Lu Heng and Lu Youcheng were sitting at the dining table, and Chen Rong brought a bowl of porridge over.

“Let’s have some midnight snack first”

Lu Youcheng took it, took a bite, and then looked up at Lu Heng, "Lu Heng, you said that we are doing well as an agent for a clothing brand. It seems that there is no need to act as an agent for a brand."

Lu Heng replied: "I just had this idea, but after thinking about it carefully, I think it is indeed feasible. Now we operate a wide variety of brands and buy all kinds of goods. Although customers are highly selective and our profits are high, the risks are

Not in the future, with the rapid development of the economy, customers' choices will become more and more diversified, but they will gradually develop the habit of liking a single brand. This is also the reason why some specialty stores are beginning to emerge. Because the Chinese people's

Brand awareness has gradually strengthened, and it is no longer the past era where you could wear whatever you wanted."

After listening to Lu Heng's words, Lu Youcheng also thought of his own experiences over the years.

In their day, it was good to have a pair of trousers, no matter whether they had pudding or were given by others. Often when they could no longer wear them, they would give them to their younger brothers. A pair of trousers would often be worn by many people.

This custom still exists today, but only in remote mountain villages.

When the economy developed rapidly in the 1990s, people's material standards gradually improved. As China joined the WTO at the beginning of the century, various new foreign trends came in, and people's nature of loving beauty was completely liberated.

At this time, people have no shortage of beautiful clothes to wear, and shopping has become a hobby for many women. They choose their own pieces from all kinds of colorful clothes.

But now, it seems that the general public's choices have changed again.

A small number of people begin to choose a single brand they like and become loyal fans of that brand, and are not interested in other clothes.

Brand stores and specialty stores began to spring up like mushrooms after a rain.

From Lu Youcheng's own daily observation, he can see that several sports brand stores have appeared on South Street within a year, such as 361 Degrees, Nike, Adidas, Li Ning, etc., and the business is very good.

These are just sports brands, there are also many other brand stores.

While eating walnut meat, Lu Youcheng said: "Then do you have any good ideas? What brands do you represent? I often purchase goods in Tiannan District, and I have heard from those people that some brands are not so easy to sell.

"

Lu Heng frowned and pinched his fingers together. He was also thinking about this issue.

Chen Rong sat down and saw that both father and son were thinking about this problem. He hesitated and said: "How about we represent Yichun? I think these clothes are selling well in the city. There are usually many people wearing them, and from my son

In terms of brand strength, it can be considered a well-known brand.”

After hearing what Chen Rong said, Lu Youcheng also nodded. He also thought Yichun was good.

In the city, he saw no less than seven or eight Yichun specialty stores. However, Yichun has not yet settled in Cangshou.

As for Yichun's main style, Lu Youcheng also understands that it is youthful, casual, and fashionable, and is more popular with young men and women. And young men and women are the main buyers in the clothing market. If you represent Yichun, you will definitely make money, no matter what.

, and you won’t lose money.

To be honest, Lu Heng was also attracted by the Chinese brand Yichun. Its development is indeed booming. No matter where you go, even in a small town, you are likely to encounter its exclusive store.

The price is cheap, you can buy a piece of clothing or pants for one or two hundred yuan. The expensive ones are only five or six hundred, which is very suitable for ordinary people to buy.

However, when the corner of his eye glanced at the movie being played on the Central Movie Channel on the LCD TV, he involuntarily gave up the idea.

Chen Rong looked at her silent son in confusion, and glanced at the TV. There was a movie playing on it, which seemed to be called Hedong Lion Roar. The heroine was not so beautiful.

"What's wrong, son?"

Lu Heng shook his head, "It's okay, but I think it's better not to represent Yichun and change the brand."

The time is now 2007, when Hong Kong artist Cecilia Cheung was at the height of her popularity, but her endorsements and advertisements were weak.

The pure endorsement style also invites young celebrities. In the past few years, the spokespersons were all handsome men and beauties, such as Lu Yi, Fan Bingbing, and Louis Koo.

From 2004 to 2007, the spokesperson hired for three years was Cecilia Cheung, who was famous for her innocence and beauty. A huge billboard of the character was hung outside the Yichun store, attracting young men and women to come in and buy.

In the minds of many people, Yichun's three years are inextricably linked to the woman on the outer wall.

Some people may think that Yichun made the right move, but Lu Heng could only shake his head.

At the beginning of 2008, the sudden outbreak of the pornographic photo scandal completely destroyed this woman with a bright future.

Affected by this incident, Yichun's sales had a short winter in 2008. Although it has developed extremely well in later generations, the impact of this incident cannot be ignored.

Next, Yichun was supposed to seize the opportunity of the 2008 Beijing Olympics and the rapid development of the country. However, it did not hire any spokesperson for a whole year.

Cecilia Cheung’s influence at that time can be seen as profound

Perhaps only having the top ten representatives of China's most popular Happy Girls can slightly restore some of the decline.

Lu Heng was not belittling Yichun, but Yichun's subsequent development was not suitable for his parents.

When you have just become an agent for a brand, what you need is not optimism about the future, but making profits in the early stages and supporting you through the most difficult period of time.

If the parents really acted as an agent, perhaps the initial blow would be enough to cause the clothing store, which was full of parents' efforts, to close down, and it would not be able to survive the day when its glory comes.

Lu Youcheng asked in confusion: "Why do you want to change? I think Yichun is pretty good, and the agency threshold is not high, right?"

Lu Heng smiled bitterly. He couldn't predict the explanation, but he still persisted and said: "I thought about it, the competition for this kind of brand with low agency threshold and very good sales must be fierce. Instead of competing with those people,

How about we choose another brand with a slightly higher threshold, where we can still make money and have less trouble."

"Hey, what my son said makes sense. With so many brands, who can be an agent?" Chen Rong said helpfully.

Lu Youcheng now pays more attention to his son's opinions. Seeing Lu Heng's insistence, he no longer insists.

"Then which brand do you think is better?" Lu Youcheng asked.

Lu Heng thought for a while and gave his answer.

"Agent ck, whose full name is calvinklein, pursues pure, simple and fashionable clothing, which will be the mainstream now and in the future."

ps: Did you see the third update in the title? Hurry up and subscribe to me. If not, I have reason to suspect that you are gay. To be continued.
Chapter completed!