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Chapter 55

After hearing this, Secretary Dawson laughed first, and then Han Xuan himself laughed.

Because Dawson said not long ago that since the early stages of development, Han Xuan liked to rely on the strong capital in his hands to buy and buy, not only to buy technology, patents, and talents, but sometimes even the company is in a stolen manner, directly holding the vast majority of shares and being included in his own group.

Not only Han Xuan does this, but other wealthy big companies also like to do this. High-quality companies always move closer to a small number of large companies and then form giants. Compared to starting a business with unknown nature, it is more safe to directly acquire existing successful companies. Although it means spending more money, it is worth it after all. By merging, you can definitely make money back by achieving the goal of monopolizing the market.

This is how Han Xuan did it, and he gathered so much wealth over the past decade. By holding long-term development companies, he slowly waited for them to become a treasure trove. The first companies acquired, including Starbucks, Hasbro, Blizzard Entertainment Group, and Bloomberg News, have now brought him rich returns.

Currently, he also holds a large number of stocks in Internet companies. Cisco, Qualcomm and others have been "harvested" by him. They sold large amounts of stocks to make a comeback before the Internet crisis broke out. Recently, they began to cast a wide net to invest in new companies with development potential. The recently famous Japanese SoftBank Group actually developed this model. Compared with the funds invested by Mr. Masayoshi Son, the funds invested by Han Xuan, are simply not worth mentioning, and high investment also has high returns.

Therefore, the saying "The opportunity is only reserved for rich people who are prepared" is true. More people have lived their lives in a confused way during the primitive stage of capital accumulation and have no chance to see the scenery at the top of the social pyramid.

Only when it comes to Han Xuan's scale was the confidence to say that he would never go bankrupt. The artwork he collected alone was worth more than 30 billion US dollars. No matter how bankrupt he went bankrupt, he was very rich. Even the so-called "bankruptcy" was only compared to his peak period, losing some money.

At this moment, the executives, operation officers, financial officers and other senior management personnel sitting in front of him have a total value of more than 10 billion US dollars. Most of them were given by Han Xuan. Therefore, they did not think it would be so boring to listen to Han Xuan's meeting to discuss, but instead listened with relish.

I have long been accustomed to the investment vision of the little boss and understand how cruel Han Xuan's vision is. Even if there is a deviation from the company's established development strategy, several persons in charge of Xueshan Real Estate also nodded to express their understanding and did not raise any objections. Countless things have proved that Han Xuan is smarter than them together, and there must be a reason for such a decision.

It’s not that the investment has not failed, such as the electric vehicle business, but they understand that it is purely because the small boss is anxious. There must be a market in the future, and it is not an ordinary small market, and it is comparable to the current mobile phone and electronic business.

He may have different opinions with Executive Anthony, but will not contradict the boss. This is his prestige in the company. Even if he is not in the company for a long time, he will still be at its peak!

Starbucks' stores around the world have long exceeded 10,000. It is said to be a competitor, but in fact it does not pose a great threat to Starbucks. It has successfully promoted its corporate culture. If people have the idea of ​​where to drink coffee, Starbucks' name will always flash in the minds of consumers, and they feel that it is of class, comfortable to sit, and the service is also great. This is the terrible thing about selling corporate culture to the outside world.

Not only Starbucks, Blueberry Group, Han Automobile Group, and even many Internet companies under Hope Group are constantly promoting corporate culture. The parent company Xueshan Group has a mature team to help with operation planning. So much advertising fees every year is not in vain.

Take Blueberry Group's products as an example. People will think it is special, with quality and after-sales service guaranteed, and it is also practical, advanced, high-end, etc.

Several special custom machines sold to the outside world use a variety of precious materials, which successfully raises the level of the entire brand. Although there is no money to make from it, the additional benefits are very large.

Long before people paid attention to these subtle things, Han Xuan had already arranged for people to do it. Nokia, Motorola, BlackBerry, Sony and other mobile phones were just mobile phones with different shapes. Blueberry phones were special, representing advanced technology and high-end enterprises, so they could win the favor of consumers while selling more expensively...

Mr. Schultz of Starbucks Company has aged a little more than when Han Xuan first met him, and looks more elegant. There is a huge difference between managing a company with a market value of tens of millions of dollars and managing a company with a market value of tens of billions of dollars. To be honest, the most regretful thing I have done in these years is that I did not listen to Han Xuan's advice and sold out many Starbucks shares in the early stages of listing.

As a result, Han Xuan is still the major shareholder, and the shares have not been diluted, but have risen slightly. Mr. Schultz has become one of many small shareholders. If he hadn't been eyeing the title of "Starbucks Founder and Ceo", it would be inconspicuous at all.

The company's market value has been rising in recent years. I thought that $20 billion was the end, but I didn't expect that it would break through $30 billion. After $30 billion, it took only more than a year to break through $40 billion. Recently, it is almost approaching $50 billion, which makes Mr. Schultz almost regret it.

He is also a "direct member" of the Xueshan Group and is also an old-fashioned person. However, Mr. Schultz does not have much say in the company, which mainly has a lot to do with Han Xuan's delegating power to him, which leads to a lack of deep connection with the parent company.

Unexpectedly, the topic suddenly turned to himself. He coughed dryly and continued to tell Han Xuan: "Okay, I understand what you mean. There is still enough liquidity in the company's account. I will try to contact Costa. The positioning of this company is similar to that of our Starbucks. Currently, there is only one brand, which gives consumers more choices. It's great.

Since I am speaking, I would like to ask you a question, Boss, do you think that in this bottleneck period, how should Starbucks achieve a leap? Do you need to transform and get involved in other industries?"

“Well…a great question.

The questioning session has not started yet, but if you want to ask, you can ask, come one by one. The reason for the meeting today is to solve your troubles, and it is also my random classroom test for you."

After Han Xuan organized the language briefly, he really didn't expect how Starbucks will develop next. After the global expansion ended, he was sure to fall into a bottleneck. He frowned and said, "Let's continue to develop and seize the market for the time being. Those who buy coffee should not suddenly change their careers and sell milk, add some peripheral products, and increase the efforts to promote bagged coffee beans.

I think it's time to rectify the company. After more than ten years of development, there will always be some internal problems. You have to think about how to increase profits and reduce unnecessary expenses..."
Chapter completed!
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