Lu Heng shook his head lightly and said, "But there is still room for improvement here!"

Lu Heng looked at Zhao Jing and Zhao Gen, and said slowly in an unhurried tone: "We should not only focus on expanding the scale of channels, but ignore the management of individual channels. This situation is still possible

As a result, the tail cannot be lost and the scale has increased, but the sales capability of a single channel has not."

"For example, according to the data, on average, each channel dealer only sells eighteen new cars a month. What is the concept? You can't do one car a day! You know, the 4S stores in our country's districts and counties are not

It’s not a lot, but the market potential is huge. There are actually many people in third- and fourth-tier cities who can afford cars. This number can definitely be raised to a higher level!”

After hearing these words, everyone else was touched.

Among them, Zhao Gen is especially important!

Zhao Gen said cautiously: "How do I feel that this statement can be applied to our 4S store?"

Lu Heng nodded, and then explained: "It is indeed the same statement, but our chain 4S stores are directly managed. Moreover, there are also regional managers from the manufacturers to supervise, and business capabilities have been improving, so the problem of not being able to lose is not big.

It won't happen. But the channels are different. The regional managers of the manufacturers won't take care of it, and we can't manage it directly. If there are any problems, no one will react immediately."

Seeing that Lu Heng found the problem from just a few pieces of data, everyone present was impressed.

Zeng Xiong puffed up his chest and echoed: "That's true. I also thought about the issue mentioned by the chairman not long ago. We can't just focus on expanding the scale and ignore the business capabilities of a single channel."

"So I made a suggestion to the president last month. The channel department will train a group of people and send them out in different regions to collect and adopt channel issues. At the same time, we will also select employees with outstanding business capabilities from the channel dealers and assign them to

They are sent to the corresponding 4S store for training on a higher level of business capabilities."

Zhao Jing nodded, "It does happen, but there is no need to rush this matter. Take your time."

After Zeng Xiong from the channel department finished speaking, it was the turn of people from other departments to make the year-end report.

What achievements the company has achieved over the past year cannot be summarized by a simple profit figure.

Changes in the number of employees, the increase in stores, market share, the results achieved by other parts of the industrial chain, and the work of some auxiliary departments are all achievements achieved by a large group company in a whole year.

Lu Heng listened quietly and occasionally asked questions, but he was limited to asking questions.

This is a year-end summary meeting. It is mainly about reports, rather than daily work meetings. It is more about understanding the development of the group over the past year through various data, so that everyone can have an idea.

If a problem is discovered, it will not be discussed or solved at today's meeting.

Otherwise, with so many departments, it would not be enough to come one by one and spend three days and three nights.

The channel department's year-end report is an exception. Lu Heng pointed out the problems and found solutions.

But this is based on the fact that Zeng Xiong has already had a case against him.

Even if problems in other departments are identified, they can only wait until the beginning of the new year before organizing relevant personnel to discuss, formulate plans, and solve them one by one.

It was in this methodical reporting meeting that Lu Heng gained a more detailed and comprehensive understanding of the company's overall situation.

As a non-listed company, various information of Hengcheng Group is not disclosed to the public.

For example, when he attended CCTV's Economic Figure of the Year Award Ceremony, even with CCTV's capabilities, it could only collect relevant car sales data, and it was not that accurate.

CCTV was able to obtain data from major automobile manufacturers on how many cars Hengcheng had sold in total, but they could not figure out how many of these cars were sold by Hengcheng Group itself and how many were sold through channels.

Sold commercially.

Calculated using the most conventional algorithm, Hengcheng has less than 300 stores and has sold at most 200,000 to 300,000 vehicles. Who would have thought that Hengcheng’s chain 4S stores have extremely outstanding business capabilities, and every data is in

Above regular 4S stores.

The simple calculation they gave of annual operating income from car sales exceeding 20 billion was based on their own judgment, but ignored Hengcheng's high level of business.

Naturally, to the public, this extremely amazing 20 billion seems unreliable.

In fact, Hengcheng Group’s annual operating income is far higher than 20 billion!

As early as 2009, Hengcheng's annual operating income had exceeded 10 billion, approaching 20 billion.

Last year was another year in which Hengcheng’s strategic division plan achieved results and its branding strategy was fully implemented.

This operating income has already doubled several times.

In terms of specific figures, Hengcheng’s annual operating income has reached more than 80 billion!

This is a terrible number!

The distance from breaking through 100 billion is only a stone's throw away. Even among China's top 500 companies, it is still impressive.

Some people may wonder how a mere retail group can achieve such huge revenue figures.

But if you relate it to a car, you won't be surprised.

A cheap car can cost tens of thousands of yuan, while a more expensive one can easily cost over a million!

Some retail groups, such as those that specialize in Mercedes-Benz and BMW, can have tens of billions of revenue even if they only sell two to three million units a year. Of course, such groups are already at the forefront of the automotive retail field.

As a leading company in this industry, in order to seize the market share of 4S stores, Hengcheng Group acts as an agent for some mid-range brands such as Hyundai, Volkswagen, and Toyota.

There are also agents for high-end brands, but there are not many 4S stores opened, and the revenue contribution is not large.

In addition, in terms of domestic brands, Hengcheng Group has almost all the agency qualifications.

Such as Chery, Great Wall, BYD, Geely, Lifan, etc.

Therefore, on average, the average operating income generated by each car sold by Hengcheng fluctuates between 100,000 and 200,000.

Last year, Hengcheng Group sold a total of 400,000 vehicles through its chain of 4S stores, with operating income reaching 60 to 70 billion.

The so-called 80 billion operating income also includes auto parts, electronic products, decoration, financial additional businesses, insurance business and used car fields.

So, put it this way, the operating income of more than 80 billion is reasonable.

If any outsiders learned about this situation, their jaws would probably drop to the floor.

More than 80 billion!

How rich is Hengcheng!

But if he really thinks so, he is wrong.

Operating income is one term, but net profit is another term!

A car can be sold for one million, and the operating income is one million, but it may be sold at a loss. Doesn't that mean that it has not made a penny of pure profit?

Of course, in Hengcheng Group, there are indeed new cars sold at a loss!

But there are very few such examples, and 99.9% of them are profitable.

Otherwise Lu Heng wouldn't be able to support so many people.

Regarding the specific net profit figure, Tian Xiaobing, who is in charge of finance, did not say it at the report meeting, but in private, Lu Heng must have known it clearly.

Twenty-five billion!

Simple and clear.

This is Hengcheng’s net profit after deducting taxes.

If we want to calculate the money reaching Lu Heng, we have to subtract daily consumption, employee wages, investment funds, R&D funds, etc.

Basically, the money that came into Lu Heng's hands was only a few hundred million in the end.

"Eighty billion annual operating income, hundreds of millions in profit?"

Lu Heng couldn't help but smile bitterly. He knew very well that this was an extremely normal thing.

Hengcheng's various big moves last year cost a lot of money.

Just Didi Taxi has invested 500 million!

Shenzhen Hengyuan's research and development of electronic products has brought a lot of profits, but the research and development funds are still in the tens of millions.

In addition to these, Hengcheng has expanded crazily, and chain 4S stores have been established in major first-tier cities with high standards.

Based on an investment of 5 million to 20 million, the more than 100 4S stores opened last year would have cost more than 1 billion.

Lu Heng sighed, "The development process is ultimately short of money. That means we are engaged in industry, and it is also the retail industry that collects funds the fastest. Otherwise, if we change to another company, we will probably owe dozens of dollars to the bank."
Chapter completed!