Chapter 127 Silicon Valley Legend Steve Jobs
If anyone has watched the movie "Forrest Gump" starring Tom Hanks, maybe he can still remember that scene.
The foolish man is a lucky Forrest Gump, and finally held a piece of paper with the Apple logo and said, "I bought a fruit company stock. Some people say that my life doesn't have to worry about money anymore."
This movie was just premiered today on July 6, 1994. The boy watched it two or three times in advance and could still remember this scene clearly. The director chose Apple because its stock has indeed risen more than ten times in a few years.
The city of Cupertino, where Apple is headquartered, is translated as "Cupertino" in Chinese, and some people also nicknamed "Pants Broken Body Dew". It has one of the best school districts in Silicon Valley. Most of the early immigrants in Baodao bought houses here. In the 1990s, people from Baodao did not know about Cupertino, the United States.
Now that Apple is already in decline, the new boss always comes from semiconductor hardware and graduated from Georgia Institute of Technology with excellent grades, but he is not a qualified personal computer product manager.
In Silicon Valley, perhaps no one is more legendary than Steve Jobs.
Jobs may be the only academician in the American Academy of Engineering who has not finished his academic year at university. Although Bill Gates did not graduate from college, he has been in a serious position for two years after all.
Jobs only attended college for half a year, attended for a while, and then left the school completely. The reason why he was selected as an academician was that he "created and developed the personal computer industry."
Jobs' biological mother was a young unmarried graduate student. Because she could not take care of her children while studying, she decided to give Jobs to someone else to adopt.
She really wanted to find a family with a college degree. At the beginning, she found a lawyer couple, but the couple wanted a girl, so Jobs was sent to his adoptive parents' home.
Jobs' biological mother later found out that not only were they not college graduates, but her adoptive father had not even graduated from middle school, so she refused to sign the final adoption document. In the end, Jobs' adoptive parents promised to send him to college in the future, so his biological mother agreed.
After graduating from high school, Jobs entered a private university with high tuition fees and his poor adoptive parents spent all their savings to pay for him.
After half a year of study, Jobs felt that learning was not something he could use, and on the other hand, he couldn't bear to spend his adoptive parents' savings for the rest of his life, so he decided to drop out. However, he did not leave school, but began to listen to classes that he was interested in and might be useful to him in the future.
When he was young, Jobs had no income and leaned on the floor of his classmates' dormitory to sleep. At the same time, he made some money by picking up glass bottles and coke cans to serve as his daily living expenses.
Every Sunday, he had to walk ten kilometers to a church to have a meal of alms. At that time, Jobs only did what he wanted to do. The calligraphy of the American Academy of Engineering where he was is very famous, and he was also fascinated by calligraphy. Although he didn't know what the use of calligraphy would be, later facts proved that Jobs' artistic cultivation made all Apple's products very beautifully designed.
For example, the fonts of computers in the past were very monotonous. When Jobs designed Apple's Macintosh computer, he suddenly thought of the beautiful calligraphy of the past and designed a unique interface and font for this kind of personal computer.
In 1976, when Jobs was twenty years old, he set up Apple in the garage with Stephen Woznick and Wayne to develop his own microcomputer. Soon Wayne withdrew, leaving only Jobs and Wayne.
At that time, a computer was at least tens of thousands of dollars, and even if the price dropped several times, it would not be possible to enter the homes of ordinary people.
In every technological revolution, new technologies must make qualitative progress than old technologies to gain a foothold. Jobs is very clear about this. He must reduce the price of computers by dozens of times, or even hundreds of times, before someone can ask for them.
In order to reduce costs, Apple-I has no external devices except a host with a keyboard. It only has a video port that can be connected to a home TV and an interface that can be connected to a cassette recorder to ensure that data and programs can be present on ordinary tapes.
TVs and audio recorders are available in almost every family in the United States. In the same year, the two developed the world's first universal personal computer, Apple-I, which Americans can buy for a few hundred dollars.
The earliest Apple machines actually couldn't do anything, so they could only let children who were learning computers practice simple programming and play simple games such as police catching thieves.
