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Chapter 1144 Early Internet pioneers

The information about Lu Heng received from Li Xueling was not just about his good taste.

In addition to his profound investment vision, he often puts forward some opinions that ordinary practitioners would not think of, and they are often effective.

Maybe the outside world doesn't know how Xie Zhenyu met and became friends with Li Xueliang, but both Xie Zhenyu and Li Xueliang know that Lu Heng, who has never been seen before, played a big role in this process.

At the beginning, Lu Heng suggested that Li Xueliang should not just limit himself to game voice in the development process of yy, but also expand the field of voice live broadcast and real person live broadcast as much as possible.

It is precisely for this reason that under Li Xueliang's promotion, YY Voice suddenly developed a live broadcast department and signed a large number of male and female anchors who are both beautiful and talented.

Among these anchors, more than half of their daily performances involve singing, and there are not many, or even very few, better singing software on the market.

From this point of view, it actually curbs the development of YY live broadcast.

It is precisely for this reason that Li Xueliang specifically contacted Xie Zhenyu at the beginning of last year.

After all, his Kugou Music is currently the most famous music software with the most users and the best experience on the Chinese Internet.

At Li Xueliang's request, Xie Zhenyu urged his employees to develop the Kugou accompaniment singing function.

The technology itself is not difficult. Similar technology has been applied in KTV for a long time, and Kugou developed it very quickly.

The two companies cooperated, and soon YY Live and Kugou formed a strategic cooperation.

It was at that time that Xie Zhenyu knew more or less about Lu Heng, even before Lu Heng was exposed to the public.

At this time, after hearing Li Xueliang's encouragement, Xie Zhenyu became eager.

"Lu Heng, do you have any good advice for me? Although it's a bit bad to make such a request during our first meeting, I sincerely ask for advice."

Lu Heng glanced at Li Xueliang with a smile, and the other party shrugged, and the ball was kicked to his side.

He didn't take it seriously, "It's okay, just make friends. After all, in this industry, many friends lead to many paths."

Xie Zhenyu looked happy.

"But!" Lu Heng raised his hand and said seriously: "Before that, you have to tell me about the business fields your company is currently involved in, otherwise it will be embarrassing if I make repetitive suggestions."

Xie Zhenyu nodded quickly and said verbally: "This is what it should be, it should be."

Then he calmed down and began to summarize the business that Kugou Music is currently involved in.

From Xie Zhenyu’s narration, Lu Heng also gradually understood the current situation of Kugou Music.

In fact, there is not much to say. Compared with the full-featured music players of later generations, although the current Kugou is ahead of the curve, it is actually still very simple.

Even the most commonly used karaoke singing accompaniment function was only launched last year after Li Xueliang proposed it.

In addition, Kugou's current main business is still focused on providing massive music content, online playback, ultra-fast search and download.

While listening to Xie Zhenyu's somewhat proud narration, Lu Heng nodded.

If you just want to make a music software, just music software! In fact, these few pieces are almost enough. It is similar to NetEase Cloud Music, which is famous for its high sound quality in later generations and has few special comment areas.

But Xie Zhenyu obviously has no intention of doing this.

In fact, the reason is very simple. NetEase Cloud Music can be a pure music software without thinking too much about profitability, because it is backed by the big mountain "NetEase".

Whether it is a portal website, blog, e-commerce or NetEase game, NetEase can make them a lot of money. Music software that was just launched at that time naturally did not consider too much profitability.

But Kugou Music is different. Xie Zhenyu has nothing in his company except Kugou.

If he wants to make money now, he has to rely on Kugou's product.

If it is just simple traffic income and advertising business, it is really a waste of the massive user resources he holds.

After thinking about this, Lu Heng gradually came to a conclusion.

"Brother Xie, have a glass of wine and moisten your throat!"

Chen Ou promptly poured a glass of red wine for Xie Zhenyu, who was thirsty after talking. He also knew that this was an opportunity to expand his network.

Since Lu Heng brought him along, he intended to let him make friends with these seniors who had already made achievements on the Chinese Internet, so he must perform well.

Xie Zhenyu took the red wine, smiled sincerely at him, and said thank you.

Then Xie Zhenyu looked at Lu Heng with great anxiety, expecting him to say some good words.

"Lu Heng, please give me some advice!"

Li Xueling pulled him down and said softly: "Give him some time to think about it. You have been planning something for several years and have not figured it out. Now you want Lu Heng to give you the answer in a few minutes. It is a bit embarrassing."

Xie Zhenyu was stunned for a moment, then wiped his face, "Sweat!"

Lu Heng burst into laughter. When such a fat man in his thirties said the word "sweat", he couldn't help but think of those outdated Internet buzzwords.

"Hey, are you surfing the Internet too?"

"I'll pour it!"

"sweat!"

It has to be said that these early pioneers who worked hard on the barren Chinese Internet still retained some of their previous Internet vocabulary habits.

Seeing Lu Heng laughing inexplicably, Xie Zhenyu and Li Xueling looked at each other in confusion.

Lu Heng waved his hand and put away his smile, "In the final analysis, Lao Xie's purpose is actually very simple. It is nothing more than to cash in the massive user resources that Kugou has collected and turn it into a means of profit, rather than simply looking for wind.

Investment and Financing."

Xie Zhenyu was stunned, then nodded crazily.

"Yes, yes, that's what it means. I have a lot of good cards in my hand, but I just can't play them out. I'm dying of panic."

Li Xueling held up his chin and said in agreement and admiration: "As expected of Lu Heng, he saw the essence right away."

Chen Ou blinked and said nothing, but his eyes showed a little more admiration for Lu Heng.

This man is really different from others!

Lu Heng explained with a smile: "It's not that I hit the nail on the head, but there are precedents. Whether it's Tencent QQ, Kingsoft's 360 anti-virus software, or even the Autohome I invest in, and the Youzi Technology I operate, all are free.

The purpose of software is to collect the number of users. When the number of users has been collected to a certain extent, the ultimate goal is to utilize these user resources and let them create benefits, otherwise why would we make these software. From this point of view, in fact, Lao Xie

Kugou has completed its original user accumulation, and now it has to broaden its profit model."

Xie Zhenyu nodded frequently. At this time, he was getting more and more excited.

Since Lu Heng has seen the essence of the matter, he must have corresponding means, otherwise Lu Heng would not have said so much.

In this way, Xie Zhenyu is looking forward to what Lu Heng will say next.

With both ears pricked up, like the most devout believer, he listened to Lu Heng's wise words.
Chapter completed!
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