"One Piece" serialized by "Manker Show" this year has once again achieved great success in Hong Kong. At present, the sales volume of "Manker Show" through formal channels has exceeded 300,000. With the addition of informal channels, the sales volume of each issue has reached as high as 450,000.

Book.

The so-called informal channel means that Xiangjiang magazines are sold in the three southeastern provinces of the Mainland, especially Guangdong Province. Another informal channel is Taiwan Province.

However, the sales volume of the genuine "Manke Show" is limited by the population base of Xiangjiang, and the sales volume is not high; therefore, this part of the revenue alone cannot support Wanhui Media's comic department.

What really makes money is authorizing overseas distribution of single volumes, animations, and the comic peripheral system created by Wanhui Comics.

However, Lin Zuhui soon discovered that copycat products of Wanhui Comics were rampant in Asia, which had seriously restricted the profit growth of Wanhui Comics.

For example, "Manke Show", a pirated magazine from Taiwan, will appear on the market one month after the official Hong Kong magazine is published. The sales volume of a certain pirated "Manke Show" was as high as 300,000 copies, which is more than 300,000 copies.

The formal sales channels in Xiangjiang are still slightly higher, which is heartbreaking.

Pirated magazines of "Manke Show" have also appeared in Xiangjiang. They are not sold in Xiangjiang, but to the mainland. After all, it will not have any impact on the mainland for a month.

Magazine piracy is serious, and single editions are also unavoidable. The whole of Asia is full of piracy.

These are not the hardest-hit areas, but piracy around comics is the most serious. The price of genuine figures, dolls, T-shirts, etc. is high after all, because they have copyright fees included. However, the situation around copycats is different.

, it appeared on the market at almost the factory price plus a small profit.

Although Wanhui Media has a dedicated team in these aspects, it is still inevitable that piracy accounts for about 70% of the market.

You know, Wanhui Comics has produced four classic IP masterpieces in its past life, and its annual revenue is only over 600 million (excluding the income from Hong Kong comics).

What is the concept of four IP masterpieces? Lin Zuhui remembers that the IP values ​​of "One Piece" and "Pokémon" in previous lives were tens of billions of dollars.

Wanhui Comics didn’t even make a cent!

Lin Zuhui has also read a lot of Japanese comics. Comparing them with Wanhui comics, there is not much difference in quality; for example, Lin Zuhui gave a lot of reference to the plot concept of "One Piece", and it was also the first time that an element of Japanese comics - astringency

Love, joined in One Piece, there are many beauties. The portrait of the protagonist Luffy is almost 70% similar to that of the previous life.

There is definitely no problem with the quality.

It’s just that the market isn’t as big as Japan’s, otherwise no matter how big overseas pirates are, they won’t be able to make so much money.

This is because Wanhui Comics has almost no "trial and error". Otherwise, if a project fails, the loss will be one to two hundred million. For example, if "One Piece" is not bought in Hong Kong and overseas, then Wanhui Media may lose hundreds of millions in project fees.

The income is indeed too little, but there is nothing he can do about it. Lin Zuhui can ask the government to strengthen the crackdown on piracy of "cultural products" through the Legislative Council and Executive Bureau of Hong Kong, but Taiwan and Southeast Asia are completely powerless.

On the contrary, it is the Japanese market that has given Wanhui Comics the greatest support; however, there are not a lot of piracy there, but there are some serious signs of imitation; but in any case, the huge market is there.

In fact, the piracy market in Xiangjiang is more serious because there are too many copycat factories here. Even if the Hong Kong government strengthens the rectification in this area, the effect is mediocre. After all, they are about to withdraw from Xiangjiang, so after passing the law, they also crack down on Not very powerful.

Many factories in Xiangjiang are family workshops, and there is no fear of being caught. After all, the consequences you need to bear are limited. The most is a fine, and no matter how serious it is, you will be detained for a few days, and then it will be business as usual.

You know, the peripheral products of Wanhui Comics are so popular that there are too many people who take risks.

