Chapter 114: Alima's strong attack. (Ask for a monthly pass!)
In mid-September, the advertisement of the tutoring website began to log in to CCTV's prime time, and many parents were told that: Let famous universities enter your children and completely break through the psychological defense line.
At the end of the last century, due to the lag in the education industry, college students were rare species. As long as they graduated, they rushed to get a lot of enterprises. Many college students were non-state-owned enterprises and foreign enterprises did not enter. If you graduated from college and entered a private enterprise, you would be embarrassed to say it when your classmates gathered.
After the 21st century, the education industry began to flourish, and major universities began to expand enrollment in a comprehensive manner. College students gradually became the majority species, and enterprises have higher and higher requirements for college students. Graduating from prestigious universities has much more employment opportunities than ordinary college students.
For children, this kind of change is definitely not felt, but parents naturally feel it a lot when facing society all day long. Originally, if you don’t study hard, you won’t have the share of begging for the future. From an empty words to scare children, it seems that they are gradually becoming a reality.
Especially after the global financial tsunami in 2008, employment of college students has become a social problem and has been reported by more and more media. According to statistics from the Ministry of Human Resources and Social Security, there were 5.59 million graduates of Huaxia University in 2008, while in 2009 this number will reach 6.1 million. So many college students suddenly flocked to the employment market, but the demand for enterprises is gradually decreasing.
Parents are anxious in their eyes, but playing is their nature. The natural academic master who really likes to learn is just a very small group of people. How to improve their children's academic performance has become the top priority for parents.
Many parents turn on their computers as soon as they see the advertisement and start searching for the tutoring website. When they look at the excellent tutoring experiences of famous universities on the homepage, they can't help but shine.
In fact, excellent tutor resume is also a function that has just been launched, similar to Weibo certification. This inspiration started from the last college entrance examination top scorer bidding event. All the college entrance examination top scorers were awarded a badge made by the tutor website.
Later, when the top scorers in the college entrance examination in the past few years saw that this was not enough. Who is not the top scorer in the college entrance examination? So they began to report to the customer service of the tutor website that as there were more people responding, the customer service reported the situation to Fang Li.
So Fang Li simply asked the programmer to design a certification system that not only can certify the top scorer in the college entrance examination, but also some professional skills with national certification. Students who are tutored are admitted to key universities and high schools.
As more and more tutors apply for certification and there are many different types of certifications, Fang Li had to set up a separate review department. At the beginning, the executives were not optimistic about Fang Li's decision. After all, there was an additional independent department, so the manpower and material resources needed were naturally indispensable.
However, the parents' reaction quickly shattered their view. After statistics, this certification method is very attractive to parents, especially in the nine cities that have just been developed recently. Since the business has just begun, parents cannot distinguish the level of tutors through ratings, and the certification badge on the tutor's personal homepage plays a good supplement.
A week later, the number of new users of the tutoring website surged, and finally officially exceeded 50 million on September 18. You should know that the account of the tutoring website requires real-name authentication, and these 50 million are real real users.
For a moment, the tutoring website was full of joy, and the capital tycoons seemed to see a lot of money flying into their pockets. The only pity is that the tutoring website released too few shares in the first round of financing.
However, just as the capital tycoons were thinking about how to deduct more shares from Fang Li, a major event that shocked the entire education industry happened.
Alibaba officially acquired the famous educational institution "Good Future", and "Good Future" is the predecessor of "Xueersi"!
"How come Alibaba suddenly became interested in education?" Ni Zewang of Shenzhen Venture Capital frowned.
Zhu Xiaohu shrugged: "Who knows, the concept of online education has been very popular recently. Maybe Alima is interested in this cake."
In fact, Zhu Xiaohu had heard the wind from Xu Qing a long time ago. He said this, but actually looked at Xu Qing deeply. On the one hand, he was surprised that Xu Qing’s news was so accurate, and on the other hand, he felt that Xu Qing’s purpose this time would not be as simple as she said.
Fang Li knew that Alima declared war on him, and he couldn't help but admire him secretly. It was Alima, and he was a killer move when he took action.
Alibaba is very clear that the core competitiveness of the education industry is not an institution, but a high-quality teacher. The reason why the tutoring network has risen rapidly is because the tutoring network has mastered the tutoring resources of major first-tier universities, and others cannot compare with this area.
Therefore, if you want to compete with Fang Li in the field of college students' tutoring, it is almost impossible to succeed.
Alibaba’s acquisition of “Good Future” is to open up another track. The core competitiveness of the tutoring network lies in the fact that college students’ tutors know better how to get along with students and how to guide their interest in learning.
"Good Future" is a professional extracurricular training. Their teachers are all professional teachers with teacher qualification certificates. Their advantage lies in being more professional. Moreover, "Good Future" is different from other extracurricular training institutions. They also provide one-to-one extracurricular tutoring. The expansion of the tutoring network has indeed affected the development of "Good Future", and the two companies can be said to have hit it off.
Moreover, Alibaba also has a fancy to the high-quality user group of tutoring websites. Parents who are willing to spend two or three hundred yuan per hour to make up for their children will definitely have a low income. Taobao needs such rich and willing users.
"It's really cruel to kill two birds with one stone." Fang Li sneered in his heart.
"However, not everyone can play in the field of education. Alima, since you have already made a move first, it will be up to who will fall first."
Zhang Ying of Jingwei Capital frowned and said, "Mr. Fang, what are you going to do next?"
"Link, I'm going to hide it from you. I've met Alima before. He wanted to invest in the tutoring website, but I refused. He won't stop easily this time." Fang Li paused and said in an extremely serious tone: "Give up your fantasy and prepare for the battle!"
Jiang Hua from the Creative Workshop didn't say anything, but at this moment he smiled and said, "Actually, Alima came for Mr. Fang's Yi payment, right?"
A sentence caused everyone present to look at Fang Li. Yifu is no longer a secret. The capital tycoons present had actually been drooling at Yifu for a long time. Unfortunately, Fang Li has always been in trouble. Compared with the tutoring website, they look more at the shares of Yifu in the hands of Fang Li.
Chapter completed!