Facing Zhao Jing's troubles, Lu Heng smiled knowingly.

He has already considered this problem and even has a mature way to deal with it.

Seeing Lu Hengyun's calm appearance, Zhao Jing's heart moved. Since Lu Heng proposed the Didi taxi project, he should consider these issues!

Sure enough, Lu Heng's next words gave him an enlightenment.

"In the early stage, as you said, it is a test of the overall strength of Hengcheng Group, and we must rely on ourselves to survive it."

"In the mid-term, relying solely on Hengcheng Group is no longer so realistic. The amount of funds required is too large, and Hengcheng Group's funding gap is also huge, so it is impossible to focus too much on this area. According to my idea, by

At this time, we have to rely on investors to make the transition!"

Zhao Jing frowned, "Are you going to raise funds?"

Lu Heng clapped his hands in fear, "Yes, we will raise funds! Presumably by then, competitors will gradually appear. If we want to maintain our advantage, we will have to spend money. And Hengcheng certainly cannot afford this money, no.

It’s not an affordable problem, it’s something unnecessary.”

"Would anyone want to come in?"

"There will definitely be one. I won't say much else. There is one company that will definitely enter the market first!"

"who?"

“Alipay, a subsidiary of Alibaba Group!”

Zhao Jing paused, and after thinking for a moment, he showed an expression of sudden realization.

"Yes, they want to cultivate people's mobile payment habits, so they separated Alipay from Taobao and established a separate payment company. Major shopping malls, hotels, restaurants and even Mr. Lu's Ele.me company are all

Their important partners. Once Didi Dache reaches scale, they will definitely be willing to cooperate."

Lu Heng nodded and continued: "Just like Ele.me, what we cultivate is users' dining habits. Our Didi Taxi cultivates people's travel habits. And Alipay also has their purpose, which is to cultivate users' payment habits.

Habit. Only when users get used to our products and the number increases, many subsequent profit-making operations can be carried out!”

Zhao Jing and Lu Heng looked at each other. They had passed the early and middle stages, and only the final harvest stage was left.

Lu Heng said solemnly: "Once the number of users increases, there will be a lot of room for profit-making options. For us, in fact, in the mid-term stage, we can already recover costs and even make a profit. Various large investments are pouring in.

, Hengcheng Group can recover the funds!”

"Subsequently, large-scale user travel data is a wealth in itself. Whether it is related companies or government groups, they will also be greedy for this big data."

Zhao Jing was curious, "How do you say this?"

Lu Heng frowned, this part was not easy to explain.

After thinking for a while, he said as best as he could: "In the same city, the destinations of passengers' travel are not consistent, but according to the overall data statistics, they can actually be divided. Therefore, after Didi Taxi Company organizes this data, it can

It can be clearly concluded which business districts are visited by people most often and where congestion is most likely to occur. Before cameras have been popularized to a certain extent, these data are useful for companies that want to open chain stores or for those who are striving to solve problems.

Governments dealing with urban traffic problems must be very willing to buy this data."

"Information consulting company?" Zhao Jing's eyes lit up and he blurted out.

"Almost!" Lu Heng collected his thoughts and said: "Whether it's Taobao or Baidu, they can actually collect user data through searches, thereby making the data valuable. Then our Didi Taxi can also have related functions.

It’s just that it’s not what users need, but what government enterprises need.”

Zhao Jing poured a glass of cold water, moistened his throat, and agreed with this view.

But it was only for a moment, and he doubted: "With our strength, we are still unable to collect, make statistics, and integrate big data, right?"

Lu Heng smiled slightly, "We can't do it, not even Didi Taxi can do it. But my other company has this capability."

"Forehead?"

Lu Heng did not show off, and quickly explained: "I have a company that makes music software. It has a technology called cloud computing. The cloud computing center has the ability in this area. When the time comes, the two parties will cooperate.

