"Hello, boss, how are your business recently?" Zhong Jun began to visit businesses along the way according to the planned route.

The boss was wiping the cup. He looked up and smiled, "It's Xiao Zhong. The business is OK, but it's worse than last week. You can't forget me if you have any activities next time."

"That's a must." Zhong Jun asked again: "Boss, have there been a new group buying website recently looking for you to do activities?"

"Hi, I've gone too much, but many group buying websites are not reliable. Some people ask me to give money first before I can attend their activities. I eat too much, and I have to give them money. The platform has to take a commission. What else can I make?" the boss complained.

Zhong Jun echoed and asked again: "Is there a group buying website called Gaopeng.com?"

"Gaopeng.com? It seems to be there, but what they said is too exaggerated. Not only does they not take a commission, but they also underwriting it. Give me the payment for the goods first. How can I do this kind of business? I thought they were liars, so I ignored them." The boss shook his head as he said.

After hearing this, Zhong Jun frowned: "Okay, boss, you can do it first, I'll leave first. If you have anything to do, call me anytime."

"Okay, remember to notify me of new activities when you look back."

Zhong Jun rode the small electric stove all the way around the store in this area, and he didn't return to the company until it was almost dark.

The situation is not optimistic. This time, Gaopeng.com is determined to spend money to death. It would be fine if it doesn’t take a commission, but it also engages in underwriting. Underwriting means that once the group purchase amount is not sold out, the goods will be thrown into the hands of the website, because you have already given the money, and it is impossible to recover it again.

Obviously, Gaopeng.com also knows the disadvantage of its weak ground push ability, so he wants to make up for it with a large amount of money. Those who do business have no eternal friends, only eternal interests. Although regional managers such as Dianshi.com and Meituan have been together for a long time and trust each other, in the face of interests, these are nothing. When they get the real money, they will be "very good".

Zhong Jun quickly wrote a document to report the situation. As he expected, under Gaopeng.com's money-spending strategy, many merchants who had previously worked closely with Dianshi.com began to give the same preferential policies to Gaopeng.com.

Gaopeng.com once again subsidized on the basis of the original discount, so some outrageous group purchase prices began to appear, such as a seafood buffet of 29 yuan per person, a 129-hour KTV sings rolls and a dozen beer popcorn peanuts and melon seeds.

At the beginning, there were indeed very few users of Gaopeng.com, but at this time, users had been gained by the "Thousand Group Battle". Basically, they went wherever they were cheaper. Soon, Gaopeng.com attracted a group of price-sensitive users.

Gaopeng.com's move is ruthless. Under the temptation of underwriting, the store has almost no resistance. Not only Dianshi.com and Meituan have been affected, but other group buying websites have also suffered.

Wu Bo, the founder of Lashou.com, openly condemned: "Penguin is going to destroy the foundation of the group buying model."

Wu Bo's speech received support from many group buying websites, and Penguin once again aroused the anger of the entire industry.

However, no matter how angry the penguin was, he was already red in his eyes and did not restrain himself at all. Instead, he began to promote it with great fanfare. Driven by the huge traffic of QQ, Gaopeng.com's ranking in group buying websites began to gradually rise.

In order to cope with the pressing of Gaopeng.com, although some group buying websites are reluctant, they have to start to win over merchants by underwriting. This has led to the tight capital chain of the group buying website. Some small group buying websites have to be forced to close due to poor financing capabilities.

This also directly led to some small financial institutions gradually withdrawing from the group buying market due to insufficient funds, and the group buying craze began to gradually cool down.

On March 25, Dianshi.com's second round of financing began.

Previously, the news that Dianshi.com was about to start a second round of financing was rumored in the industry. Last time, Dianshi.com had directly designated three institutions, and other venture capital investors couldn't find the temple gate with their pig heads. This time, the financing was opened to the public, and dozens of venture capital institutions began to prepare for the move.

Although the current market environment has changed a lot compared to the previous first financing of Dianshi.com, the Thousand Groups War is in full swing, Dianshi.com is no longer the only one.

However, the current group buying market is far from comparable to that in the past. The reason why venture capital institutions are willing to invest money to make these group buying websites start a war of thousands of groups is simply to use money to quickly expand the market. This is undoubtedly the most effective promotion method. As for who can stand out in the end and enjoy this huge cake, it depends on who can survive to the end.

This is a big gamble in itself.

In the end, Sequoia Capital, Today Capital, and Jinshajiang Venture Capital obtained 20% of the shares of Dianshi.com through the second round of financing. Among them, Sequoia Capital led the investment, and Today Capital followed up with Jinshajiang Venture Capital. The 10% shares that Penguin had previously controlled were diluted and only 8% remained.

