September 12th.

There is only one day left before the start of school.

Inside Xingnai Media Company.

"Mr. Li, Mr. Gu, the two Douyin accounts we promote have become popular. Among them, the Douyin accounts of "Xingnai Street Photography" have exceeded 200W, and the Douyin accounts of "Shanghai Xiaotiantian" have exceeded 5 million, and are still rising."

Yan Xiaobo's face was filled with joy. This was the company's first project, and it was an excellent sign that it started with a big fire.

Gu Bai was extremely calm. It was his expectation that Xiao Tiantian became popular. In his previous life, Xiao Tiantian was a hot incident. He had contributed himself to the fire in this life, and he spent millions of money in the past. If he was not popular, it would be strange.

Zhao Weiwei sat beside Gu Bai, and asked with confusion: "Old Gu, I don't seem to be excited at all. This project is completely operated by you alone."

Gu Bai sat upright and stened the cigarette in his hand.

"Are you excited about this situation? The three of us invested in a total of 200 million yuan, and such a small achievement is worth being excited. So you will not be euthanized in the future?"

"Okay, you can only pretend to be like this, but it seems that you completely expected that Xiao Tiantian's project would become popular. Let's learn from the scriptures and tell me what you think."

Li Jun interrupted at the right time and asked.

"You two are people living in the clouds. I don't know the mentality of ordinary young people now. Let's explain it to you. Now you open a social platform like Weibo and Douyin. Just look at the comment section and you will find that many people are quarreling or complaining below.

As for what to complain about.

It’s nothing more than the current girls worship money, it’s hard to handle the mother-in-law, the house price is too expensive, and money is hard to make.”

"These things have become the norm in society. Now we have suddenly launched a pure and non-golden figure, which has completely aroused the itchy flesh of contemporary young people. So in my eyes, Xiao Tiantian is inevitable."

Li Jun and Zhao Weiwei will not worry about the troubles of contemporary young people, but it does not mean that they do not know the current social situation, and they all have the same expression.

"What should the company do next?"

Lee Jun continued to ask.

"I have thought about it carefully in the past two days. Our company currently has two paths to take. The first path is to constantly use various explosive points to create large and large Internet celebrities, and then monetize them. This is equivalent to casting a wide net. As long as there are enough large and small Internet celebrities under our company, once the traffic is monetized, the company will start to make real profits.

There is a second road, this road is simple.

To completely abandon the route of small internet celebrities and use all resources to build top internet celebrities IPs, this path has both advantages and disadvantages. The disadvantage is that the development cycle is long. After all, it will take not less resources and time to truly push an internet celebrity to the top.

The advantage is that once the time is ripe, the monetization efficiency of a top internet celebrity can be comparable to that of hundreds of small internet celebrities.

It is equivalent to deciding to take the high-end or low-end route.

I have proposed the plan. The specific decision depends on you two. Anyway, it is certainly inevitable to make money no matter which way you go."

As soon as he finished speaking, Zhao Weiwei didn't even think about it.

"Then I must have taken the high-end route. My modeling company used to take the low-end route. I raised small models from a company. I couldn't make money and I had to spend millions of dollars every year."

Compared to Zhao Weiwei's hastyness, Li Zhunze pondered for a while.

"It doesn't matter what route we take. As long as we have sufficient funds and can even develop on both sides, what I am worried about now is that our initial investment of 200 million yuan may not be enough to make the company spend too much resources to promote top internet celebrity IP. After all, our first step of the little Tiantian project has now been nearly 500,000 yuan, and it is just starting out."

Gu Bai smiled and signaled Li Zhun not to worry.

"You can rest assured that this is the development cycle will not grow to that point. Take Luo Yaqian as an example. I plan to build her into an internet celebrity with tens of millions or even tens of millions of fans within two months. When Double Eleven arrives, it will be the first step in our traffic monetization."

"?"

"You should still remember what I said about Internet celebrities selling goods? During this period, I will ask the planning department to do a complete plan, strive to reach a cooperation with Alibaba before Double Eleven, and push our first batch of Internet celebrities to the Taobao platform to sell goods.

If an internet celebrity of tens of millions of dollars can buy one percent of her fans, it will be an extremely huge number. As long as this step is successfully launched, the company can be self-sufficient and develop with the company's profits."

Li Zhun nodded.

"Since you already have an idea, then follow your ideas."

Gu Bai smiled and signaled Li Zhun to rest assured. Suddenly, he seemed to have thought of something and asked Yan Xiaobo who was still standing aside: "Director Yan, have you contacted the list of Internet celebrities I asked to sign the contract?"

Hearing Gu Bai's question, Yan Xiaobo hurriedly replied: "I have arranged someone to contact them in the past two days. Most of the list you gave have signed contract companies, and only two people have not signed contracts yet, namely Daigula K and Modern Brothers. I have arranged someone to contact them. There should be specific progress in the past two days."

