Chapter 1662 Advantageous business amplification
Of course, Ralph's words were not casually said, but they really planned to acquire the supermarket group with full capital. Of course, it was not a special purchase, but a special purchase of the North American supermarket group that it invested in. It is currently ranked eighth in North America, with an annual turnover of more than US$30 billion.
If this supermarket group is acquired and merged into Taihua Supermarket Group, it will once again increase the scale of Taihua Supermarket Group and also reduce costs.
Feng Yu asked Ralph and his team to acquire it in the name of Fengyu Holdings Group, and then sell it to Taihua Holdings Group. After being merged into Taihua Supermarket Group, Feng Yu's equity ratio in Taihua Supermarket Group can also expand Feng Yu's equity ratio in Taihua Supermarket Group.
Di Brown was so angry that this supermarket was an important piece for them to enter the North American market and an important means for them to expand their scale.
They plan to take wholly own the supermarket group and acquire some supermarket groups of similar scales again, and then they can return to the ranks of the world's three major retail giants, once again squeeze the Taihua Supermarket Group, and also leave the Polar Bear Supermarket Group that is catching up with closely behind.
Now it seems that this Fengyu Holding Group is determined to compete with them.
What he didn't know was that Ralph not only contacted the supermarket group, but also several shareholders of the supermarket group, and took the initiative to contact him, intending to sell some shares to him.
Some people lose money on other projects and need funds to fill them, some plan to invest in other industries and raise funds, and some are the supermarket turnover declines, and they need new shareholders to stimulate.
So Ralph has many choices, not just shares in this supermarket.
However, the shares in other supermarkets are sold too few, which is difficult to satisfy Feng Yu. Even if he cannot control the shares, he cannot become a small shareholder. He must occupy more than one-third of them to avoid the other party's absolute control.
Feng Yu plans to open up the advantageous businesses of Fengyu Holdings Group and Taihua Holdings Group after making a big profit this time and expand it.
This way, cross-holding will make the equity structure more complex and more stable.
Not only in terms of retail, Masao Kameda is also in contact with automobiles, it, electronics, etc., and of course they are also advantageous industries of island countries.
Many of Feng Yu's companies may have the highest brand reputation and the best brand value, but the scale is not good.
For example, Fengyu Electronics and Fengyu Electrical Appliances are still far behind those of Shuoni Group and Songxia Group.
Others also make electronics and electrical appliances, but others can develop very well in derivative industries and become the world's top large companies.
The size of a single factory is much different from Fengyu Electronics and Fengyu Electrical Appliances.
If we can acquire a top electronic and electrical company at this time, it will be of great benefit to the expansion of the scale.
The same goes for cars. Although Bingcheng Machinery Manufacturing Group is the leader of China, compared with the whole world, it cannot rank in the top ten in terms of sales or brand value.
If some car brands can be acquired at this time, then you can use the other party’s channels to promote Songjiang Automobile. After five to ten years of development, Songjiang Automobile can truly occupy that market.
When an enterprise develops to a certain scale, it often embarks on the expansion route of acquisition and mergers. Because when an enterprise develops, it first focuses on a market and then slowly expands the market.
But when you are focusing on one market, your peers are focusing on another market. You want to expand the market, and your peers also want to expand the market.
Many times, both parties’ products cannot completely lead the other party, have advantages and loyal consumers. At this time, they may suffer losses from both sides.
So what is the most common solution in Europe and the United States? Merger!
If one is small and one is big, then one must be the big one wants to acquire the smaller one. Sometimes, the merger and acquisition model will also be adopted.
But if the size of the two companies is not much different and no one can guarantee that they can acquire each other, then they will adopt a merger model and combine the strengths of the two companies to make all shareholders profitable.
This is a typical example of Daimler-Corriesle, which is the product of the merger of two very powerful car companies.
After the merger, the shareholders of the original two companies become shareholders of the new company, so that shareholders can make more money. The only thing they want to compete for is the power and brand of the merged company.
Among them, there are examples of small swallowing big.
For example, WorldCom, this is the most typical example of a small swallow. But the result was that the company quickly became the second largest network in the world in two or three years, and the communications group once had a market value of nearly 200 billion US dollars.
But the reality is that they have debts of more than $40 billion and have huge losses every year.
In order to maintain the stock price, they had to take risks and make fake accounts. Then, after Feng Yu found someone to break it out, the company's stock price quickly plunged and eventually embarked on the road of bankruptcy.
Those former shareholders of WorldCom were once on the list of rich people, but many people went bankrupt later.
Feng Yu used different methods. He did not plan to acquire. He planned to acquire it, and used cash to acquire it.
First of all, he has a lot of cash now, and after this time, he will have more cash, and this cash will definitely be spent.
Acquisition of well-known companies in peers and expanding the industry scale of your own company is the safest path, which is much better than entering unfamiliar fields. One is more convenient to manage, and the other is also able to integrate advantageous resources to make the company stronger.
Unless this unfamiliar field has important strategic significance, such as the ship operation industry, it is a different matter.
Among them, the most important thing to expand is the businesses under its jurisdiction that have not become the world's number one. It is already the world's number one, and if it continues to expand, there will be a lot of trouble.
For example, it will be suspected of monopoly, and it will be boycotted by various countries.
But if it is not the world's number one, and not after the acquisition, it will be much easier. Feng Yu plans to turn some companies into the world's second and third, and then become the world's number one through his own development.
This not only avoids some troubles that may be involved, but also provides some challenges and motivation.
In other words, it is difficult for Feng Yu to become fat in one bite. For example, in the automotive industry, if Feng Yu wants to become the world's number one, he must acquire a company with a scale of four times that of Songjiang Automobile. This will not only swallow the big with a small amount, but also require an astronomical figure.
However, it is still very likely to acquire some automobile brands and then slowly develop, and within ten years, it is still very likely to become the top five automobile companies in the world. Then, it may not be possible to become the world's boss.
These very large acquisitions cannot be carried out for the time being. Feng Yu will not use the money to acquire them at this time. After a year or two, after the economic crisis occurs, it will be a good time for Feng Yu to take action!
Chapter completed!