Lin Zuhui thought about it, how should this matter be handled?

In previous lives, there were a lot of piracy in the Mainland. In fact, we learned from Xiangjiang and Taiwan. These two regions are the ancestors. Xiangjiang originally developed with copycat factories in the 1950s and 1960s.

Lin Zuhui felt that if he wanted to change this situation, he would probably have to wait until the financial crisis in 1998, when he and Mr. Dong proposed a comprehensive and systematic layout of "cultural establishment" to severely crack down on piracy.

By then, due to Hong Kong's economic crisis, the Hong Kong government must attach great importance to the healthy development of this industry and will definitely make every effort.

Just like after the financial crisis in the previous life, Mr. Dong sought medical treatment in a hurry and built a "cyber port" and a "traditional Chinese medicine port". They were all trying to create new economic power for Hong Kong during the crisis.

In this life, in 1998, the "Cultural Hong Kong" system laid out by Lam Cho-fai has been fully launched. As long as the Hong Kong government and the mainland support it, it can achieve great success. (In the previous life, in order to support Hong Kong through the economic crisis, the mainland also took great pains to open the system. Free travel in Hong Kong has brought great impetus to the economic development of Hong Kong. From this point of view, the mainland attaches great importance to the economic development of Hong Kong)

Soon, Lin Zuhui decided that there was no need to worry about the current piracy problem, because after all, he couldn't change too much.

One advantage of ATV Group and Wanhui Media is that there is no need for trial and error, which greatly reduces the cost of success; because both companies take the classic works of the past and then develop new works, this guarantees success. , no need to worry about failure.

Therefore, even if the current environment is not good (there is a lot of piracy and the government does not pay enough attention), Lin Zuhui's "Cultural Establishment" can still develop very well.

The respectful voice of "Boss" Long Jingchang brought Lin Zuhui back to reality.

Lin Zuhui nodded and said: "After thinking about it, there are still some problems with the company's legal department. When fighting against piracy, don't always make the target and scope very large. This will be inefficient and ineffective."

Long Jingchang quickly understood what Lin Zuhui meant and said: "What the boss means is to scare the monkeys. We are specifically keeping an eye on those large companies."

Lin Zuhui nodded and said: "Yes, that's it. Concentrate on getting rid of them, and those family workshops will converge. For larger ones, you can also get some of them in and consolidate some, so that the work will be much easier."

Long Jingchang's eyes lit up and he immediately said: "I understand, focus on suing those who don't listen to us. Then authorize some of them in the form of entrustment, so that they can make money without us losing a lot."

Lin Zuhui said with satisfaction: "This is the reason, so the company will recruit some people from the legal department, and then contact local lawyers to carry out unified actions. For example, in Taiwan, we can authorize local people to act as agents and let local people join in.

"

Although the profits are distributed, at least they are not uncensored.

In Lin Zuhui's view, it doesn't matter if you can't make big money now. The value of IP is increasing, and society is also progressing. In the future, it will be the best season for harvesting.

A "Detective Conan" movie can earn hundreds of millions in box office; the copyright of "Pokémon" games may be hundreds of games, and the total IP value is as high as 85 billion US dollars; the copyright of "One Piece" is also

It’s worth a lot of money, worth 20 billion US dollars.

The value of these works has not yet begun.

How serious piracy is now, how big the harvest will be in the future.

"Okay, I'll make arrangements right away." Long Jingchang said confidently.

In fact, no one at Wanhui Media thought that Wanhui Comics Club would be so profitable, especially the four classic works, which were like treasures dug up by Wanhui Media.

However, careful people will find that it was not Wanhui Media who found the treasure, but Wanhui Comics who was prepared to find the treasure.

To put it simply, when these four works were founded, the company had already established a team. This team included Japanese main writers and screenwriters, and they were all hired with high salaries (annual salary of more than 5 million Hong Kong dollars). Before the products were successful, they

Tens of millions of dollars have been invested.

It is obvious that if the company did not have confidence, how could it invest so much.

