Chapter 531 Tokyo Dome Concert (1)
Cheng Xiaoyu poured all his enthusiasm into this concert and withstood countless pressures. Before this, Huaxia concerts usually had four stages, without too many videos and special effects. At most, they used some dance and costumes.
In this way, the cost of the concert will be kept very low.
Therefore, Cheng Xiaoyu went to meetings more than once for budget issues. Although the senior management of "Shanghe" knew Cheng Xiaoyu's magic, empiricism was harmful. They felt that the purpose of concerts was to control costs, and that cooperation with local companies to transfer risks was the way to go.
They simply could not imagine that the future trend would be to make money by operating concerts, and they were still considering the coming digital era from the CD era. Shanghe executives believed that the money they approved for Cheng Xiaoyu had exceeded three times the budget, which was really enough.
Much more, but the world's best team that Cheng Xiaoyu wants to hire uses top-notch equipment, and the investment is expected to be around 40 to 50 million. It does seem like a lot, but this cost will be diluted infinitely as the number of games increases.
And many things can still be used for the next concert, so it doesn’t seem too outrageous.
Thirty to forty million includes a lot of content, and top-level speakers cost tens of millions. Of course, leasing is also possible, but Cheng Xiaoyu feels that since he wants to build a touring brand, he still has to have his own speakers. It also includes lighting, props, scenery,
First-class band, best designers, and most efficient construction team.
But the senior executives of "Shanghe" have long been accustomed to China's routine. They feel that investing 10 to 20 million has created the best of China. There is no need to pursue high status. After all, making money is king. Idol planned concerts
Since you don't have to worry about not selling well, why bother? Anyway, if you invest big money, the ticket price can only sell so much, no.
Cheng Xiaoyu even lost his temper twice over this matter, but it could not change their decision. It happened that the sales volume of the special coupons was not satisfactory during that period.
At this time, the lowest ticket price for domestic large-scale concerts is usually 100, and the highest is only 1,200. Most of the tickets sold are 100, and the box office revenue for a full concert is more than 10 million. If the sales are not good, how many tickets are sold?
One million is not impossible, and of that 40 to 50 million, it has not yet paid for partners' fees, venue rental fees, and members' dividends.
Therefore, except for Cao Danian who supported Cheng Xiaoyu's idea, no one supported it. Even Su Changhe just did not object. After all, the size of the cake Cheng Xiaoyu drew was still unknown, and it was not as real as the actual money he got.
Cheng Xiaoyu had no choice but to slap the table at a special meeting and said that he had invested 20 million privately, and as an investor, he had 25% of the tour income rights, and this 25% income could only be obtained when the box office exceeded 30%.
It will only take effect if the amount exceeds 100 million.
And he will use the profits from the new albums of "Guilty Crown" and "Idol Project" as collateral for the 20 million.
Seeing that Cheng Xiaoyu was so decisive and took risks, the senior officials of "Shanghe" naturally did not stop it and happily agreed to Cheng Xiaoyu's plan.
Xiang Fengxing patted Cheng Xiaoyu on the shoulder and said: "It's good for young people to be motivated and have ideas, but they shouldn't be too blind. Xiaoyu, firstly, you have not done market research, and secondly, you have no experience in operating a concert. This time it is really...
I got excited."
Director of the Performance Department Yue Manhuai said: "Xiaoyu, we can all understand your desire to make a big career, but you have to eat one bite at a time. Your performance now is already a miracle. There is no need to prove yourself.
, take risks in this way, and play steadily, the future of Shanghe will definitely be yours."
Even Su Changhe felt that Cheng Xiaoyu's foresight was just a whim. When he left, he calmly comforted Cheng Xiaoyu and said: "You just go ahead and do it according to your own ideas. It doesn't matter if you can't reach 300 million. These people are too embarrassed to accept you."
Ten million."
But Cheng Xiaoyu felt that Su Changhe was a bit sarcastic, and sneered: "Haha!" he said twice.
The senior executives could only shake their heads and leave. The next day, Cheng Xiaoyu drafted a cooperation contract, clearly writing all the terms in black and white. When he signed it with Yue Manhuai, the director of the performance department, he said with a smile: "Since I've given it to you,
If you don’t make money, you can’t blame me for making some pocket money.”
After that, the concert started according to Cheng Xiaoyu's plan, and almost all decisions were made by him. Of course, these were all things in June.
