Speaking of Singles' Day, this was originally a "traditional festival" created by a large number of singles to comfort themselves. The four "1s" vividly express the sad life of a single.

However, it is such a thing. When Han Xuan went out to experience the melancholy festival of Feng Xiaoxi on this day every year, he unknowingly changed his taste because of e-commerce activities. People mentioned that he no longer thought of Singles' Day, but subconsciously treated this day as an annual carnival feast.

This made him sigh more than once that Double Eleven has changed its flavor and has lost the "connotation of traditional festivals". Everyone has forgotten their original intentions because they forget the fact that they are single when buying things.

Considering from another perspective, Taobao’s Double Eleven business marketing planning in the previous life was indeed a successful example that could be included in any marketing guide manual. On this day, many merchants were almost selling at a loss. The more they sold, the more they lost, the more they lost, but those merchants were still very happy.

Because compared with the little profit in front of them, they value the huge number of new customers they bring to themselves on this day, which is considered to be spending money to advertise for themselves in disguise. Customers buy their favorite products at low prices. The annual low-price feast is almost the "online version" of the American Black Friday. E-commerce fixed this day into a kind of existence similar to a ceremony, forming a win-win situation.

Han Xuan has now become the owner of several online shopping platforms, so he naturally does not intend to miss such an excellent marketing plan. As early as September this year, after the registered users of Gossip Shopping Network exceeded 10 million mark, he contacted Executive Officer Anthony and explained his idea of ​​all companies under the Snow Mountain Group holding a carnival feast at the end of the year.

At that time, Executive Anthony was asked to send this message to each branch, independently plan the promotional plan that meets the company's situation, and then hand it over to the headquarters for review. All work was completed as early as the end of October, and we were just waiting for the arrival before Christmas.

Han Xuan attempted to create his own company's "Black Friday". Because there are too many companies, the celebration is not arranged to appear on the same day. From December 17th to the day before Christmas, the subsidiary of Snow Mountain Group, Whoops Group, SOS Group and others will carry out promotional activities one after another.

The participating departments include dozens of companies including Starbucks, Han’s Automobile Group, Blizzard Entertainment Group, Maldives Tourism Island, Seralvo Island, Blueberry Group, Whoops Group, SOS supermarket, SOS convenience stores, etc. Even Snow Mountain Ranch will clear all products at a low price at one time.

It is divided into two parts: physical and online shopping. People can order low-priced cars online, then go to the 4S store to pick up the car directly, or buy Sheln cosmetics online, and wait for express delivery to their homes.

It is worth mentioning that SOS transportation companies have built logistics terminal self-pickup stores similar to Cainiao Station in various parts of the United States, which will greatly reduce the distribution pressure. As the number of online shopping increases, the old method is about to fail.

The high cost of human resources in the United States determines that it is not suitable for door-to-door delivery business. The freight is already quite high, and increasing the cost will inevitably lead to a series of problems. Establishing self-pickup points in places with large populations is the best solution. Judging from the self-pickup and delivery points built in some big cities on the east coast of the United States in the past two years, it can basically solve the current needs of customers.

When Han Xuan first entered the industry, the online shopping industry was basically a blank piece of paper. He could make rules at will. He never mentioned the idea of ​​"door delivery". Customers naturally thought that express delivery was to deliver to somewhere and then to pick it up on their own.

There is currently no American online shopping platform, which has the capital and strength to build an independent and complete logistics system. He is not afraid that his peers will be more advanced than himself. In fact, the old man is ambitious to interrupt the monopoly of the express delivery industry in North America and many regions of the world. The grandfather and grandson joined hands to enter this emerging industry, and there is no competitor in the world that can compete with them...

After all the activities are over, Anthony executive sent the sales data to himself as a reference as soon as possible. It was not yet ten o'clock, but when he opened the official website of the Gossip shopping website, he could already see various promotional information.

The network speed is still very slow, so the pixels of the picture are generally very low. The price of various products that are slightly lower than those in physical stores, followed by the discounted prices, which has indeed been slightly reduced. Viagra is also on the promotional product list.

This kind of blue pill is now sold at a pharmacy for fifteen dollars each, and it needs to be purchased with a doctor's prescription. Many people do not have a prescription, and the purchase price is as high as twenty dollars on the black market. The cost of Snow Mountain Pharmaceutical Company only costs about thirty cents, and the profit is terrible. The money that can be earned for Han Xuan every year can be bought with a 747 Boeing 747.

After clicking in, I found that after buying this drug, I had to go to the store to show a prescription and pick it up. The price was only 1199 US dollars. The page showed that more than 100,000 people tried to buy this product in a group, and each person was limited to 20 pills.

There are now pharmaceutical counters in SOS 24-hour convenience stores. There are also stupid methods in the era of underdeveloped technology. After payment, you will receive the pickup number and cooperate with the payer's name and mobile phone number to verify the pickup. Naturally, the convenience store cannot do it in vain and can get a certain commission. If the pickup is not picked up within half a month, the payment will be automatically returned to the original account.

Anya also finished her breakfast and sat next to Han Xuan at the moment. When she saw the "End of the Year Carnival" on the page, she asked him with a curious look and said, "What is this?"

"The price reduction promotion is almost over, and there are still many unsold goods in the warehouse. Take advantage of this opportunity to clear all the goods at a low price.

And through this event, we can add new users and fame to my shopping platform. Today, there should be a lot of new users, from 10 am this morning to 10 am tomorrow, a total of 24 hours."

Han Xuan replied with a smile and said, looking at Anya, she felt cute and couldn't help but kiss her in the face.

Anya was stunned at first, then reacted with a bright smile on her face. She kissed Han Xuan on the face without being outdone. When Olivia brought the black tea, she saw this scene and shook her head and walked away with a smile. She also wanted to help Fat Ding dry her hair.

"It seems that they are quite cheap. When I was in school, my classmates liked shopping online, and they bought cosmetics, electronic products, etc., because it was cheap."

"Yes, the business has been covered in the UK for a long time. Compared with physical store sales, I can actually make more money through online self-operated stores, reducing many unnecessary costs. This will be the general trend in the future, and physical store business will be difficult to do.

Today's goods transaction volume will definitely be many times higher than usual. I wonder if my grandfather's SOS transportation company can successfully transport them in a short period of time..."
Chapter completed!