What's more, Wanhui Comics has been cultivating local cartoonists and has achieved great results so far. After the Japanese main writer Gao Tiezi, the comic works will not be greatly affected.

After Long Jingchang left, Lin Zuhui looked thoughtful.

Are you going to talk to Fei Peng about ‘Cultural Establishment’?

If you go to Fei Peng with his plan to "establish Hong Kong through culture", I believe that with Lin Zuhui's influence and the British Hong Kong government can make a fortune from it, there will be no problem if this plan is written into the government's policy address.

of.

However, Lin Zuhui still felt that the time was not right!

It's not that he has any prejudice against the current Hong Kong government. After all, he has never participated in political opinions.

When will the time be considered mature?

First, the Asian financial crisis is considered the most important; only in a crisis will the government pay attention to some issues; for example, South Korea in the previous life formulated a national policy after the financial crisis - building a country through culture; for example, Mr. Dong in the previous life was

In the midst of the financial crisis, we established a 'cyberport' and a 'traditional Chinese medicine port'.

Second, ATV Group and Wanhui Media have mature "cultural establishment" systems, so that after formulating the general policy, they can lead Hong Kong in one fell swoop to quickly conquer the overseas cultural market and export "Hong Kong culture"

.

Therefore, before 1998, laying the foundation was the most important thing.

In fact, Lin Zuhui's status not only affects his company, but also the entire industry and even infrastructure in Hong Kong.

Infrastructure:

For example, in universities and colleges in Hong Kong, Lin Zuhui has donated a lot of money, so they will cater to Lin Zuhui's wishes and open new subjects or enhance the teaching quality of a certain subject.

For example, Wanhui Media and ATV Group have a large number of training courses and continuously provide talent models.

........

In mid-April, "Economic Daily", "Tian Tian Daily" and other media published an article by Lin Zuhui, "Cultural Establishment of Hong Kong", which aroused widespread discussion in Hong Kong.

In the article, Lin Zuhui also specifically compared Singapore and Hong Kong. He made a bold analysis that ten years later, Singapore's per capita GDP will exceed that of Hong Kong; the reason is that Singapore has a complete technology and industrial industry chain, while Hong Kong's industries are moving to the mainland.

transfer and will gradually disappear.

Of course, this part is just a brief analysis. The key point is that Lin Zuhui once again completed the comprehensive field of "cultural establishment".

This time he added the fields of games and software, and based on the "Information Superhighway" formulated by the United States last year, he asserted that the future will be dominated by the Internet.

He pointed out in the article: What can Xiangjiang do?

And 'building a cultural port' is the best and least expensive way.

In terms of games, in the 1970s and 1980s, it may have been the world of arcade, handheld, and console games, but after the mid-1990s, it will gradually become the world of computer games.

The article also touches on movies, pointing out that last year "Jurassic Park" became the number one box office hit in Hong Kong. Its release was not only the beginning of the decline of Hong Kong but also the Asian market. It also marked the beginning of American Hollywood blockbusters' global domination.

He pointed out that Hong Kong's market is too small and it is impossible to replicate the success of Hollywood. But if there are better ideas, maybe Hong Kong movies will not disappear in ten years.

As soon as the news comes out.

Public opinion in Xiangjiang immediately exploded, and the society was filled with discussions.

After all, Lin Zuhui's own success is full of legend. He is a 20-year-old chairman of a listed company and the world's richest man under 30 years old. Therefore, his every word and deed has attracted much attention, and not only Hong Kong is paying attention, but also the world.

Everyone is paying attention.

Hong Kong University of Science and Technology immediately invited Lin Zuhui to give a speech at the school, and Lin Zuhui agreed. He is an honorary doctor of Hong Kong University of Science and Technology, a school director, and the university's largest donor, with a cumulative donation of 300 million Hong Kong dollars.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! And this university is also the hope for Internet talents in Hong Kong. Lin Zuhui seems to remember that in his previous life, Bill Gates came to this school to give a speech in 1995. After entering the mainland
To be continued...