When Cheng Xiaoyu turned over the computer, people at Universal were actually quite disapproving. What Americans resent most is laymen pretending to be experts. But Cheng Xiaoyu was a big financier and Stavin Bell personally brought it to Universal, so everyone

I could only save my face and look at Cheng Xiaoyu's computer. However, the computer screen was too small and the conference table was too big, so I couldn't see anything at all...

Jeff Macy looked at Cheng Xiaoyu with a half-smile and said: "Mr. Cheng, why don't you connect the computer to the projector and explain it to us... Let's see what our Chinese counterparts have done.

A project with 'epoch-making' significance..." At this moment, the "Universal" employees in the conference room did not dare to laugh too loudly. They could only hold back their smiles and swallow, with very distorted expressions.

Cheng Xiaoyu said nonchalantly: "No problem..."

The staff connected Cheng Xiaoyu's laptop to the projector. Cheng Xiaoyu pushed away his chair and Yushu Linfeng stood on the podium in the conference room and said: "Everyone has a blind spot when promoting a movie, that is, we must give the name of the movie.

I remember them all, so I tried my best to make the title more prominent, but this is not my project. We just want the audience to guess, so as to interact with the audience..."

Cheng Xiaoyu stood at the front desk and looked around with a smile on his face and said, "Let me ask you a question. When we promote a movie, do we have to print the name of the movie on the poster and put it in the video?"

"How can we do publicity if we don't do this?" A Universal employee thought Cheng Xiaoyu's question was very funny and asked subconsciously. At this time, the Universal employees also felt that Cheng Xiaoyu's question was actually a bit fake...

Then Cheng Xiaoyu showed the first poster on the projection. There was nothing on it. On the black paper, only three crooked sentences were written in red ink: "I know what you did last summer! Repent! I

I’m coming to get revenge on you!”

This poster does not look printed, but more like a declaration of revenge written in blood.

Cheng Xiaoyu turned around and asked: "When you read this sentence, will you be curious? Will you recall what you did last summer? Can anyone see what is hidden in this sentence?"

The "Xi Chu" staff in the audience were all smiling, obviously they had seen this promotional plan, but more than a dozen Universal staff members started whispering and discussing with each other suspiciously...

Although no one understood what Cheng Xiaoyu was doing, they all became curious. After a while, a blond male employee with glasses said: "There is a website address hidden in these three sentences...

..."

Cheng Xiaoyu snapped his fingers and smiled and said: "bingo! Now let's open this website...you will see this..."

Then Cheng Xiaoyu clicked on the video playback on the computer... There was only weak light in a dark room. The camera shook for a while. It was obvious that someone was playing with the DV. Then a black shadow walked in front of the camera and everyone looked at him.

His back walked towards the only chair shrouded in light in the middle of the room. When he sat down, everyone saw that he was wearing a creepy mask that everyone was familiar with.

The man wearing a black robe and a scary mask sat on the chair. He paused for a moment and said in a cold tone: "Everything you did last summer will be punished by me. Before the trial comes, I represent

God gives you a chance to live and send the confession video to my mailbox...If you are not sincere...or don't take it seriously, death will be your only destination...

....Don't take any chances, I'm... right by your side..."

After finishing speaking, the masked man stood up again and walked into the camera. When he finally got closer to the camera, an extremely terrifying close-up of his face appeared, creating a very scary and suspenseful atmosphere. Then the video flashed and turned into snowflakes.

....

After turning off the video, Cheng Xiaoyu stood on the stage and asked: "I would like to ask you now if you are interested in knowing what will happen next? Will you try to send an email to this email address? You now want to know the name of this movie.

?"

Most people just hesitated for a moment, and then raised their hands. They had to admit that this publicity plan was very interesting. People who make plans must have imagination, and people with imagination are curious...

..

Cheng Xiaoyu didn't expect that everyone would raise their hands. He was a little relieved that Americans were still upright in this regard, unlike the Chinese who would pretend not to be interested even if they were interested.

The young man who started to answer the question about the website address hidden in the poster asked impatiently: "Mr. Cheng, what kind of content is next?"

Everyone looked at Cheng Xiaoyu expectantly, waiting for him to show off the next step.

Cheng Xiaoyu smiled "Haha" and said: "I'm really sorry, I only shot this video because of limited time, but the next plan is to unlock the confession videos of several leading actors in the video one by one. Of course, these videos will be hidden in some

Among the confession videos posted by viewers, we can make some prank videos ourselves, but mainly funny ones... For example, I killed a cockroach last summer! I carried my girlfriend and her behind my back last summer

My besties are making circles!"

Cheng Xiaoyu said while turning off the computer: "All we have to do is make this story look like a real revenge. Let everyone be curious, who are these people? What did they do last summer? We are here

Major forums and social networking sites have also made this topic popular. All in all, we want all people to interact, spread word of mouth, and make everyone interested in our story..."

Cheng Xiaoyu paused and said to the more than two dozen people in the conference room who were silent: "This is my publicity plan - viral marketing!"

Jeff Macy was certainly not a mediocre person in being able to sit in the position of Vice President of the Global Publicity Department. As a person in charge of publicity, he saw that this project was quite valuable and highly operational.

He looked at Cheng Xiaoyu with a surprised look on his face as if he had been clicked. He really didn't expect that this person who was ridiculed as a "madman" would not only make interesting movies, but also be able to do such a unique project, and he was so knowledgeable about it.

Audience psychology.

This method of publicity is not only very cost-effective, but also very user-friendly. Curiosity will drive viewers who have paid attention to these videos to flock to the cinema... This may indeed be an epoch-making publicity plan.

At this moment, the $200 million bet flashed through Jeff Macy's heart. He didn't know what he was worried about. Maybe he was worried about "How could such a smart person sign such an incredible plan?"

"Perhaps he was too smart and overestimated himself..." Jeff Macy shook his head and still felt that a box office of 200 million US dollars in North America was completely impossible. Even if the publicity was good, the box office would not be big.

It may exceed 200 million U.S. dollars. Of course, there should be no problem if the global box office exceeds 200 million U.S. dollars, but the gambling agreement refers to the North American box office.

Jeff Macy took the lead and started to applaud, and stood up and said very sincerely: "A great publicity plan, Mr. Cheng, thank you for teaching us a vivid lesson... This kind of creativity is really great.

Sorry, I was a little disrespectful at the beginning..."

Facing the warm applause from the audience, Cheng Xiaoyu stood on the stage and bowed slightly and said: "A good plan requires a strong team. As long as everyone thinks that my plan is pretty good and can give it a try, it is mine."

It's an honor..."

Jeff Macy laughed and said: "You Chinese people are too humble... It is our honor to be able to carry out this plan... Then let us

Discuss how to perfect this project...make it an epoch-making project..."

........
Chapter completed!