Chapter 287 Full of Controversy!(1/2)
A week later, when the nike advertisements shot by Ye Su and several girls appeared on major TV stations in prime time, there was no doubt that it immediately caused an uproar.
As a sports brand, nike is therefore, almost all advertisements cannot be separated from sports. This is not a constraint, but more like a point that can be used perfectly.
However, it is precisely because of this that there are fewer and fewer advertising ideas in sports, and selecting materials often becomes very difficult.
If it is a general advertisement, it would be fine. The key is that Nike does not want to shoot a very simple and in-depth advertisement. Under such a strong pursuit, it has emerged in the current situation. It directly ignores the company's advertising creativity department and casts a wide net outside to find good advertising ideas.
Nike's 100 million advertisements have also become a big topic in this industry. Many advertising companies hope to get this order.
But unfortunately, the result of casting a wide net did not have any good results. In the end, Nike even invited SST Entertainment Brokerage Company, which is not an advertising company.
However, to their surprise, SST Entertainment brokerage quickly came up with a good advertising proposal.
After seeing such an advertising idea at the relevant department of Nike, he immediately agreed.
If you don’t agree with such an advertisement, then there are no advertisements to agree to!
This is almost a lot of people’s thoughts.
After deciding on this advertisement, SST Entertainment Agency quickly took out the rough cut of the advertisement. Just like the advertising creativity, they were very satisfied with the rough cut.
After rough cutting, the finished product of the advertisement soon came to Nike's hands.
This advertisement soon appeared on major TV stations through nike.
Many people who watch TV series during prime time immediately saw this advertisement while waiting for the TV series and all exclaimed.
In reality, there are many things that most people cannot complete.
One of them is to realize your dreams.
The word "dream" often appears in the mouths of some people. Sometimes, dreams become an excuse to escape reality, sometimes, dreams also become the fundamental driving force for hard work, and more often, most people dare not realize their dreams, because those things are too far away from reality.
Realizing your dreams or something... Just stay in your imagination!
The so-called "dream", just think about it.
This is also the attitude of many people, but such a negative attitude is not a mistake, because reality is sometimes very cruel. In this world, if you don’t have a comfortable condition and even live a difficult life, you still have to say that you have to pursue your dreams. Isn’t that really a daydream?
Another very important problem is that in terms of talent, a person who does not have a little painting skills and talent wants to become a cartoonist, or a person who does not have musical talent and incomplete tone, and wants to become a singer, I am afraid that no matter how hard he tries, he will not be able to succeed. This aspect is also a desperate aspect.
Therefore, when faced with the dreams they pursue, most people mostly use their escape mentality and no longer think about it.
Just like the students in this advertisement, they read out the words repeatedly
"Today we should also listen carefully to the advice given by others!"
"Don't be careless, and don't be ignorant!"
"Don't walk out, the road has been arranged."
"It's meaningless to be happy."
"Look out the way you will take in the future!"
"You must have self-knowledge!"
"You must have self-knowledge!"
In life, most people complete their lives under such urging words, obey the arrangements of their elders, do not be careless or ignorant, and never walk out of those arranged roads. Pure happiness is meaningless. To find the future path, you must have self-knowledge. Many things cannot be done, and you must give priority to those that can be done.
This down-to-earth lifestyle has nothing wrong with it, on the contrary, it is the path most choose.
However, the pictures shown in this advertisement are completely opposite to the sound, which is exactly a great irony.
They dare to choose what they want to choose.
Whatever your dream is, you will pursue.
For the sake of dreams, give up your studies and pursue a broader world.
Happiness is the greatest meaning.
It doesn’t matter what the future path will be, and it doesn’t matter what self-knowledge or something. It’s enough to firmly believe that you can reach the end.
Many people recognize this band, one of the top eight bands in the S series Band Contest National Competition, hht band
Lead singer Ye Su.
Guitarist Wei Hirazawa.
Beth Akiyama Mio.
Keyboard player piano playing.
Drummer Takai Nakaru.
Just like an inspirational promotional video, they completely ignored the advertisement, the repeated narration sounds, unswervingly walking the path they wanted to take.
From clubs, to livehou colors, to S-type Tokyo competition areas, to national competitions.
Standing at the Tokyo Dome Venue with more than 50,000 people, there was no stage fright and showing his music to everyone across the country, and even some people watching the Japanese competition area overseas.
If it weren't for the competition system, this band could definitely go further, including the semi-finals, the finals, and even emerge from the finals, enter the world competition, and then show their unparalleled musical talent on the world stage and conquer more and more people.