With this financing, Dianshi.com's valuation soared to 5.2 billion yuan, and also obtained a huge amount of liquidity for Dianshi.com.

After the financing was over, Fang Li also held a management-level meeting. Shen Nanpeng of Sequoia Capital and Xu Qing of Today Capital, and Zhu Xiaohu of Jinshajiang Venture Capital were invited to attend the meeting. Penguin's Liu Zhiping was extremely angry, but he had no choice because Fang Li held a management-level meeting, not a shareholders' meeting, and he was not qualified to attend without being invited.

"Everyone, Gaopeng.com's tactic of killing enemies with one thousand will not comply with the business rules. In the end, they will only kill themselves. They may not care about the market, but we must not care. Here I can tell you clearly that Dianshi.com will not adopt the underwriting method to acquire merchants." As soon as Fang Li finished speaking, there was a lot of noise now.

Recently, Dianshi.com's business has suffered a huge loss. Gaopeng.com's underwriting subsidies is too tempting. What merchants see is immediate benefits, and it is impossible to keep money from making money.

Everyone thought that Fang Li raised funds this time to fight Gaopeng.com to the death. Without Zeng Xiang, Fang Li directly denied this business model.

Fang Li knocked on the table, attracted everyone's attention to himself, and continued: "Let's analyze what the current model of Gaopeng.com attracts merchants. First of all, of course, underwriting is underwriting. Yes, underwriting is indeed guaranteed to ensure income, which can make merchants have no worries. But don't forget that 80% of our group purchases in Dianshi.com are snatched up within an hour, and there are very few that cannot be sold out. The merchants who cooperate with us are actually very clear about this. So what losses will be for them if we underwriting or not?"

As soon as the words were finished, the executives at the scene were all excited. Yes, at this point, they were actually not weak.

Fang Li paused and continued: "Analysis and analysis of the subsidies, you should know that these subsidies on Gaopeng.com are not for merchants, but for users. In other words, merchants are not beneficial to them."

An executive raised his hand: "But, when there is a subsidy, the price is cheap and merchants can sell more. Isn't this a benefit?"

The executives present nodded and agreed with his point of view.

Fang Li smiled calmly and said, "Do you really think this is a good thing for merchants?"

"Yes, subsidies can indeed allow merchants to temporarily obtain temporary profits, but don't forget that the reason why group buying is attractive is that it is cheaper than usual and has a small quantity. However, after subsidies, its price is much lower than usual group buying. What will consumers think?"

Some executives were lit up: "Consumers will think that the cost of merchants is very low, and the usual price is to make black money."

"That's right! In my opinion, Gaopeng.com's subsidy method is undoubtedly a way to get eggs for merchants. When consumers get used to the low price of the same product, they will determine that such a product is only worth the price. Once you restore the original price, they will feel that your product is not worth the price."

"You know, our merchants are all physical stores, and they actually can't make much money when doing group buying. The main purpose is to increase popularity and promote it. What they really make money is the usual price. There are no fools in doing business. As long as our regional manager explains the benefits and interests to them, I think they know how to choose."

The executives present suddenly felt enlightened. They were worried before, and they all had smiles on their faces.

Fang Li glanced at everyone and continued: "And don't forget that Dianshi.com is not just group buying, we also have takeaway business. Although Gaopeng.com is coming in a fierce manner, it is not as terrible as everyone imagined. The reason why I chose to raise funds at this time was not to deal with anyone, but Dianshi.com does not have much capital. If the business needs to develop, it needs your own support. I want to ask everyone to remember to keep your own pace at all times and not be influenced by others. In the end, the market will prove that we are on the right path!"

"In addition, the goal of covering 200 cities in the previous tutoring network has been achieved for a while, and the market has been almost digested. Next, we will continue to deepen our efforts in the sinking market. Next, Dianshi Network's goal is to cover 500 cities across the country. Do you have the confidence to achieve it?"

"have!"

After the meeting, Shen Nanpeng smiled and said, "You kid really have a few tricks and can always find loopholes in your opponent."

Fang Li smiled bitterly: "What kind of loophole is nothing more than thinking about changing when you are poor. I also want to use money to smash the market like Gaopeng.com. Isn't we not as rich as others?"

"It's not easy if you want to spend money, just raise more funds a few times. You're obviously a financial slave, and you value shares more than life." Xu Qing complained.

Everyone burst into laughter again.
Chapter completed!