Chapter 1359 Analysis of the pros and cons
Although Xiao Jianguo's goal seems small, it is actually a protracted battle that is time-consuming and laborious.
Without several years of fierce competition, the domestic online food ordering market would not have come to a conclusion.
The menacing Baidu Waimai and the well-capitalized Meituan are not opponents that can be underestimated. If you want to win this war, you must not make mistakes in any step.
Therefore, for now, they have to keep this goal in mind and do it bit by bit.
Compared with Xiao Jianguo's goals, Shen Nan's goals are much more comfortable.
After a year, her goal was finally achieved!
He Group and Hengcheng Group have finalized a cooperative relationship, and it is a multi-faceted cross-cooperation. The scope is wide and the interests are huge enough for both parties to pay attention to it again and again.
The confirmation of the cooperative relationship also ensured that Shen Nan, who had just assumed the position of president of He Corporation, would completely secure this position.
That night, at the dinner to celebrate the cooperation.
Shen Nan is high-spirited and beautiful, enjoying compliments and compliments from senior executives in the company.
She had reason to take such a stance.
Compared to the tight situation when He Xin was in office, he only took office for a few days before he attracted a big backer like Hengcheng and signed a cooperation contract worth tens of millions.
As long as there are no mistakes in the follow-up and the time is extended, the relationship between the two parties will be maintained well.
Then the value that this contract can generate will be hundreds of millions, and it will even push the He Group to a higher level.
Of course, Shen Nan, who seemed to be successful and famous, was not lost. She still kept in mind the more important things she had to do next.
If this is not done well, then the cooperation with Hengcheng Group will be nothing more than a fragile agreement, and the other party can terminate the cooperation at any time.
And the most important thing is that the man's attitude towards himself will definitely change.
As they drank and drank, talking and laughing, Shen Nan's heart was as fast as ice, and her eyes were always wandering around the wine table.
If Heng becomes his endorsement, these senior executives will support him like a die-hard in a short time.
The situation where they expressed their dissatisfaction with He Xin before will never happen again.
Then what you have to do is to strike while the iron is hot and completely consolidate your position as quickly as possible
Late at night, the light snow that was still falling during the day has ended.
But the chill was a bit more severe.
In front of the warm closet, with a strong flame burning, Lu Heng slowly flipped through the documents that Ouyang Fang had just sent.
Although he was not personally present at the cooperation between Hengcheng and He, it did not mean that he did not attach importance to it.
Especially the most important things, he always kept them in mind.
"Qiao Mo personally participated in this negotiation, which shows that he attaches great importance to it!"
Lu Heng looked at the document and nodded.
Hengyuan Technology, which Qiao Mo is responsible for, has shown a good upward momentum in recent years. It has developed new technologies and expanded the scale of its factories. After meeting the group's internal needs, it has gradually penetrated into other 4S stores. In the automotive electronic accessories market, It can be considered that he has made a name for himself.
This is related to the group’s strong support for Hengyuan Technology, and also to Qiao Mo’s outstanding work ability.
This time Qiao Mo went to He's mainly to form a cooperative relationship between the two parties and make He's car repair shop one of Hengyuan's product sales channels.
Looking at it now, the goal has been achieved.
As for the benefits, both parties benefit equally, and no one will suffer.
Maybe He's side will suffer a little bit, after all, they had similar partners before.
If he switches to Hengcheng next, He will have to make clear relations with other partners.
Lu Heng took a sip of tea, dipped his fingers into some water droplets, wiped them dry on the blanket, and continued browsing the files.
In addition to Hengyuan Technology, other important industrial chains of Hengcheng Group also cooperate with He.
Such as used car department, marketing department.
Somehow at Xiaoshuidi Company, Li Huabing got wind of the situation, and specially invited the manager of the announcement department to come over, and also reached a moderate cooperation with Mr. He.
Let it contribute to Didi Dache’s next marketing campaign.
Of course, there are many benefits.
Just for the initial half-year publicity fund, Xiaoshuidi Company gave He several million.
In addition to these, there is another aspect of cooperation that is particularly important.
And this was something that Zhao Jing personally worked on and negotiated with all his strength.
"During the expansion of Hengcheng's 4S stores, He's Group provided technical support and talent reserves. Hengcheng dispatched relevant technical workers every year to conduct exchange activities with He. In addition, the cooperative relationship with the service station will also be deepened.
"
Lu Heng closed the document, put one hand on his chin, and squinted his eyes slightly in thought.
The stakes and interests involved were analyzed one by one by him.
In the early days of Hengcheng Group's expansion in Chongqing, He Group's service station provided assistance, mainly in the after-sales area.
This is something that can't be helped.
At the beginning, the group's talent training system was not perfect enough, and the after-sales department was an extremely important link in the establishment of 4S stores, especially new stores.
This point highlighted the problem of Guangyuan Volkswagen established by Su Lun.
In order to avoid the shortage of manpower, Hengcheng has related cooperation with He.
However, as Hengcheng expands across the country, especially after it spreads across major first-tier cities, the He Group can provide very little help.
In this process, Hengcheng also formed a system for after-sales talent training.
Not only does it have an internal training process, but it has also reached talent export cooperation with some vocational schools, which provide many talents every year.
The only shortcoming is that Hengcheng can train qualified newcomers, but experienced after-sales talents are not so easy to find.
And next, Hengcheng's expansion targets will be set in some second- and third-tier small cities, and the talent gap will increase in a short period of time.
Cooperative service stations will also be a problem.
A year ago, Lu Heng and Shen Nan had a conversation about this issue, and it was the other party who brought it up at the time.
Now, Shen Nan's plan is to cultivate He Group's branches bit by bit in second- and third-tier cities across the country, which can perfectly complement Hengcheng's expansion.
If both parties cooperate, it can achieve a win-win effect where one plus one is greater than two.
Hengcheng can solve the after-sales needs of customers during the expansion process.
He can also obtain a lot of user resources to help their new branch establish a foothold.
Of course, initially, it looks like a win-win situation for both parties.
But in the medium term, Hengcheng will suffer a slight loss and will lose part of the profits from after-sales.
But from the perspective of Lu Heng and Zhao Jing, what they are looking at is the longer-term future.
From the perspective of long-term benefits, this move can maximize the scale of Hengcheng, thereby completing the grab for the entire market share.
Moreover, Hengcheng can make up for its medium-term losses in other areas.
Looking at it this way, the advantages always outweigh the disadvantages!
Lu Heng frowned, and a question suddenly occurred to him.
Chapter completed!