During his two-day stay in Beijing, in addition to matters related to Xiaomi, Lu Heng also listened to Genesis’ internal work reports.

Under the leadership of Qin Xinkun, Genesis has experienced steady growth this year.

It can’t be said to have made rapid progress, but the gains are not small.

For a company that focuses on investment, the specific gains are naturally analyzed based on the number of companies invested and participation in financing rounds.

Among them, some of the most promising investments are Zhubajie.com in Chongqing, AutoNavi, Vipshop and the overseas Uber company.

As for the Autohome invested by Lu Heng, it is mainly based on Hengcheng Group and is not included in Genesis' performance.

For those four major projects, some of which Lu Heng participated in or even personally led were completed by Qin Xinkun independently or fought for by subordinate branches.

As far as these four major projects are concerned, Lu Heng is quite satisfied.

As far as he knew, none of these companies would be valued at tens of billions in the future, and some of them were listed companies.

For ordinary people, becoming a shareholder of a listed company is already a matter of success and fame.

It is already unimaginable for people like Lu Heng to hold a large number of shares in future listed companies.

Many times, an investor's status in the industry is judged based on how many of the companies he invests in can successfully go public.

Lu Heng knows very well that whether it is Vipshop, Happy Times, Jumei Youpin, Autohome, etc., they are all successfully listed companies.

Even though companies such as Ele.me, Didi Taxi, and Amap were not listed in his memory, their size is by no means inferior to that of ordinary listed companies.

What's more, Lu Heng also controls a hidden giant traditional industry like Hengcheng Group.

For now, if Hengcheng Group goes public, its market value will definitely expand to an unimaginable level, at least comparable to that of some well-known automobile companies.

Of course, Lu Heng did not think too much about these future events.

He cares more about focusing on the present.

For example, after the Xiaomi mobile phone was released, another piece of good news reached his ears.

"Director Lu, our advertisement is a hit!"

Listening to Chen Ou's enthusiastic call announcing the good news, Lu Heng encouraged him a few words and browsed the Internet.

As Chen Ou said, Jumei Youpin has been preparing for several months, and the promotional announcement launched in August became a hit on the entire Internet once it was released.

This level of popularity even exceeded Lu Heng's imagination.

Almost as soon as I open the browser, Jumei Youpin's advertisements are placed on all major portal websites, and various jokes are circulated in Tieba forums.

"You only smelled my perfume, but didn't see my sweat. I am Chen Ou, and I speak for myself!"

In this advertising video, scenes such as examination admission, workplace struggle, love confession, etc. are flashed, interspersed with inspirational advertising slogans such as "Dreams are destined to be lonely journeys, and doubts and ridicules are inevitable along the way."

Telling the story of struggle in the name of dreams not only tells the difficulties faced by young people today, but also shows their ideals and aspirations, which resonates with many people.

It has only been brewing for less than half a month, and all kinds of jokes are freshly released.

Using Chen Outi as a template, it has been extended to include a college version, a lovers version, a food version, a bitter coder version, and even a weight-loss version that is full of ridicule, an otaku version, etc. Some celebrities have even participated in this advertisement.

Marketing and publicity are in full swing.

Lu Heng browsed a few jokes and stopped paying attention.

After all, he has experienced this kind of situation before, and he is not that curious, nor does he have the kind to appreciate the grand online carnival that he has created.

For him, he will not be ashamed of this kind of "plagiarism" method, but he will never be complacent about it.

After all, it is just the work of others.

There were some other remarks that made him smile knowingly after reading them.

"Although Chen Ou is very handsome, the second-generation rich man holding flowers who was slapped in the face seems to be played by Lu Heng!"

"Wow, husband, where is my husband?"

"In the middle of the video, watch it for yourself. The rich second generation is holding flowers and waiting for the goddess on a rainy day. On the contrary, I started to doubt Lu Heng's relationship with this beauty company. Could it be that he invested in Jumei Youpin?"

"People upstairs, do you still have to be suspicious? Lu Heng is so rich, investing in a small company like this is just a waste of money."

"Jumei Youpin is not a small company. We have been slow to receive orders recently and are about to run out of stock. Well, according to a friend of mine who works at Jumei Company."

"Probably every keyboard warrior has an internal friend in the news protagonist's company! Again, it will be a friend of a friend."

"Let's discuss, who is more beautiful, Zhao Yihuan, or Lu Heng's girlfriend Lin Su? And whether he is a guest in this commercial, or in the image of courtship, does God Lin know?"

"The last few investment tycoons who rejected Chen Ou seem to be real tycoons! That must be Lei Jun! I paid attention to the Xiaomi mobile phone launch conference two days ago, and Lei Jun is exactly the same as the big guy in the advertisement."

Before returning to Chongqing, Lu Heng made a special call to Chen Ou.

The idea of ​​making a phone call was triggered by seeing those comments about "friends breaking the news".

"Chen Ou, this advertisement has become popular. What direct impact does it have on you?"

"The impact has been huge. For me alone, the number of Weibo followers increased by more than one million in just half a month."

Lu Heng nodded secretly. The number of Chen Ou's fans has increased, which is in line with Chen Ou's corporate star-building strategic plan.

Judging from the revenue from this advertisement, it is quite gratifying.

"What about the company?"

On the other end of the phone, Chen Ou enumerated the numbers with great interest: "The impact on the company is beyond our imagination. The company index has soared to 40,000 to 50,000, and the number of independent IP visits has increased from one million to two times to three times."

The number of visits is nearly 5 million per day, and there are more than 300,000 orders per day. Conservative calculations, assuming that the unit price of each order is 100 yuan, Jumei Youpin earns at least 30 million in sales every day

Um. This is the most conservative algorithm! You must know that many cosmetic orders start from hundreds to thousands!"

"And this rising trend is still going on uninterrupted, with no downward trend. I asked professionals to analyze it. Once a large number of celebrities start playing this advertising joke, the rising trend may double!"

"Director Lu, your advertising plan costs several million, but the value it brings exceeds hundreds of millions!"

The tone of exclamation contained deep gratitude to Lu Heng, and even a hint of admiration in it.

Chen Ou couldn't help but make such a gesture and sigh like this.

The entire Jumei company is really shocked by the drastic changes brought about by this advertising plan!

Although a lot of publicity has been done in the past, it has never had such an effect. It can even be said that the impact of this kind of marketing is extremely rare in the entire history of the domestic Internet!

The most intuitive manifestation is that the entire company is busy at all levels, working non-stop and working overtime day and night every day.

There are really too many customer visits, including inquiries and orders. The number of orders every day is soaring like crazy.

It can be said that the number of orders in this half-month has exceeded the usual two or three months, and is even trending upward.

And this is just an advertising plan that Lu Heng casually proposed at a regular quarterly meeting.

When this news spread throughout the company unknowingly, almost everyone from top to bottom began to marvel at Lu Heng, and many people even began to admire him.

Chen Ou is also one of them. He is the person who has been most influenced by Lu Heng in Jumei Youpin Company. The more he gets to know him, the more he admires him. Until this time, he is completely convinced by Lu Heng.

However, while Chen Ou was excited and shocked, Lu Heng poured cold water on him.

"The impact is great and very good, but the crisis is also hidden in it. Chen Ou, you should pay attention to it."
Chapter completed!