"The signing of this group of internet celebrities is the most important task for the company at present. You must ensure that no one is missed and all sign it. As long as the conditions within reasonable requirements can be met.

There are also those Internet celebrities who have signed the contract, and we will pay for the liquidated damages for them."

Gu Bai knew very well how popular these people would be in the future. If Internet celebrities are compared to the entertainment industry, then these people are equivalent to top tycoons in the entertainment industry.

It has not yet reached the 2018 Internet celebrity outbreak period, and these people are just a little influence. It can be said that this time period is the most suitable for signing them. When they really become popular, they want to sign them. The price they want to pay is definitely dozens or hundreds of times that now.

"I have also looked at these people these days, but I haven't seen anything special about them. Lao Gu, are you so important to see them?"

Lee Junting was confused.

Gu Bai couldn't explain this to him. He couldn't say that he was reborn from the future and could see their potential, right?

"I believe these people have the potential to be fire."

"Okay, whatever you say is what you want. As long as we can make money, we can be a job as a job."

Gu Bai smiled and did not take over his words. Instead, he continued to say to Yan Xiaobo: "In the past few days, you will formulate our future contracts according to 5 levels. You can decide the specific content of the contract yourself. Then you can just take a look at Mr. Li. The contracts are divided into B, A, A, S, and S. The S standard is based on Luo Yaqian's contract.

Level S is equivalent to a phenomenal internet celebrity contract. If someone wants to give this contract, you should report it to me or General Li and General Zhao as soon as possible. You can make your own decisions at the A level."

"I understand, I'll do it now."

"No hurry to do this, you can do this first."

"Mr. Gu, you explain."

Gu Bai took out his cell phone, turned on Douyin, entered the account "Xingnai Street Photography", and opened the comments below.

This video was uploaded the day before yesterday, and it has been less than 48 hours. The number of likes has exceeded 800,000,000, and is breaking towards the 10 million mark. It is estimated that in a few more days, it will become the first video on Douyin to give more than 10 million likes.

The most popular comments and likes below the video have exceeded one million.

"There are all good girls in the fighting spirit, and there is no one in reality!"

"Girl, because of your words, you will have dinner every day for the rest of your life, including morning, noon and evening snacks..."

"Did you have any group to go to Shanghai to find Xiao Tiantian? Come here to register!"

Gu Bai pointed to the comment and ordered Yan Xiaobo, "Did you see this comment?"

Go to the finance side to pay 100,000 yuan, find a group of accounts with a certain number of fans, follow the popular videos, and the video content is to meet Xiao Tiantian in Shanghai. I need you to bring up this rhythm, and then arrange for Luo Yaqian to meet some popular videos. When this wave of popularity passes, I guess Luo Yaqian’s Douyin account can naturally exceed tens of millions."

Yan Xiaobo's eyes lit up.

"Mr. Gu, you are the real marketing genius. If you rely solely on this hot spot, you will probably have a maximum of six or seven million fans in our account. However, your operation is equivalent to opening a new hot spot and continuing the previous hot spot. We can even create several internet celebrities through this hot spot."

"Just take care of it yourself."

Gu Bai didn't take Yan Xiaobo's flattery seriously.

He is a nonsense marketing genius. At most, he will get the situation that would have happened in his previous life in advance and turn it into his own useful resources.

"Then Mr. Gu, I'll go and make arrangements first."

"Go."

Gu Bai waved his hand.

After Yan Xiaobo left, Gu Bai also stood up.

"Brother Zhao, Brother Zhun, the company has been handed over to you two recently. I will arrange the specific details. You two can do it as you please. If there is really something that is not easy to solve, just contact me."

Li Jun smiled and shook his head: "You guy is determined to be the boss."

Gu Bai also smiled faintly: "Actually, you are both better than me in terms of company operations, so I just want to make a general direction. Even if I don't interfere, you can still put the company on the right track. My role is at most to speed up the progress."

Gu Bai said everything he said in his heart.

Li Jun and Zhao Weiwei are both top students from prestigious universities, and after being influenced by their families for so long, companies of this size can definitely be easily operated.

"Okay, okay, you don't have to gild our faces. I think you didn't take this company seriously, right?"

Li Zhun could see Gu Bai's little thoughts at a glance.

After being revealed by Li Jun, Gu Bai was not embarrassed and smiled freely: "That's right, what I really plan to do is to do the serious entertainment industry. Xingnai Media can at most try it out."

"That's fine. If you have any good projects in the future, don't forget a few of them."

Gu Baiqing hammered his chest.

"Don't worry, let you definitely experience what it means to achieve enlightenment by one person."

"Get out, you're the dog."

Li Jun laughed and scolded.
Chapter completed!