The status of manufacturers and dealers has always been unequal.

Manufacturers have pricing power and have many sales channels, so dealers are often in a weak position.

But this situation is not irreversible.

Once a dealer becomes bigger and stronger to a certain extent, it can improve its status in the hearts of manufacturers, and even reverse the relationship between host and guest, causing some small manufacturers to start to grovel.

Hengcheng Group is taking such a path.

In the early days of development, there were few stores and small channels. If you wanted to pursue agency rights for popular brands, you had to go to your doorstep.

However, with the development of science in the past few years, and the support of Lu Heng’s huge financial resources, the scale has reached a formidable level.

Relatively weak car brands such as Lifan and JAC must provide sufficiently favorable conditions if they want to cooperate with Hengcheng.

Even larger automobile manufacturers do not dare to take advantage of Hengcheng Group as easily as they did in the past.

This can be seen from the meeting between Zhang Guyou of GAC and Lu Heng last year.

Although they are not groveling, they are already cooperating with an attitude of equal dialogue.

Even from the perspective of the leadership of Guangzhou Automobile Group, if there is an opportunity, they would like to take Hengcheng Group, which has many channels and strong business capabilities, into their own hands.

If the Hengcheng Group is really in control, with its strong car sales capabilities, it has every opportunity to bring its various cars to the market and gain more market share.

It's just that in the eyes of those scheming businessmen, people of Lu Heng's age really can't figure it out.

It stands to reason that young people don't have the patience to concentrate on starting a business. They often think about financing, going public, and getting real money after making some achievements.

But Lu Heng just didn't follow common sense and persisted for four or five years without accepting any investment.

Call him stupid?

That's impossible. How could a fool turn a small sales company into a large group company integrating R&D, production and sales? Especially in the main car sales area, they are trying their best to develop offline stores.

, combined with the advantages of the Internet, the prototype of the brand will be formed.

In addition, Lu Heng is also actively expanding his business scope, and has even extended his hands to Internet cars.

Now everyone knows that if anything is connected to the Internet, there is a chance to make a lot of money.

Even the older generation of state-owned enterprise leaders who are still clinging to the past understand this very well.

This is one of the reasons why people like Zhang Guyou began to express enthusiasm for Hengcheng Group.

It is obvious that Hengcheng Group has the ability to blaze a trail in the field of Internet cars.

Whether it is the connection with Autohome or the good development of Youzi Technology, even Didi Taxi, which is currently controversial, is very likely to stand out.

From this point of view, Lu Heng is a very smart person with a deep understanding of things.

Therefore, in the automotive field, there are many who are optimistic about Lu Heng and Hengcheng Group.

When Hengcheng Group revealed its financing intentions for the first time, the most powerful car companies received the news almost immediately and responded.

The most detailed corporate review, the most professional market value assessment, the psychological assessment of Hengcheng's management team, etc., as long as it is an investigation that can play a role in this investment, we have already launched a response.

After a period of time, even the state-owned car companies with slow work efficiency put investment quotations on the table of Lu Heng, chairman of Hengcheng Group.

After Lu Heng read the quotations again, he smiled lightly and threw them to Zhao Jing and other managers.

Ignoring the shock of those people, Lu Heng looked elsewhere.

Hengcheng Group's financing this time will be a tug-of-war, and it won't be decided in a day or two. He is more concerned about another thing now.

.......

On March 23, 2012, the chill of early spring was still there, and Chinese concept stocks were still immersed in a sluggish atmosphere and were not favored by American investors.

Under the leadership of Shen Ya, Vipshop has finally reached the stage of listing after painstaking preparations.

However, compared to the joy of the upcoming listing, the entire Vipshop team seems uneasy.

As the first of the e-commerce companies invested by Lu Heng to be listed, Lu Heng Investment paid great attention to it. At the invitation of Shen Ya, he personally went to the New York Stock Exchange in the United States to participate in the listing bell ringing ceremony.

In a conference room of the listed exchange that was full of busy atmosphere, Shen Ya, Hong Xiaobo, Adrian, Lu Heng and others were talking quietly.