The first generation of Apple machines is very inconvenient to operate, and most people will not like to use it. Its symbolic significance is much greater than that of actual significance, that is: computers can enter the home.
The president of the early DEC Digital Equipment Company believed that computers entering the family were the most unrealistic assumptions, but Jobs and his colleagues did this. The DEC also paid the price for their pride and prejudice, and was acquired by Compa for $9.6 billion in 1998.
Han Xuan felt that Jobs was very visionary. Toys like early Apple machines could not be loved by consumers for a long time. A few years ago, when IBM launched a truly usable PC, it immediately snatched three-quarters of Apple's market, so Jobs began to work on developing a truly usable personal computer.
In this way, the second generation of Macintosh was born in 1984. The first personal computer that can be purchased in the world, has an interactive graphical interface and uses a mouse.
Its hardware performance was slightly better than IBM's PCs at the same time, and its operating system was also ahead of the entire generation of IBM-PC's operating system DOS.
The latter is a command-line operating system, and users must remember all the operating commands before using a computer. The difference between McIntosh and IBM-PC back then was as big as Windows and DOS.
In addition to the differences in interfaces, the McIntosh operating system has an incomparable advantage in memory management, because the actual available memory of the latter is always limited to 640K, while the former has no restrictions.
The McIntosh personal computer sold well as soon as it came out, which was a huge success both technically and commercially.
By 1985, Apple had been developing quite smoothly.
The company has a total of 4,000 employees, with a stock market value of up to US$2 billion. Jobs personally also went smoothly, gaining both fame and fortune.
But then, Jobs met two things that others might not encounter in his life - he was kicked out of the company he founded, and then went to the gates of hell, and Apple began to enter a trough that lasted more than ten years.
At that time, Jobs invited Scully, CEO of Coca-Cola, to open up the market for Apple and be responsible for Apple's daily work. He quit the front line and focused on McIntosh's technology.
If Scully is the prime minister who coordinates the overall situation, Jobs is the marshal who plans the strategy. As soon as Scully arrives, he tries to make Apple the mainstream of the PC market and uses profits to develop Apple's new growth point, Newton-PDA (Apple's Newton PDA), the earliest handheld computer.
Jobs and Scully cooperated well in the first year. By the second year, the generals and ministers began to lose peace. The dispute between Jobs and Scully lasted for more than a year. The board of directors finally stood on Scully's side and expelled Jobs.
An average entrepreneur may not be able to create his own company when he was thirty years old. Jobs had been fired by his own company this year. In anger, he sold all the Apple stocks in his hands, leaving only one stock to receive the Apple annual report.
The workstation was very popular at that time. He founded NeXT, a company that made workstations alone, but it was not very successful. The graphics function of the NeXT workstation was very strong, which made Jobs want to develop in animation production.
So he bought a very unsuccessful animation studio founded by Lucas, director of the movie "Star Wars", for five million dollars, and reconstructed it into a studio that uses graphic workstations to make animations.
The animation studio was later acquired by Disney for a high price of $7.4 billion. In fact, Jobs earned more money from Pixar than he earned from Apple.
After driving Jobs away, Scully let McIntosh move forward for seven or eight years with the technology trend of personal computers. He knew that with Apple's leading technology, he could make ten years of money even if he didn't do anything.
In the late period of Sculley's rule, McIntosh's market share of personal computers was gradually squeezed smaller and smaller by Microsoft, but the stalls were getting bigger and bigger. Apple began to lose money, and Sculley had to step down.
Recalling his idol's life experience, Han Xuan felt that the mysterious man was clearly a great treasure and there were too many things to dig in him.
A lean camel is bigger than a horse, and apples have complete sales channels and massive technical patents. Even without Jobs, it is very valuable.
But now there is no hurry. Now it is not the most dangerous time for Apple. The boy thought that when it was about to go bankrupt, he appeared like a savior, and his saliva flowed out unknowingly.
When Anya saw him like this, she took out a tissue from her pocket and handed it to him.
PS: I know this one is very watery, so forgive me. But if I hadn't checked the information, I wouldn't have known that he had such an experience. I'll show you my idol, so success is inevitable...
Chapter completed!