With the help of this tool, you can naturally achieve your goal. As for the cost, I am here, so I can consider it and pay it."

Zhao Jing didn't understand the name of cloud computing. He had never even heard of it.

But he didn't delve into it. Since Lu Heng said that cloud computing could have relevant effects, he didn't doubt it.

Instead, Zhao Jing expressed curiosity that Lu Heng owned a company that made music software.

"Dr. Lu, you are really making me more and more confused. Your business is all about music software. I admire you."

Lu Heng laughed dumbly, "It's just a small company that has just started. What's there to admire?"

Zhao Jing shook his head, "But the cloud computing center he controls does not seem to be owned by small companies. I had never heard of this name when I worked in a large foreign company. Maybe I am ignorant!"

"Skills have specializations, so we won't talk about this topic anymore and let's get back to the topic!"

Lu Heng ended this casual topic and talked about possible ways to make profit from Didi’s ride-hailing business in the future.

“In my opinion, once the scale grows, the market matures, and users’ travel habits are developed, this is the time to harvest the wool.”

Zhao Jing tried to say: "You mean that by that time, people will become more and more accustomed to Didi taxis. We can operate it in the middle, for example."

"Passenger fares have increased and drivers' commissions have decreased. After this back and forth, the remaining profits will be very considerable given the huge user base!"

Lu Heng said calmly, his words full of certainty.

He has experienced this kind of thing. Didi taxi fares were cheap at the beginning, but gradually became higher, and sometimes even higher than taxi fares.

He believes that this is definitely the operation behind Didi Company.

Similarly, he has heard complaints from Didi drivers more than once.

As subsidies become less and less, if the star rating is not high, the number of orders will also decrease.

Also, a lot of profits have been taken away by the platform, and they have made hard money and miscellaneous things. These things mean that after the market matures, the Didi Dache platform has begun to harvest the wool.

And these operations are all carried out bit by bit, and neither the user nor the driver noticed it at the beginning.

By the time they discovered it, Didi Dache had already made progress in terms of both profitability and market capitalization.

The so-called cultivating user habits means that you can make money after they get used to it.

Lu Heng thought about this very thoroughly, because many people have already proven this.

Zhao Jing's face also showed a happy smile. According to Lu Heng's explanation one by one, the future of Didi Taxi's project was basically sketched out.

He smacked his lips excitedly, "In addition to these, there should be many other ways to make profits. For example, raising the entry threshold for Didi drivers, deposits or deposits. Once the market matures, there will be many private car drivers who will do this specifically.

.If we set the threshold by paying a deposit, we can definitely harvest a huge amount of cash flow."

"Also, given the reality of the user scale, we can develop services such as private cars, agency driving, and ride-hailing. Especially the now popular agency driving, this area can attract relevant companies to join."

"Not only that"

For an excellent professional manager, managing the boss's company well is never their goal; making it bigger and stronger is the meaning of their existence.

Zhao Jing has always had this kind of talent, and his ability to draw inferences from one instance has long been demonstrated.

Therefore, almost as soon as Lu Heng had clearly drawn up the future blueprint of Didi Taxi, he began to fill it in.

And many things were brought to the point.

Lu Heng was very satisfied with Zhao Jing's performance, or in other words, what Zhao Jing thought of was exactly what Didi Taxi Company actually did.

As he was talking, Zhao Jing's expression became a little uncertain.

"What's wrong?"

Zhao Jing shook his head and said cautiously: "I thought of a problem, or this problem existed from the beginning. That is the issue of profit distribution with the taxi industry. You know, taxi companies have always been extremely powerful when it comes to travel.

, if we really enter this industry, we will probably encounter fierce backlash from them, right?"

Zhao Jing looked at Lu Heng worriedly, "Director Lu, do you have a way to solve this matter?"

=

ps: I recommend to friends the new book Then Smile, which is also a rebirth article. If you are interested, check it out.

"Rebirth Dream Blooms"
Chapter completed!