After Cheng Xiaoyu took the make-up exam, he started intensive preparations for the concert. Since he and Su Yuxi were both busy, the date could only be put on hold for the time being. Fortunately, Cheng Xiaoyu was too busy to take care of his feelings.
Wang Ou, Cheng Haoran and Xia Shamo all went to Xiyu for internship. Cheng Xiaoyu didn't want Xia Shamo to go, but Xia Shamo wanted to go, so he had no reason to stop her.
The reason why Cheng Xiaoyu attaches so much importance to this concert is not only for the 25% profit, but also to create a tour operation team that belongs to Shanghe.
Not only that, the reason why he did not hesitate to spend money and do it with the determination to succeed or succeed is also because he will develop a new model for singers to make money in the digital music era and start a tour. He must create a "
"Up the River" tour brand.
In the era of fast consumption of digital music, concerts are the magic weapon for record companies and singers to make money. And the value of a good concert team will become more and more important. This is why Cheng Xiaoyu is so tired that he has to live and die, and he has to go all the way.
Reasons for participation.
The reason why Cheng Xiaoyu placed the first stop of the concert at the Tokyo Dome is because the Tokyo Dome is well-deserved the number one venue in Asia. Although there are stadiums in Beijing, Shanghai, and Yangcheng that are comparable in size, compared with
In terms of operation and popularity, it is far inferior.
After all, Tokyo Dome is the home stadium of Japan’s number one team, the Yomiuri Giants. In addition, it is also a special home stadium for many foreign teams to attract Tokyo fans. Not only that, it is also a must-choice stadium for many internationally renowned events. Therefore, every year sports
The number of spectators at the event exceeded 3 million, and the annual turnover of the Tokyo Dome reached 80 billion yen, with annual profits of tens of billions. This is unmatched by other stadiums in the world, let alone Asia. It is well-deserved No. 1 in Asia.
.
Because the Japanese music market is difficult to enter and is huge, the Tokyo Dome is not only the ultimate pinnacle for Japanese musicians, but also the first choice for artists from outside Japan. Only those who have held a concert in the Tokyo Dome can officially enter the market.
They are among the top singers in the world or Asia, so many local singers in Japan pay to hold concerts at the Tokyo Dome.
Of course, the proud Chinese people can make enough money on their own territory, so naturally they will not be willing to take risks to develop the Japanese market. But Cheng Xiaoyu will not give up this piece of fat. In the 1980s, the Japanese music market was once bigger than that of China.
It was huge, but it was only surpassed by China in the new century.
Speaking of which, there are quite a few well-known Chinese movie stars in Japan, but singers are very rare. In the past, there was only one sweet song queen, Teng Li, who has retired from the music scene for many years.
Another person who is relatively famous in Japan is Wang Jingwen, who is almost in retirement now. The one with the best performance is Wang Jingwen, who held a concert at the Nippon Budokan. Therefore, the Chinese singers who held a concert at the Tokyo Dome, "
"Idol Project" is still the first one.
Johnny & Associates, which dominates the Japanese entertainment industry, is willing to co-host this concert with "Up the River" because of the huge shock brought by this album "Coming of Ages", its strong production level, and extremely creative shooting techniques.
And the storyline, as well as the unparalleled beauty and prosperity of the "Idol Project".
Originally, Japanese people remembered this girl idol group because of "Nobody". This time, the high quality of "Coming of Age" and the unstoppable popularity of "GEE" and "the.boys" made this new album just released in Japan.
After the week, sales totaled 1.206 million copies, not only ranking first on the Oricon album chart for two consecutive weeks, but also setting a Japanese record sales record in the past five years, and there is no doubt that this glory will continue.
"Idol Project" "The World Reunion" Asia Tour, the ticket prices at Tokyo station are divided into 7000 yen, 9000 yen, 11000 yen, 15000 yen, 18800 yen, 22800 and 32800 VIP, in order to ensure the performance effect
, only 50,000 tickets will be sold.
Shanghe's senior executives were a little dissatisfied with Cheng Xiaoyu's setting of the ticket price so high, but there was nothing they could do at the moment.
On July 15th, the day when sales are officially launched, not only "Shanghe" is looking forward to feedback from Japan, but also other Chinese record companies are paying attention to this time, "Shanghe" has made an unprecedented trip abroad.
Chapter completed!