1774 Brave (2/2)
"The domestic market environment?"
Boss Ma's voice came from the other end of the phone, and then he said "Oh~". His head was quite flexible and he immediately figured out the key to the problem.
The per capita income is not high and there are not many free brands. If you blindly pursue genuine products, you will inevitably lose a lot of customer flow. This is inconsistent with the idea of taking the lead in seizing the market, and it will inevitably lose a large number of users.
Before, he always wanted to learn BuyFun and Gossip's operating model, but now he quickly considered it and added: "Low price is the king!"
"That's right, don't consider other users for the time being, develop the user group first.
Wait until the number of users reaches a certain stage and you have a resentment towards pirated products, and then consider rectification.
Don’t sell prohibited items, do a good job in after-sales service for goods, strengthen the supervision of merchant reputation, and as long as you do not overdo it, there will be no problems in the short term."
Han Xuan reached out and turned on the massage function of the seat, closed his eyes and continued to tell that Fat Ding also came over, put his big face on the leather seat, felt the movement of the massage roller, and then learned from the owner and put his back on it.
It is very tormenting for a thin man to sit on a massage chair because he has no flesh on his body and it hurts to press it. For this fat cat with fat all over his body, it is very comfortable to lie on it.
Businessmen who are too serious generally cannot make their business bigger. Look at Zara, a subsidiary of Whoops Group, which is using evil ways to accumulate more than 20 billion US dollars in market value for itself, and its development speed is much faster than in previous lives. The peers despise and envy them. Amid the scolding of the management of luxury jewelry companies, sales continue to rise sharply.
Don’t think that selling clothing is not profitable. Zara’s average price per piece of clothing is only one-quarter of that of LV. But looking at the financial reports of the two companies last year, Zara’s pre-tax gross profit margin is higher than that of LVMH Group, reaching 27.4%!
As a model of fast fashion clothing today, this brand is now ordered by the store manager twice a week according to market demand, completely achieving zero inventory of new goods. After discounted sales at the end of each season, the proportion of unsold goods returned to the headquarters is less than 7.7%.
For Burberry, a luxury brand that also belongs to Whoops Group, the return ratio is about 40%, which means that the products produced are only sold for three-fifths in the end. Those that are not sold become losses. It is difficult to put them into the market again for brand value considerations.
High-priced products do not necessarily have a higher profit margin. For luxury brands, the investment in providing customers with the most satisfactory after-sales service and maintaining the brand image is far more than that of ordinary brands. In addition, the expenses including store decoration, employee training, etc. are all quite a lot.
However, taking into account the profit margins of luxury goods companies are much higher than those of ordinary companies of the same status due to the sales price of several times or even dozens or hundreds of times. However, the profitability of a stable mass brand may be higher than that of luxury brands. This is how Zara enters the eyes of investors, resulting in the expected valuation continues to increase.
Han Xuan is worth a lot enough. Now his good reputation is more important than money to some extent, so many things cannot be done randomly. During this period, the stock market has to post on Weibo to comfort other investors.
However, on the other side of the Pacific Ocean, he could be a manager who pretended not to know. Nowadays, except for some well-informed giants, few people know that he has a relationship and has opened a subsidiary there, which is responsible for managing many Internet companies.
Boss Ma just understands it. Taobao still has a long way to go. As long as the general direction of development is not wrong, he is too lazy to care about it. Congratulations and congratulations and hung up the phone...
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Not long after, Stark Building arrived.
Secretary Dawson also obtained detailed data on the development of various automobile groups in the past twenty years, and a thick piece of information would take a long time to print it out.
First, I went to my grandfather’s office and borrowed his desk to read this information. Other companies only marked the important approximate data, while the situation of Volkswagen Group was very detailed.
Without Bugatti, Bentley, Lamborghini, Porsche, and Ducati, the company's main brands today are Volkswagen and Audi, with a market value of $8.3 billion today, only one-tenth of Time Warner Group, and it is not as high as the booming Han’s Automobile Group.
Including all the assets of Volkswagen Group, it will naturally not be only more than 8 billion US dollars. The stock price is determined by the price-to-earnings ratio. The higher the price-to-earnings ratio, the higher the stock price. The profit of this automobile manufacturer is very good, but the price-to-earnings ratio is very low.
This is because automobiles belong to the traditional manufacturing industry and are currently in a mature stage. At this stage, competition is extremely fierce, sales revenue and operating profits have very low growth potential, high operating risks, and life is very difficult.
For such listed companies with limited development prospects, investors are certainly unwilling to pay too high premiums for it, so the price-to-earnings ratio and stock market value are generally lower.
After reading it all, Han Xuan closed his eyes and thought about it in his mind. At this time, his grandfather Guo Muzhou walked in, picked up the documents on the table and looked at them, and asked curiously: "Car?
What are you going to do? Because of the acquisition of Time Warner Group, many people have called me these days, and now I ask my assistant to answer the unfamiliar numbers.
It’s almost the holiday, so be at peace for a while. Seeing you like this, I know I will definitely be having bad thoughts again.”
"Huh? Is it so easy for me to be seen through now?"
Han Xuan opened his eyes with a look of surprise, shook his head and continued, "This is not a good thing.
What did you do just now? Aunt Liu said you were having a meeting."
Hearing him mention her name in a strange tone, even though Guo Muzhou was old, he couldn't help but blushed. He pretended not to know, took off his black suit jacket, threw it on the sofa, and said to Han Xuan:
"You are like your grandfather, and you are also a little fox. You are not so easy to see through. It's just that you laughed a little...worry, so I know you are making up your mind.
Yes, I had a meeting with several senior executives in the company. It was almost Christmas. I discussed the filming schedule and went to see the show you filmed yesterday.
I've been editing, I've contacted ABC TV station, and they promised to leave a prime time to broadcast your reality show."
After being interrupted by Han Xuan, Guo Muzhou forgot to ask about these information. Han Xuan heard the voice and looked at Winnie who was fighting with Little Barry.
I was just playing around, and without caring about them, I said, "It's OK to put it on a TV station under Time Warner Group now. I can get its controlling shares before Christmas.
Have you had lunch? Let's go with us to have dinner. I'll continue filming the show in the afternoon..."
PS: I recommend a friend to sell newspaper Xiaolangjun's "My Sister is a Big Star". The results are much better than mine. I like to go and have a look.
Chapter completed!