After the away trip, the Lakers got a chance to rest. The next three of their opponents were weak, namely the Heat, the Timberwolves and the Bobcats.

Back in Los Angeles, Ye Feng learned a lot of good news from his agent Leon Rose, that both Nike and Adidas wanted to sign a long-term endorsement contract with him.

Ye Feng only played 8 games, and major sports brands all smelled business opportunities. Companies including China's Peak, Li Ning and other companies wanted to include Ye Feng as their image spokesperson, and Nike and Adidas also invited him. Ross believed that signing Adidas would be better, and that there would be more NBA stars to join Nike as soon as possible than Adidas. Let's get together with the NBA All-Star lineup.

Before December, not many people in the United States paid attention to Ye Feng, but only knew that he was a Chinese who had not entered the NBA through the draft. Now he has not only gained a foothold in the Lakers, but has almost become the second leader of the Lakers. His crazy performance has also attracted sponsors to come one after another. Ye Feng largely represents the performance of Asian players in the NBA arena. He is much better than Yi Jianlian, more brave than Yao Ming, and is a rare Asian swimmer.

Brian Mahoni of "Yahoo Sports" wrote an article saying that Ye Feng's influence is not only in the United States, but his reputation has spread across the ocean and has become a global idol. Yao Ming has always been the symbol of Chinese people in the NBA. His strong money-making ability and idol status have made him ranked first in the Forbes Chinese celebrity list sports for consecutive years. Now Ye Feng is likely to become the second Yao Ming, and there is even a possibility of surpassing him. His style of play is much more gorgeous than Yao Ming, and his defense has also been recognized by experts. The role of skin color and blood ties cannot be underestimated. According to Forbes magazine's estimate, Ye Feng's current personal market value has soared to about 15 million US dollars. If he had not missed the November game and had not entered the 2008 All-Star shortlist, the market value would be higher.

If a player can score 20 points, 10 rebounds and 5 assists per game, he will definitely be selected into the All-Star lineup and will get an annual salary of no less than 10 million US dollars after the rookie contract is over. If he is lucky enough and catches the right year, he can work at a high salary of more than 10 million yuan in the last few seasons with a high salary of over 35 years old and not work hard. If he is very lucky, he can still be bought out by an anxious boss in advance and then get a second salary and retirement, such as Mike Finley. But this is only on the court and in the eyes of advertisers, this player may be worthless.

Getting high salaries in the NBA are talking about data, and advertisers do not seem to believe in these, they have their own evaluation criteria.

First of all, players have great potential for development and long sports life. It is best to be like Jordan for twenty years! If Nike won the "Little Emperor" James with a sky-high price of 7 years and 93 million contract, and there were still people who were amazed, then, in July this year, Duranto, who had not played in a game, would probably not be surprised by many people anymore. When James did become the leader of the new generation of NBA superstars as everyone expected and imagined, when public opinion analysis and expert expectations define Durant as a future Jordan-like figure, it is not difficult to imagine why Adidas, who missed the Little Emperor last time, offered a sky-high price of 70 million to compete for Durant. But unfortunately, Durant prefers Nike rather than Adidas since his youth.

Secondly, the player market has a great influence and must be deeply loved by fans. It is best to take all domestic and foreign markets! If you study the jersey sales rankings carefully, you will find that the stars chased by advertisers must also be the top players in the jersey sales rankings. For example, Kobe, both in the United States and in China, is a leader in the jersey sales rankings. Behind the jersey sales figures represent the size of the market influence, which directly reflects the size of the market behind this player. This month, Ye Feng's jersey sales in China have far surpassed Yao Ming, and young people like people who can fly and deduct.

Again, the appearance of the player. The appearance of the player is not important. What is important is to be sunny and it is best to have no negative news! Don’t look at Kobe’s darling of Nike now, it was not like this in that dark season. Because of the accusation of rape, Nike almost hid Kobe. It was not until the problem was resolved that Nike advertised in Sports Illustrated. Ye Feng had never done anything bad, and his image was given full marks by advertisers. He was so handsome that he could go to make movies.

According to the above standards, how much is Ye Feng worth in the eyes of advertisers?

When Ross told Adidas' signing details and the contract amount he issued, Ye Feng simply suspected that something was wrong with his ears.

This is really outrageous. Adidas decided to offer Ye Feng a seven-year endorsement contract worth $74 million, including a prize of $10 million, as long as he is guaranteed to play for a certain number of games. In July, Nike signed Durant for only 60 million for 7 years.

Ye Feng has not entered the NBA through the draft, but experts unanimously believe that Ye Feng's performance is not inferior to Durant, with a slightly inferior offense and much better defense. If he can maintain this level, the two will compete for the Best Rookie Award this year. Once Ye Feng is elected, he will be the first non-draft player in NBA history to be elected the Best Rookie. Regardless of strength, image, or market influence, Adidas believes that Ye Feng is worth the price. They want to rely on Ye Feng to compete with Nike Durant. As long as Ye Feng wins the Best Rookie this season, for Adidas, it will defeat Nike.

Nike also made a quote for Ye Feng, but it was lower than Adidas and lower than Durant's 7-year 60 million. They have signed too many stars, and Durant's main focus this year is Durant.

Ross took advantage of the loopholes in the competition between the two major companies, allowing Ye Feng to make more than 10 million more. Having a good agent makes it easy to get rich, and Ye Feng is even more grateful to Alice. It is said that when Ross bargaining with Adidas, he specifically mentioned that Ye Feng is likely to leave the Lakers in the future and join the Clippers. As long as he becomes the star of the Clippers, he can play more luxurious data and gain more attention and influence. He just negotiated his contract amount higher than Adidas's offer to Durant. 74 million corresponds to his back number 74.

Ye Feng is wearing Nike sneakers now, but he is not loyal to this brand and can easily become a millionaire. He really can't find a reason to refuse. On the same day, he held a press conference under Ross' arrangement, completed the signing of Adidas Company in a high-profile manner, and disclosed the contract amount and age to the public. People can see that he and Durant formed an opposing relationship this season because of the endorsement of brands, and the whole United States was in an uproar.

According to the contract, Ye Feng will release his signature shoes after the end of this season - "Hungry Wolf Generation"! At that time, experts will design sneakers in a style that suits him.

Once the contract is signed, the advance payment will be 3 million to his account. After that, according to the appearance, Adidas will also pay him money on time, and Ye Feng will get rich!

The United States is a wonderful money empire, and getting rich overnight is common. Ye Feng no longer takes the annual salary of this season, and his mentality has also changed. He doesn't have to worry about money and he will completely lose pressure. The next thing to do is to play basketball happily.
Chapter completed!