Chapter 1516 Trouble in the Retail Industry (9/10)
"Brother Feng, the rapid expansion period of our supermarket has passed. Now it is mainly expanding in third-tier and below cities. Expenditures have dropped a lot, and our cash will soon have a large amount of balance." Fu Guangwei said with a happy face.
After investing for so long, I can finally see dividends.
Although there were dividends before, they were very few. Because Taihua Supermarket’s expansion was too fast and too strong, and the supermarket was not a rental venue, but purchased or built by itself, and the cost was much higher.
From a long-term perspective, buying or building your own is very cost-effective, but it puts great pressure on the supermarket's funds.
Fortunately, they can get enough money from the bank, even without Taihua Supermarket Group, they can borrow a lot of money under their name.
So after operating for so many years, Taihua Supermarket has always been in a high debt model, but no bank will worry that they will not pay off the loan.
Not to mention that such a large company as Taihua Supermarket is here, just those shareholders, who is not a rich man, will he be able to pay the debt? Even any of them can pay off the loan.
After so many years of rapid expansion, Taihua Supermarket Group has finally occupied all first- and second-tier cities, and third-tier cities have also occupied the vast majority, but fourth-tier cities are occupied by many local supermarket groups.
They now have two ways, one is to open near them, and use a strong brand and a more favorable price to squeeze the other party out of the other party. This method hurts the enemy by 1,000, and will also reduce their own profits. And after squeezing the other party out of the other party, if you raise the price, you will also lose some consumers.
The second simple method is to merge the small supermarket groups and then expand them at their original location. The places chosen by the small supermarkets are also good in the location.
You can even keep the brands of those small supermarkets and operate them together with multiple brands.
And you should also be careful that you cannot be accused of monopoly. It doesn’t matter if you have a factual monopoly, but if you use your monopoly position to exclude competitors, the ticket will not be lighter.
Therefore, Taihua Supermarket plans to adopt the third method, that is, to open at least one large supermarket in those third- and fourth-tier cities, not necessarily a super-market.
Relying on the brand advantages, we will slowly attract customers without excessive promotions, etc.
Just relying on the membership card of Taihua Supermarket, the shopping card can be used nationwide, making it beyond the reach of other supermarkets.
Many people work hard in big cities, but their parents still live in small cities. The company sends a shopping card and can also take it back for their parents to use.
Moreover, the bigger the brand, the higher the credibility, and others will think that your goods are better and fresher. The fact is that this is true, the fresh food in Taihua Supermarket has always been the industry standard.
Having your own picking garden, transporting it yourself, and delivering goods multiple times a day can not only provide customers with fresher products, but also reduce the loss rate.
Taihua Supermarket is developing better and better, but the problem is also coming, but it is a sweet trouble.
"Brother Feng, we have so much cash left. Should we all pay dividends or do something together?"
It’s very good to pay dividends. After investing for so long, you can finally see a big profit. With the money, you can invest in something else.
Well, Fu Guangwei has long been attracted to a luxury yacht, and this time he has money to buy it.
"It's okay to distribute dividends, and it's okay to do something together. Have you asked others for their opinions?" Feng Yu turned his head and looked at Fu Guangzheng. It seemed that the two brothers had discussed this matter.
Fu Guangzheng nodded: "I have discussed with the Li brothers, and they also want to ask you what you mean first."
"If I say I have no objection, then what are you planning?" Feng Yu asked back.
"Our cash share will exceed 30% this year, which is too high. My idea is to pay dividends, and we will also pay dividends according to quarterly future, and then everyone will take the money to invest in other things, such as investing in stocks, which is good." Fu Guangzheng said.
Now that he has the help of his father-in-law, he has caught up with the recovery of the financial industry and the stock market has entered a bull market. Of course, he wants to take the opportunity to make more money.
But the Li brothers don’t think so. They themselves have less financial investments and their family is fond of industry. Now they don’t need funds. They are also worried about how to invest and what to invest in after the dividends.
If you invest in the real estate that their family is best at, the funds seem to be a little less. Recently, the mainland has been regulating the real estate market, and many people say that real estate has been in a cold state.
So the Li brothers wanted to see what Feng Yu planned to invest in, and they thought about whether they could participate in a group. They also had rich connections and were willing to hand over the power to the people designated by Feng Yu. Anyway, Feng Yu has never cheated them once in recent years.
"It's good to use dividends for everyone to invest in the stock market or anything else. But I have a little requirement. In a year, I want our Taihua Supermarket to continue to expand rapidly."
Fu Guangzheng frowned: "Why? This is not cost-effective at all, and it will increase our expenditure a lot."
"At this time, our Taihua Supermarket is about to be restricted. I heard rumors from the public and were discussing that the retailer's payment period should not exceed 60 days, because there have been too many lawsuits regarding the debt in the past two years." Feng Yu was also a little helpless. Fortunately, the rapid expansion period of Taihua Supermarket is almost over, so there is no delay.
Fu Guangwei found that his work was even harder to do. Before, it was settled in a quarter, and some even settled in a half year, so that they had sufficient cash on their books.
Many of their new stores open for turnover investment.
If this limit is 60 days, their floating cash will be much lower. Fortunately, they don’t need to expand so wildly anymore. It’s much cheaper to invest in a supermarket in third- and fourth-tier cities.
"By the way, there seems to be some restrictions, that is, no entry fee is charged to suppliers, and no fees are charged for any reason such as festivals, store celebrations, and new store openings." Feng Yu thought for a while and said.
This time Fu Guangwei is almost turning into a bitter face. Why did things change shortly after he took office?
If the supermarket expansion slowed down after he took office, profit growth and turnover growth would decline severely, the chairman would have no shame to continue.
Feng Yu had never expected that the superior would make such restrictions. Fortunately, Lao Zhang notified him in advance and asked him to pay attention and not be named.
In fact, this regulation is basically aimed at retail big players such as Taihua Supermarket Group. It is obvious that the supplier representatives made a proposal during the meeting, which was considered feasible.
The second most damaged ones behind Taihua Supermarket are probably Inter Milan and Su Tuo.
"It's early to make a change. This is the last time we can fill more cash. Within half a year, the settlement period must be controlled within two months. If it really doesn't work, let's slow the dividend."
Chapter completed!