Chapter 1173 Promotions
I bought ice soda and ice cream and brought a whole box. The female store manager was weak and the staff of the 7-eleven convenience store specially delivered it to her.
The brand was founded in the United States, and has been developing in Japan and Baodao for a long time. The number is more than the SoS convenience stores in those two places. It is currently expanding to Xiangjiang.
This store was acquired by the old man two years ago and became the largest shareholder with absolute controlling stake. Other shares are in the hands of some merchants in Japan and Takashima, such as Mitsui Shou, whom I met in Japan last time, and the president of Hongimaru Co., Ltd., all of which own a small part of the shares in 7-eleven.
Seeing that the female store manager was carrying a large bag of ice cream in her hand, Han Xuan knew clearly that she had also brought her bodyguards and the others. She admired this approach very much. On the hot weather, the bodyguards and assistants were also humans. She just forgot to tell her to buy more, and she was worried that she would only buy three or four copies.
The female store manager put the plastic bag in her hand on the counter, opened it to Han Xuan, and said with a smile: "It's all Haagen-Dazs, right?"
There are only two in the big buckets, and the rest are small ice cream balls. I usually like to eat these."
"Occasionally I will eat this brand of ice cream, and I can just reimburse it from the company's accounts, thank you."
Han Xuan looked at the price specifically. This kind of large bucket of household ice cream is only sold for US$2.99 in the United States and is even cheaper during supermarket promotions. After coming to Xiangjiang, he transformed into a high-end ice cream brand.
More than 400 grams per barrel of ice cream, priced at more than 80 Hong Kong dollars, smacking his lips and lamenting that Haagen-Dazs brand promotion is really good
After the distribution, he ate in the store. The female store manager told Han Xuan at this time: "Motorola's mobile phone has been discounted recently.
With your local ID card, you can get a free battery when you go to it to buy a mobile phone within a week. Is there anything we do in our company?”
Since the release of Blueberry phones, sales have continued to increase, and the market share has continued to expand, and no additional stimulation of consumption is required. Therefore, in the past two years, there has been no activity at any time except for Christmas.
Han Xuan thought about it for a while and now major mobile phone companies are making efforts. Compared with some brand mobile phones, Blueberry mobile phones are no longer obvious, and it seems that they should indeed give some feedback to consumers.
He answered: "Yes, Xiangjiang will return on the first day of next month, and our company will have an event.
We will get discounts when buying mobile phones or other products, and the discount will be increased. Motorola will give you batteries, and we will also give you batteries. In addition, the price will be reduced by HK$199, which will last for three days."
The female store manager just asked casually. When she heard about such a large discount, she asked in surprise: "So much? Just reduce the price, the battery is very expensive."
"It's okay, the company still has profits to make.
Motorola's batteries are purchased from other companies, and our company has its own factories that produce batteries, and the cost is lower than it."
Haagen-Dazs ice cream dug up with a vanilla flavor, Han Xuan said vaguely.
The owner ate a big bucket and the fat dick ate a small ball. He was lying on the ground and licking his tongue. While licking, he stared at the extra box. He was about to finish the one in front of him and eat it too.
Han Xuan, the president of Xiangjiang Branch, did not know him. He rarely managed the mobile phone department of Hope Technology after it was split into Blueberry Company. The presidents of these regions were appointed by executive Martin Boke.
Although the incident just now caused losses of hundreds or tens of millions of dollars, judging from the recent performance growth, Bokeceo is indeed quite capable.
Now is the early stage of the company's expansion, and it is inevitable that some mistakes have occurred in the issue of personnel appointments. Han Xuan did not care too much about the previous incident.
It's just that it's less money, and it's not a loss. Blueberry's mobile phone is still a huge profit industry. Only when the product quality of other companies catches up will he consider price reduction and promotion. Now the profit margin is amazingly high.
Leaving from the experience store and going to the mall for a walk.
Finally, I found Starbucks, stood at the door and looked at it. There were quite a lot of customers inside, and there was a long queue in front of the cash register.
To be honest, Starbucks coffee tastes only average, like Brazilians who really have a taste for coffee, don’t like to drink them.
But Starbucks represents more than just coffee. Every store invests huge amounts of money in decoration, creating a leisurely and comfortable coffee-drinking atmosphere, so that people will fall in love with the bad situation in the store even if they don’t love the coffee itself.
Not many people will be so thick-skinned that they only sit and don’t order anything to drink, which will increase sales.
Mr. Schultz, the founder of Starbucks, discovered this by chance and kept it to form a sales model that belongs to Starbucks alone.
Each store is directly operated by Starbucks Corporation, in other words, it is all owned by Han Xuan. The shares he owns have been reduced to 40%, which is in exchange for an increase in outstanding shares and a steadily rising stocks.
This has reached Han Xuan’s psychological bottom line. I don’t plan to continue to reduce my holdings. You should know that it still has a lot of room for development in the stock market.
Every time I see George Armani, Givenchy, Chanel, Gucci, Louis Vuitton and other stores, and open a Zara clothing store, Han Xuan wants to laugh.
Zara is not a high-end brand at all, and its product price and positioning are more popular, but she likes to drill and decorate and store locations in high-end shopping malls where big brands gather. If you don’t know, you might think it is an international first-tier brand.
Zara expanded rapidly after receiving capital injection from Hoops, and just arrived in Xiangjiang not long after, the poster at the door said, "New store opens, 10% off for two items!" Many people who came to the mall were attracted to it and took a look. When they went out, they brought big bags of small items. They obviously liked its products.
This brand shamelessly likes to copy the design styles of major brands. It often held a new product launch conference two or three days ago, and then the pirated version comes, and it is launched faster than the genuine product, with a price of only one-fifth, or even lower.
When Han Xuan designed pencil pants, jelly bags and other products, Zara shamelessly imitated them and achieved good sales.
Those hundreds of fashion designers were thinking about how to turn other people's easy-to-sell products into their own, so they kept lawsuits, but Mr. Amancio was not afraid at all and would rather pay some money than enjoy it.
If you make ten yuan by plagiarism, you will only lose one yuan. All fools know what to do: keep copying.
He and Anya and Wang Mengmeng walked into the store. At this time, there were many people in the store. Because the weather was too hot, many people came to the mall to get the air conditioner.
The shelf is full of clothes of various styles. Han Xuan is going to pick some summer clothes here, and smiled and said to Wang Mengmeng's cousin: "Just take whatever you like, just take it. This is my grandma's store, I'll give it to you..."
Chapter completed!