"Mr. Feng, overseas sales, we have fallen into a bottleneck since the fourth quarter of last year. In the first quarter of this year, it seems that it is almost over, but sales are still not good. I know that winter is the traditional off-season for beverage sales, but Liangle is gradually making efforts in Europe and the United States. If we do not take countermeasures, I am afraid that other beverages will have negative growth except for tea drinks and functional beverages."

Liangle Company not only has carbonated beverages, but also juice beverages, but it is not their brand, but the brand they acquired. In the carbonated beverage market, or the entire beverage market, Liangle is a well-deserved giant. When they really started to have a huge advertising offensive, coupled with more partners and sales channels, they quickly achieved a suppressive victory over the products of the Huaxia Beverage Alliance.

If it weren't for the contracts of these large supermarkets and the driving force of functional beverages and tea beverages, there would probably be negative growth last year.

"What do you think is the priority?"

"Brand reputation. We need more advertising to expand the visibility of our products. Our advertising investment was too low last year, and I think we should continue to maintain a lot of advertising investment."

Feng Yu frowned: "Of course, advertising needs to be done, and Liangle's advertising has never stopped. But we need to carefully consider how to advertise and what media to place it on."

"We should still focus on TV advertising. Although the Internet is developing very fast at this time, the popularity of the Internet is far inferior to that of TV. Most people choose to watch TV after get off work." Zong Qingxian said.

"It makes sense. In this case, we have to find a TV station that can cover a country to advertise. Their prime time advertising fees are not low, even higher than those of our CCTV, and the number of people watching is far less than our CCTV. Do you think it's worth it after you calculate it?"

"But only in this way can we promote our products to the greatest extent, and I think we should invite more popular celebrities to endorse products. But this way, our advertising costs will undoubtedly be higher."

"Then who are you going to hire?"

"Athletes or movie stars have a wider audience. Well, for singers, you can also consider it. The main thing is that they have better image and temperament, which is impressive. If there are both men and women, that would be even better."

"So, you already have an idea in your mind, right? Tell me, who do you like?"

"For athletes, the most football fans are, followed by basketball fans, as well as tennis, track and field, etc., which are all well-known. So I want to choose a football player and a basketball player. The football players we worked with before have expired, and their competitive state is declining seriously, so I plan to change it. We like Beckham, but he is owned by Baishi."

Feng Yu Khan, Beckham, who is the highest value and commercial value in the world at this time, you really dare to think about it!

“Is there no other alternative?”

"There are the best goalkeeper Kahn, the German, but delicious is also in contact with them, and they offer very high prices."

Golf God Kahn? This is a good choice, but how do Feng Yu remember that Brazil won the championship this year? Golf God Kahn was destroyed by Ronaldo. By the way, Ronaldo became famous for this battle!

"Have you contacted Ronaldinho? Brazilian, who was called Ronaldo Jr."

"I haven't heard of this?" Zong Qingxian looked puzzled. He had heard of Ronaldo, but who is Ronaldo young? Is Ronaldo's son?

"I haven't heard of it? That's great, that means he's not very famous. In this way, contact his agent and sign him immediately, so the contract can be longer."

"For basketball, isn't Carter still under our company? Let's continue to promote him. Well, you can also sign Yao Yao from our country. He can play well in the future and promote the domestic market."

"For tennis, there is a person named Federer. See if he can sign him. For women, choose a Russian athlete named Sharapova."

Feng Yu said, Zong Qing recorded first.

"We should also make advance arrangements. Those large sports goods companies will sponsor some young athletes in advance so that they can sign contracts with them first after entering the professional arena. We can also do this, sponsor some athletes in advance and sign long-term contracts. Now they are not popular, and I believe the price will not be too high."

"Mr. Feng, what if they don't get good results? Then have we wasted all our previous investments?"

Feng Yu gave Zong Qing a blank look: "What investment can make sure to make a profit without losing money? This is similar to venture capital. Since those sports products companies dare to bet, why don't we dare? The most important thing is that those well-known athletes have already been signed by them. If you want to pry them over, the liquidated damages are sky-high!"

Feng Yu was just talking casually, but the more he thought about it, the more he felt it made sense. Those top athletes in the past life have not yet exploded. If they sign in advance, they can save a lot of money in the future. It seems that they are at a loss for the time being, but they will take a big advantage in the future.

Moreover, these athletes can not only endorse beverage products, but also other products, such as Fengyu brand electronic products, Songjiang brand automobiles, etc.

Well, sign a combination package advertising endorsement with them!

"Okay, let's examine these young athletes. Does Mr. Feng have any other recommendations?"

"For tennis, Spain's Nadal is also a newcomer who has just entered the professional tennis world. For football, it is from Portugal, also known as Ronaldo, and is still a child under 18 years old, but the future should be good. For track and field, Jamaica has vigorously developed track and field in recent years, and there is a child named Bolt there, and he signed it."

"Mr. Feng, how do you know these people?" Zong Qingxian asked curiously.

"Well, aren't I still familiar with Mr. Li Ning? I heard that they were planning to find foreign athletes to endorse, so I found someone to help me find out. Only then did I realize that most of them have been signed and trained by Nike, Adidas and other companies in advance, so I had this idea."

Zong Qing nodded first, this reason was very convincing.

"Where is the movie actor?"

"Johnny Depp has always had a good cooperation with us, so he will continue to work with him. And Matt Damon, who has just signed an endorsement with Fengyu Mobile, can contact him. He doesn't seem to endorse the drink. He is the actor who plays Ryan in "Save Private Ryan" and is also the Oscar winner."

That's all the past, but this year, "The Legend of the Spy" will be released soon. This time, this person will become even more popular and even become popular all over the world.

"Okay, I'll write it down. Then I'll arrange someone to contact you now. If you have news, I'll tell you right away."
Chapter completed!