Before dinner, Cheng Xiaoyu swam in the swimming pool. Speaking of the beautiful environment at home, this was the first time he had enjoyed it. He didn't go to the swimming pool until he couldn't swim anymore, sitting on the deck chair with a parasol and drinking. While taking a rest with a Coke, Cheng Xiaoyu picked up the phone on the table and called Xiao Zhiyan. He promised to call her today yesterday. By this time, she had already returned home from school. ↖Top↖Point↖ Xiao↖said, x.

As soon as Cheng Xiaoyu dialed the phone, Xiao Zhiyan's sweet and waxy voice came from the other side, "Hey, brother, Zhiyan misses you!".

"Well! Zhiyan said this yesterday!" Cheng Xiaoyu held up a Coke in one hand and said with a smile. The sun was still very bright. He squinted his eyes and thought of little Zhiyan's cute appearance, which made him feel a little sweet.

"But Zhiyan has something on her mind today!" Cheng Xiaoyu seemed to be able to see from this tone that Zhiyan looked serious when she spoke.

"That's not okay. Xiao Zhiyan, please listen carefully in class!"

"Xiao Zhiyan is very serious in class, but Fan Shili, who is sitting next to me, is very annoying. He always likes to pull my pigtails..." Before Xiao Zhiyan could finish her words, the phone was taken away. Immediately, Xu Qinning's pearl-like round and beautiful accent came over: "Hey! Cheng Xiaoyu, you are a bit too much!"

Cheng Xiaoyu couldn't be more familiar with this voice, but at this moment he asked with some inexplicable surprise, "Miss Xu, what's wrong with me?"

"My biological sister hasn't had a phone call or sent a text message for so long. Someone is jealous." Xu Qining said angrily over there.

Cheng Xiaoyu thought of Su Yuxi's beautiful and indifferent face, and smiled bitterly, "Okay, I was wrong." He thought if he called Su Yuxi, what would the two of them talk about? Philosophy? It seemed that there was nothing else to talk about. Right. Cheng Xiaoyu was deeply afraid that Xu Qinning would continue to question him and quickly changed the subject and asked, "When will you come back?"

"Ah! Ah! Cheng Xiaoyu, as a producer, you are too irresponsible. You just walked away from the shopkeeper and didn't even know our schedule?"

Cheng Xiaoyu was speechless again. He could only change the topic with a few naas and said, "Why are you at Xiao Zhiyan's place?"

"I'll go back to Shanghai tomorrow. Come and see her today!" Xu Qinning replied as if she didn't realize that Cheng Xiaoyu was changing the subject. As soon as she finished speaking, Xiao Zhiyan's voice came from over there again: "Brother , my sister bought me a big bear, she said this bear looks like you."

Cheng Xiaoyu had a black line on his head and looked at his reflection in the swimming pool. Although he was a little fat, it had nothing to do with his strong back and waist. Listening to the laughter of the members of the idol project coming from over there, he felt very warm again. I said a few words to Xiao Zhiyan, told her to study hard and take care of her grandma, and then quickly hung up the phone.

According to Cao Danian, the endorsement applications for the Idol Project have been flying towards the Ministry of Economic Affairs of Shanghe like snow flakes. There are also invitations from many big-name manufacturers, including Jiulu Food Company, and they are still the highest bidder, 20 million for two years. , the additional condition is that Cheng Xiaoyu must come up with an advertising plan.

This price has exceeded the advertising endorsement price of China's first-tier stars. Take China's famous advertising queen Fu Nuanbing, her annual endorsement fee is only 9 million, while for second-tier artists, it is about 6 million. Basically, it’s three million per level. Although endorsement fees are easy to earn, others must have corresponding fame and effects before others will hire them. Moreover, the bigger the company, the more cautious it is to hire endorsements. Therefore, some artists would rather lower their net worth. I want to accept advertisements from big brands. This is because it is beneficial to both parties. Big-name companies have enough publicity time on TV to increase the celebrity’s exposure and indirectly increase their own worth. And a high-quality star is more important to a big-name manufacturer. It is also indispensable.

