons for renaming of the original "Yunhu Famous Garden", and intends to solicit more suitable community names.

One first prize is planned to be awarded with a prize of 100,000 yuan. Ten finalists will be awarded with a prize of 10,000 yuan for each. Twenty nominees will be awarded with a prize of 5,000 yuan for each.

Faced with Zhang Feng's proposal, Qin Feng and Murong Qing's eyes lit up. The name-selection bonus and advertising fee, which can have a good advertising effect in less than 2 million yuan.

Since it was an advertising act, Qin Feng handed over the matter to Zhu Qian. Although Zhu Qian resigned from the newspaper, her original relationship and friends were there. Besides, this name-selection activity required at least more than 1.5 million yuan in advertising fees, and Qin Feng and Zhang Feng were happy to give Zhu Qian a favor.

Under Zhu Qian's planning, in the next ten days, a major event with a completely marketing nature with the introduction of "reward and name recognition" was bombarded with all-round and three-dimensional publicity on the original "Yunhu Famous Garden".

This is the first time in Tianning City that "awarded with prizes" has become a good news selling point.

This news was published on radio stations, television stations, major paper media, and major local online forums in Tianning City, which truly became a household name.

In Tianning City, where the per capita annual salary is only over 100,000 yuan, Tianji Yunhu Real Estate Development Company rewards 100,000 yuan, which is equivalent to the annual salary of ordinary citizens. Changing the name of its newly acquired property "Yunhu Mingyuan", has indeed caused a huge sensation and heated discussion in Tianning City.

Under the vigorous publicity, after statistics, 100,000 people participated in the naming. In addition to the double name, there were 1,000 names, including two characters, three characters, four characters, five characters, and even six characters.

Of course, the most important thing is that through the "Price-to-Name Award" activity, Qin Feng let everyone in Tianning City know about the restart of construction and sales of "Yunhu Famous Garden".

In order to show the fairness and authority of the evaluation and avoid causing the illusion of undercover operations to the general public, Zhu Qian also specially invited five well-known people, including a famous online writer from Tianning City, a special Chinese teacher at Tianning No. 1 Middle School, a special correspondent of the real estate sector of Tianning Daily, a special commentator of Tianning TV Station, and a well-known real estate designer in Tianning City as judges.

To be honest, many names are still well-deserved. In order to be easy to choose, Zhang Feng and Qin Fengshi determined several principles.

First, names that are easy to be renamed with other communities in Tianning City and are easily confused cannot be used.

Second, the pronunciation should not be too uncommon, and the shape of the font should not be too complicated. This name should be avoided from being read or written incorrectly.

Third, use the Tianning dialect to read this name, there must be no ambiguity or bad homophones.

Fourth, five characters and six characters cannot be used, and it is not good if the community name is too long.

In this way, there are only 100 candidate names for the community that were finally screened.

It is actually difficult for Zhang Feng and Qin Feng to make a choice. After looking at the list, they thought each name was good.

The "Yunhu Mingyuan" property still combines hotel-style single apartments, multi-story villas, and other diverse real estate types. The community is not high-end, and the name is too domineering, and it is not good to be too tall.

Murong Qing reminded at this time, "After the name of this community is announced, a bonus will be distributed. If there are too many people named it, it will cause controversy in the issuance of the bonus."

When Zhang Feng and Qin Feng heard this, they suddenly realized that yes, there were many people who duplicate the name. Although it was stipulated at that time that the same name was based on the earliest time to receive the name, there were too many people participating in the name. The time for submission of some names was really only a few seconds.

The trouble with this is that if the bonus is given to only one person, then the others will definitely have an objection; if everyone gives the bonus, the bonus will have to be given at least a few million yuan.

It seems that many things have two sides. On the one hand, the prize-winning title has increased the popularity of "Yunhu Famous Garden", and on the other hand, it has also increased the difficulty of naming.

If this matter is not handled properly, it may have a negative impact.

Zhang Feng thought about it and finally took the name Yunhu Yiju " in order to avoid causing trouble. This name is not on this list and is not on the eliminated list.

At this time, Murong Qing reminded again, "Zhang Feng, this name does sound good, but after it is announced to the public, if no one wins the award, it will also make people feel that we are doing internal operations and finding them happy, which will damage the reputation of our company."

Zhang Feng smiled unconsciously and then proposed a solution.
Chapter completed!