There was a heavy look on everyone's face.

The originally planned issuance price was US$10.50 per share, but in the face of the depressed stock market atmosphere and a large number of negative investors, they had no choice but to lower the issuance price.

But even so, few people think things will go smoothly.

Beijing time, 10:30 p.m., United States time, 10:30 a.m., amidst all the anxiety and hesitation, facing the rising morning sun, Vipshop was listed on the Stock Exchange on the south corner of Wall Street in New York, and the stock price started Flow into the market and anyone can make a purchase.

After adjustments by Shen Ya's entire team, the issue price was reduced to US$6.5 per share, a full US$4 lower than expected.

According to the expectations of Shen Ya and others, 11 million ads (American depositary shares) were released, and at an issue price of 6.5, it was expected to recover at least 72 million US dollars.

If it is higher than this number, it means that the listing is successful. If it can reach more than 100 million US dollars, it can be regarded as very successful.

Of course, there are dreams, but in today's stock market environment, few people have high expectations.

After the bell-ringing ceremony, Lu Heng, Shen Ya and others took a group photo at the gate of the New York Stock Exchange and accepted interviews with some domestic and foreign media.

The focus of the interview is of course Shen Ya.

However, as a shareholder of Vipshop, young Lu Heng has also received some attention.

Especially the big media from China, their eyes lit up when they saw Lu Heng.

"Mr. Lu Heng, in the list of shareholders disclosed in Vipshop's listing, you have become the fourth largest shareholder with a share of 12.5%. We have almost never heard of this news before. .So what prompted you to invest in Vipshop? As far as I know, you also invested in an e-commerce company with a similar positioning called Jumei Youpin. Do you plan to invest in e-commerce... ..."

"Sorry, which media are you from?" Lu Heng interrupted with a smile.

The reporter was stunned for a moment. Before he could speak, the colleague next to him had already handed the microphone to Lu Heng's mouth.

"Hello, Mr. Lu, I am Cui Yuanlin from China Economic Weekly. Can you tell me your views on Vipshop's listing? Judging from the current situation, Vipshop's listing this time is likely to fail to achieve the expected goals. This Is it because Vipshop lacks strength and is not favored by investors? Or is it because the entrepreneurial team insisted on going its own way and went public at this inappropriate time, which resulted in its failure?"

Lu Heng took a serious look at Cui Yuanlin, and said with a smile: "It has only been listed for less than three hours, how can we fail? As for my opinion, it is very simple. As an investor, trusting the entrepreneurial team is what I should do. , otherwise why would I invest in them in the first place.”

"Hello, Mr. Lu, I am a reporter from China Business News. According to the latest news, Vipshop's stock price has plummeted to four dollars per share..."

"Sorry, I have something else to do. If you want to interview, I suggest you go to President Shen or Hong Xiaobo. My identity today is just an investor."

Chen Xianzhi pushed everyone away, and Lu Heng strode away, leaving behind a group of media people who looked at each other in bewilderment.

"Vipshop has gone public and has become a permanent fixture. Lu Heng, a young man with countless halos around his head, still stumbled in an investment field that he is not good at!"

"Well, the market environment is like this, so I can't really blame him."

"He doesn't want to say anything more. Does that mean he has nothing to say to Shen Ya's team and expresses his dissatisfaction?"

"Report it truthfully! We are not a third-rate tabloid. There is no need to speculate or misinterpret his thoughts."

"Actually, it's pretty good. The company he invested in has been able to go public. From another perspective, he has succeeded."

.......

Ignoring the thoughts of these media people, after Lu Heng left, he returned to the hotel where he was staying, escorted by Chen Xianzhi and Chu Yi.

Then half an hour later, I saw a gloomy-looking Shen Ya, and a sarcastic and slightly angry Jerry.

Lu Heng patted Shen Ya on the shoulder, "Let's have lunch first!"

Shen Ya glanced at him and nodded.

Behind him, Jerry shook off Adrian and strode up.
Chapter completed!