This time, Cheng Xiaoyu's advertising plan for Jiulu and Xiuyu.com made Jiulu's boss Shen Nanzhou appreciate the charm of creative marketing for the first time. Cheng Xiaoyu's plan was a successful case of Coca-Cola in his previous life. But he And combined my own ideas in ramen.

His plan is to create a special page on Xiyu.com, where all Xiyu users can provide nicknames and lines that they think are good. The lines and nicknames with the most likes can be put on the label of Jiulu beverage cans, and he proposes In this line, the name of the user with the nickname will also be printed on it. A little different from the original Coca-Cola label, Jiulu's label will also be designed to be peeled off and used as a sticker.

This creative marketing aroused enthusiastic response in Xiaoyu. On the first day, Xu Qinning’s line “Is anyone there?” on the official page received tens of millions of likes from enthusiastic netizens. On the second day, Jiulu took advantage of the popularity. Blacksmith first printed a label with "Is anyone there?" and the drinks with the labels were put into the nearest Beijing market on the fourth day. As a result, the newly packaged drinks were sold out in just one day, although the quantity was not very large. , but this also allowed Jiulu to taste the sweetness of marketing and speed up the launch of new packaging, including "Artistic Youth", "Little Fresh", "Nobody", "Naturally Dumb", "Little Loli" and the classic line "Is anyone there?" "I want to be a good person", "If you love, please love deeply", "You are irreplaceable", etc., all appeared on Jiulu beverage bottles. In conjunction with the whispering likes and promotions, Jiulu's various beverages are This month's sales increased by 20% compared with last month, surpassing competitor Master Wang in one fell swoop.

Therefore, this time Jiulu spent a lot of money to get the idol project as an endorsement in one fell swoop. The reason why it paid such a high price was because of Cheng Xiaoyu's strong planning ability behind the scenes.

Cheng Xiaoyu didn't comment when he found out. Cao Danian was asked by the Ministry of Economic Affairs to make several phone calls about this matter. Cheng Xiaoyu only said, "Wait a minute, I can order more."

Cao Danian didn't have much to do with the prince. He could only tell the Ministry of Economic Affairs to wait. Looking at the big order of 20 million, the Ministry of Economic Affairs was very anxious and had to come to kidnap Cheng Xiaoyu. The Minister of Economic Affairs, under Cao Danian's hint, He went directly to Su Changhe. Thinking of this stubborn child, Su Changhe could only smile bitterly and said, "Then just wait."

After dinner, Cheng Xiaoyu received a call from Liu Bin. He thought it was another call to remind him. He sat in the studio, thinking that he should finish the poison song first. After pressing the answer button, Liu Bin answered with his rich voice. The baritone said, "Xiaoyu, I have a friend who has always been a fan of yours, and you owe it to his recommendation to become popular on the gg music website!"

Cheng Xiaoyu didn't know the twists and turns of the story on gg Music Network, so he asked, "Ah! Brother Bin, who is it?"

"Hao Yifeng, do you know? The director of Yangcheng Music Radio also hosted a spicy concert radio program on our gg music network. He recommended you in the program he hosted, and you were noticed by us. He The radio station where you work has been playing your songs for a long time. You see, he wants to do an online interview with you on his show. Is that okay?"

Cheng Xiaoyu thought for a moment, and since it wasn't an on-site interview, it didn't matter. Besides, others were doing him a favor, so he said, "Well, let's make an appointment within this week. If you exceed this time, there is no guarantee!"

Liu Bin's laughter could be heard clearly on the phone, "Okay, then I'll give him your GG number and you two can contact him yourself?"

"Okay. Then I'll hang up first, Brother Bin." Cheng Xiaoyu wanted to hang up before Liu Bin reminded him of the update.

As a result, Liu Bin immediately said, "Don't forget to update! I..."

Cheng Xiaoyu had no choice but to put the phone back to his ear again, waiting for Liu Bin to nag while doing his post-production.

It wasn't until Liu Bin finally hung up the phone that Cheng Xiaoyu breathed a sigh of relief and looked out the window as the sky was getting late. He turned on the lamp. He couldn't work too late today because the members of the idol project would be back tomorrow.
Chapter completed!