Chapter 1066 Suo Ni's Defective Product
How long has Mu Liangjian, the president of Sauni, been talking to Oga Dienho at this time?
"Dahe, you have been working in Soni for a long time, right?"
Dahe Dianxiong felt a little nervous. When he said this, why did he feel like he was about to be cleaned out of the management?
"President, since I started working, I was in Sarney."
"Well, everyone can see your contribution to Sauni. In the most difficult time, you took over as president and slowly turned Sauni Columbia Film Company into profits. This time is much shorter than we imagined." Mu Liangjian exclaimed.
"It's all the commanders of the president, and I'm just going to execute it." Oga Nobuo said modestly. In fact, he knew that the reason why Sauni's film company was able to turn losses into profits was because their copyright value was redeveloped.
Why has the copyright value been redeveloped? That is because of the emergence of vcd and dvd, which made them sell a large number of movie discs.
All of this is actually because of Feng Yu, whom he hates the most. If Feng Yu's company had not invented the VCD, there wouldn't be any CDs sold.
"So Ni Next, in the field of music players, you have people mainly engaged in the research and development of mp3. So, do you also think that mp3 will replace other portable players?"
"That's right, in fact, in addition to the md player, our walkman and cd player have lagged behind Aiwa. Even the Songxia and other companies that were suppressed by us at the beginning have divided some of our markets. And these products are too far behind mp3. The only disadvantage of mp3 now is that the sound quality and others are already ahead of the board."
"Oh? It's all the way ahead? I can't see it, right? Can mp3 be recorded? Don't forget the advantage of our md, that is, you can record and play it yourself."
Oga Nobuo's eyes lit up, and he knew how to break through the predicament.
"Thank you for your advice from the president, I understand. In the future, our mp3 will definitely surpass Aiwa and regain the leading position in the field of portable players!"
...
"President, I just got a news that there was a problem with aip3 sales!" The assistant ran in and said excitedly.
"Oh? What's wrong?" Oga Nobuo was also a little excited. The competitors were unlucky, and it was their chance. What she most hoped was that Aip3 had quality problems!
"Their products are out of stock!"
Oga Nobuo looked dark: "The products are sold out, do you tell me that it is good news?"
"But after they were out of stock, the market demand for mp3 is still increasing. Then you say that consumers cannot buy Aip3 sales, it will definitely be very good.
Oga Nobuo was a little angry at the point of not fighting. When did Sauni fall to the point where he could only pick up the rest? We always compete with each other head-on and then defeat each other.
Just like game consoles, when Rentiantang left us aside, we made our own PS game consoles and surpassed Rentian in terms of market share.
Now you don’t think about how to surpass the other party’s products. Instead, after the other party’s products are sold out, you are complacent because our products can take advantage of them!
This assistant, Nobuo Oga is a little annoying now. After a while, I will find another one and let him go to the subsidiary to exercise.
"Okay, I understand. Let the factory speed up production and reduce costs. Let's take the opportunity to seize the market." Oga Nobuo waved impatiently.
Although he refused in his heart, he had to admit that this was indeed a good opportunity to increase the sales of Sauni's mp3.
When a company's product sales rise sharply and its market share increases, it is also a good promotional selling point. Let users know that more users choose our products. There must be a reason why they choose our products. As for the reason, whether the quality is better, the price is cheaper, or the cost-effectiveness is higher, let users guess for themselves.
Anyway, they would never say that because their competitors' products were out of stock and they got a bargain.
...
"President, Sauni suddenly increased the advertising campaign of mp3, and they began to distribute goods in large quantities in the market." The deputy reported to Yagyu Hakue.
"Is that so? How many of our orders are there?" Yagyu Sho asked calmly.
"As of nine o'clock this morning, there are already 86,123 units."
"Well, don't worry, let the publicity department start."
Of course, Yagyu Hakushi considered that once Aiwa's products were out of stock, companies such as Sauni will inevitably take the opportunity to expand their publicity efforts and strive to allow their products to occupy the market.
But how could Yagyu Haku give up the market? Even if we don’t have products to sell, we can’t sell your products!
...
Today, many people suddenly flocked to Zuoni’s store, all of whom were carrying Zuoni’s mp3 boxes and came to return the goods.
"Return, what a broken thing is this? I'm so embarrassed to sell it so expensive!"
"That's right, it's incomparable to the functions and quality of aiwa. It looks ugly, so I didn't say anything about this!"
"What kind of high-sounding enjoyment is? It's so cool to say it's high-sounding? I bought it and listen to the music. Can you listen to the songs played? This is not an enjoyment, it's obviously torture!"
"Refund money, refund money!"
The manager of Shuoni was sweating profusely. What happened? As soon as the door opened early in the morning, so many returns came. In this way, which customer would buy their products later?
Especially once it comes on the news, it will definitely have a significant impact on the brand of Sauni, and the store manager will definitely not be able to continue!
What made him so angry was that there were really many reporters outside, carrying cameras and filming this scene. He immediately found someone to go out and stop him, but how could he stop him?
...
Oga Nobuo was watching the news in the office when he suddenly saw a live news program. The interview was not their specialty store.
Well, there are many people in the store. Is this what the PR department does? It’s done well. In this way, consumers will think that Sauni’s products are still so popular.
But soon, he found something wrong. Why did the store manager lead people out and stop the reporter? And the people behind him who were holding the mp3 box were actually calling for a refund!
What's going on? Not only did Shuo Ni be returned, but she even went on TV. What are the guys from the PR department doing?
Before he could call the public relations department to come in, he heard a loud shout from the TV: "What does it mean to sell us defective products? Do you say that all the defective products produced by the Sauni are defective products? We need to refund the money!"
Oga Nobuo felt his blood pressure rise sharply, and the products produced by Sauni are all defective products. Who said this?
Those who are in charge of quality in factories will be severely punished, this will ruin the situation.
Chapter completed!