It is a pity to lose, and it is full of helplessness, but as a band member who was not yet an adult, who had just entered the first year of high school before, it was already amazing to be able to reach the quarterfinals and become the top ten Japanese bands. Standing on such a stage, which aroused so many people's cheers, no one would associate these things with failure, at most it was just a pity.
There is no way to go about the competition system problem after all...
When the advertisement ended for more than a minute, the text that finally appeared on the screen immediately made people feel excited.
"Overbial ability!"
"just_do_it!" (If you want to do it)
"You start with Nike too!"
Everyone who has read this advertisement can't help but sigh: "What a good advertisement!"
"This advertisement is really good."
Of course, some people do not agree with this advertisement.
Because each talent is limited after all, the aspect you want to pursue may not have any talent, and it will waste more time in vain.
For example, this advertisement makes people pursue their dreams, and the final result may be very miserable.
In life, every choice is very important. Like in advertisements, you rashly give up your studies and pursue music. What if you can’t succeed or even hold a concert in a livehou sex?
Some older people felt that it was very inappropriate after seeing this advertisement!
Too unstable!
"This movie is a bit of a mess!"
"What's wrong with this ad by nike!"
"It turned out like this!"
These people even began to complain about this advertisement, believing that this advertisement was suspected of inciting people to go to evil paths.
This situation was actually expected by Ye Su and even the Nike department.
Compared to inspiration, this advertisement is more like a kind of irony, which inspires people through irony. This is completely different from many of the previous Nike advertisements, and it is natural to cause controversy.
I satirized all the current social situation in Japan. If no one was furious and denounced this advertisement, that would be the most surprising!
There are people who support and people who oppose, so controversy is inevitable.
There are topics when there is controversy. For a time, discussions about this advertisement appeared on Twitter and various forums.
Some people think that this kind of advertising performs well and has no problems.
Some people also believe that this kind of advertisement is simply a kind of poisonous chicken soup, which is too ideal and has the taste of bewitching children, so that they can pursue their dreams or something. However, self-knowledge is very important!
Some people think that when people live in this world, time is short. If they do not find the meaning of living in this world, then what is the meaning? When did pursuing the dreams they want to pursue become wrong?
Some people also believe that there is nothing wrong with pursuing your dreams, but you also need to be self-aware. Without this talent, you cannot pursue your own randomly and make your future messy. This is simply an irresponsibility to yourself!
Some people think that as long as you don’t regret it, you can do something that you won’t regret, that is to be responsible for yourself. Moreover, if you don’t work hard and don’t work hard, who knows that you can’t do it? Talent? Self-knowledge, what are these?
Some people also believe that this is ultimately an excuse to escape reality and evade responsibility, and pursue dreams, not everyone has such qualifications. It is certainly possible to pursue dreams, but people live in this world, after all, there are too many restrictions on responsibility. It is not something that can be solved by pursuing dreams!
Such a controversial advertisement even appeared on a TV program. For this advertisement, the TV program interviewed passers-by to express their opinions.
A student wearing glasses thought about it and answered the interviewer's topic and said, "I personally think that this kind of advertising is not very good, because I think that doing what you can is the most important thing. Goethe learned to draw in his early years and found that the painting he had worked hard for many years was not as good as a painting for others, so he abandoned painting and followed the article. The great businessman Pier Cardin originally wanted to be a dancer, but later he found that his tailor talent was better, so he changed his career. Now Pier Cardin is a well-known popular clothing brand. There is a saying that what suits you is the best. You have to do things you are not good at... In fact, it is also possible, but you must have money and leisure to be willful. But this reality is often not allowed to be so willful."
An office worker woman wearing O-sume replied: "This Nike advertisement is very good, it is really well combined with brand values..."
A middle-aged man said, "How do you say this advertisement? On the one hand, elementary school students are reading aloud, and on the other hand, some people are transcending themselves. Is this a satirizing of the so-called education? If this is the case, I think it is still a bit inappropriate."
A young man studying abroad in China said: "There is some repetitive brainwashing in reading, and some life experience given by the old man. However, nike is justdoit! This advertisement is really great!"
A dead house said: "People really need to know themselves... If you really can't do some things, don't waste time dreaming."
It can be said that some people agree with this advertisement and some refute this advertisement, and this situation is almost mixed.
However, there is no doubt that because of the effect of this advertisement, Ye Su and his band are becoming more and more famous and have become the focus of many people's attention.
Thanks to this, the single "Sakura Sakura Want to See You" of hht continued to top the credibility list, pressing OOR's new album under his body, and it was very popular for a while.
The value of several girls, including Ye Su, has increased by more than ten times.
When Ye Su's novel was discussed continuously because of this controversial advertisement, he finally started to be sold publicly.
To be continued...