During May Day, Feng Yu and Li Na returned to Bingcheng together. One was to visit relatives, and the other was that Feng Yu also wanted to visit Bingcheng Machinery Manufacturing Group.

The group company has developed rapidly in recent years, especially electric vehicles, including electric bicycles and electric motorcycles. As for electric cars, it has not yet begun.

In fact, electric vehicles appeared as early as the last century, and can be traced back to around 1834. However, due to the large amount of oil exploitation and the continuous improvement of internal combustion engine technology, electric vehicles experienced a period of stagnation for decades.

It was not until around 1990 that people saw that oil prices continued to rise and atmospheric environmental pollution became increasingly serious that they began to study electric vehicles again.

The first ones who studied electric bicycles were either others or the Magic City Yongjiu Bicycle Factory. It was limited to technology and could not be sold at all.

As for electric motorcycles, they can't carry them.

Bingcheng Machinery Manufacturing Group was able to manufacture electric bicycles in 1997, but the reason is the same, battery technology is just a tube, and some other related technologies are also relatively backward. At that time, motorcycle sales were in an explosive period, so they have not been produced.

Now, there are trial regulations on motorcycle traffic restrictions. Although they have not been officially implemented, they have also been foreseeable that motorcycle traffic restrictions have begun in large quantities.

The peak period of motorcycles in the previous life was in 2007. It is said that because of the Olympic Games and the creation of environmental projects, motorcycle restrictions were very strong. Major cities across the country began to implement them, and motorcycle sales have declined year by year, and electric vehicles have increased year by year.

Now, China has also passed the Olympics application and has begun to pilot the motorcycle restriction order. The first to be affected are first-tier cities and provincial capital cities.

Three years ago, there were only about 50,000 electric bicycles nationwide, including imported products. Last year, the country's electric bicycles nationwide had exceeded 500,000, and this year it was even more booming.

Since last year, once Songjiang brand electric vehicles were launched on the market, they quickly became the leader in the China electric bicycle market with factors such as intensive advertising, celebrity endorsement, and larger brands. Electric motorcycles have also easily become the leader.

As for the factory that used electric bicycles earlier, I could only stare at me. Whether it is brand, technology, publicity or channel, Songjiang brand is far ahead.

I originally thought that with their earlier work, when electric vehicle sales surged, they should also be a period of profits soaring. For this reason, they also expanded their factory production capacity in the hope of continuing to occupy the throne of the market leader.

But when Songjiang electric bicycles were launched, they became popular in the market. They all recognized brands, promotions, channels, etc., but in terms of technology, Songjiang brand is actually better.

Those imported electric bicycles from abroad suddenly became unwilling to the public because Songjiang electric vehicles conducted a performance comparison test on the TV, and the Songjiang electric vehicles completely outperformed those imported products.

In fact, it’s not that there are no better things abroad, but that they sell to China, which are backward products themselves. When they learned that Songjiang electric bicycles appeared, they quickly occupied the market, so they also began to push better products to the Chinese market.

But after the last comparison, Chinese consumers have already become suspicious of their brand and do not believe that their electric bicycles are better.

Songjiang brand, an old brand, and the quality is trustworthy.

Just such an advertising slogan made everyone remember it.

I feel the most unfair to use it for a long time. When did the Songjiang brand become an old brand? How many years have we used it for a long time? How many years have you been in Songjiang?

Your product quality is trustworthy, but our quality is not trustworthy?

Originally, the technology that has been used for a long time is OK, and the cost control is not bad, but when Songjiang electric bicycles were launched, the price of long time was forced to rise, which is also the main reason for the severe decline in market share of long time.

Why? Because I use the electric bicycle for a long time and use Taihua brand batteries. They signed a three-year battery supply contract before, but they just happened to sign the contract again last year.

This time, Taihua battery suddenly increased its price!

If they use electric bicycles for a long time, they are forced to raise prices, which leads to their loss of competitiveness in terms of prices. The factories that have been used for a long time are fewer than those in Songjiang, and they are also higher in terms of freight. In this way, the average selling price of Songjiang brand electric bicycles is almost 200 yuan lower than those that have been used for a long time.

Two hundred yuan is not much compared to an electric bike, but don’t forget that people who buy electric bikes are not rich people. Two hundred yuan is still a lot for them.

This year, the production of electric bicycles is expected to exceed one million units, and the production of electric motorcycles can also exceed 500,000 units. In the electric bicycle market, Songjiang brand accounts for more than 70%, and the electric motorcycle market, Songjiang brand accounts for more than 80%.

As the electric vehicle market becomes more and more popular, small factories are constantly emerging in various places. They completely steal the patented technology of Songjiang electric bicycles and think they are just imitating it.

These small factories have average technology, but the advantage is that they do not need to operate a brand, do not need to do technical research and development, the promotion cost is low, and the materials are poor, so the average cost is actually lower than that of Songjiang brand.

It was nothing, so I just imitate it. There was no need to investigate Li Mingde's meaning. Anyway, they would not pose any threat to Songjiang brand electric bicycles, especially the engines of electric motorcycles. Those small factories could not make them, so the profit was the highest.

But it shouldn't be, and it shouldn't be. Those small factories actually put the trademark of Songjiang electric bicycles on their reading books, and the nature has completely changed.

Imitation and counterfeiting are two different concepts. If you imitate, you can’t argue with you, but counterfeiting is not possible.

The electric bicycles produced by small factories have poor quality and some have safety hazards.

A few days ago, a consumer bought a Songjiang brand electric bicycle. After riding it for less than a week, the battery burned and then pushed it to the after-sales point of the Songjiang electric bicycle for repair.

Only then did the company discover that there were counterfeit products on the market!

Li Mingde attaches great importance to this. If it is filled with counterfeit products, it will affect the reputation of Songjiang brand electric bicycles, and even the reputation and reputation of Songjiang brand and Bingcheng Machinery Manufacturing Group, it will be serious.

The reputation and reputation they have built through hard work must not be ruined by these people.
Chapter completed!