1681 Pull Up Tata (3/5)
"Lu Dan, I am Feng. Are you interested in some American car brands?"
Tata Auto has entered the passenger car field since 1999 and has always been a commercial vehicle. However, they have no outstanding brands in the passenger car field, which means they are quite good in India and have not developed very well.
So they have always wanted to acquire one or two good passenger car brands to expand Tata Auto's popularity.
When La Danyi heard Feng Yu say this, he immediately became interested: "Feng, which company is the American car brand? Used together, Futer or Clares?"
Apart from these three major automobile companies, the United States has no outstanding automobile companies, or there are no automobile companies that Tata can like.
It is better to reinvest the factory by yourself than to acquire a small company. The brands they want now also require some passenger car technology.
"Forget it, we have received news from here that a US consortium is preparing to repurchase Clares and separate from Daimler. They not only have sufficient funds, but also have good interpersonal relationships. If we want to acquire it, it will cost more money, which is not cost-effective."
"But the same use and Futer are different. Both of their companies plan to sell some businesses, including brands, factories, stores, etc., and even some R&D centers. How about it, are you interested?"
"What brand is it?" Latan didn't ask any other questions. He didn't care much about the factories, stores and R&D centers, but what he cared about was the brand.
Factory and store can invest on their own, and in terms of technology, Tata Auto has made great progress over the years. However, brands, especially brands that have been operating for decades, cannot be achieved overnight. In the mind of pulling orders, this is the most important thing.
"Dangma, Luhu, Sabo, Vorvo, etc., as well as some third-tier passenger car brands, including Mazida shares in Futer's hands, etc."
As for Jiebao, Feng Yu didn't say this because Feng Yu wanted to take it.
With the decline of the Hanma in the United States, the sales of the Oriental Shenlu's low-energy consumption and high-performance SUV will definitely get better and better. In terms of sedans, Feng Yu still insists on his Songjiang brand. After years of promotion, this can be considered a third-tier brand in Europe and the United States.
What's more, with the large number of elves exported, the popularity of Songjiang brand can also increase.
However, in terms of sports cars, Bingcheng Machinery Manufacturing Group is still very weak. Even in China, Songjiang brand sports cars are sold in average. It can only be said that they will not lose money, but they will not make money.
Jiebao still has a certain foundation in sports cars. Combining the technology of Songjiang Automobile, launching a new generation of sports cars should be very popular.
Feng Yu’s plan is to build Jiebao into a brand that focuses on speed. Whether it is a sports car or a crossover, it must pay attention to speed, wind resistance coefficient, etc.
In this way, we can use Jiebao's sales channels to promote cars from other brands, so that the car sales of Bingcheng Machinery Manufacturing Group can reach a higher level.
As for Woerwo, it is not bad, and has always been the leader in safety, but Woerwo does not have passenger cars, but commercial vehicles.
Although Bingcheng Machinery Manufacturing Group also conducts the research and development of commercial vehicles, it has gradually abandoned its own production business. It is good to focus on passenger cars like Baoma, and it is easier to sell the research and development results of commercial vehicles to make profits.
If Woerwo can be split, then Feng Yu is still interested. But when he heard that Yangcheng Automobile has already targeted Woerwo, Feng Yu has no intention of continuing to compete.
La Ran chose Land Rover almost without hesitation because this company is in the UK, and India belongs to the Commonwealth country, and many things are very convenient and are more famous in India.
Moreover, Land Rover is also the most famous off-road vehicle brand in Europe, which is of great help to Tata Auto to enter the European passenger car market.
Of course, they also need a sedan brand, Worvo and Saab, which needs to be considered. But then they thought about it and laughed. This is a cooperation with Feng, and he can't take advantage of it. Feng hasn't said what he likes yet.
"Feng, I personally prefer Lu Hu and want a sedan brand. By the way, does Tong Yong Daewoo, the one under Tong Yong in South Korea, intends to sell it?"
Daewoo, South Korea, is also the second largest automobile company in South Korea. It also took the joint venture route, and then expanded rapidly after the joint venture ended.
Who is the joint venture? It is used together. This example has inspired Chinese auto companies. They believe that joint ventures are not without a way out, they can improve their technology and gradually become famous in the world.
But at the end of the last century, Daewoo went bankrupt, Daewoo was acquired by the same use and became Daewoo. Then, three years ago, Daewoo's commercial vehicle was sold to Tata Auto and became Tata Daewoo.
In this way, Tata Automobile's commercial vehicles are very well developed in South Korea and have been exported to China and Russia. It would be great if GM Daewoo can be acquired as a whole, and it will be of great significance to their strategy in Southeast Asia.
Feng Yu also wanted to buy the same Daewoo, but unfortunately, he said that they only know how to sell one of the Daewoo and Daewoo. Since that's the case, Feng Yu still chose to take back the state-owned brand first.
Moreover, General Motors Daewoo mainly produces brands under the same use. The factory is definitely very good, but the brand technology and other things have been abandoned.
"They won't sell this one. Both Tongyong and Fute's operations have problems. They found my Fengyu Holdings Group and wanted to sell it to me. And my motherland also has state-owned assets and want to acquire some."
"We are partners. This kind of thing that is good for everyone. I will definitely not be cheaper for outsiders, so this time, I also notified you."
"Futt has another brand that I don't plan to sell, and I'm just asking them to talk to them, that's Jiebao, I'm sure to win this. Since you like Luhu, I suggest you take down the defender and horse, so that you will become the strongest in the off-road vehicle field."
"As for sedans, you can also take a look at the brands under your rank. Let's talk about what you like."
"Feng, you are so friends. Okay, I've studied it here and call you right away!" La Dan Tata said loudly.
"By the way, I'll give you one more thing to explain to you in advance. I plan to register a new company, count it as a bridge, acquire it in the name of this new company, then reorganize the assets, and sell the high-quality assets to our respective companies. What do you think?"
"Yes, this is the best and saves trouble. But how to register this new company, how to allocate the investment ratio and equity ratio?"
"The preliminary plan is for you Tata, Fengyu Holdings and a certain state-owned assets in our country to conduct a joint venture, and then asset restructuring. We will discuss the final asset allocation. We will also negotiate the specific conditions. Let's discuss in detail."
"Where are you? New York? Okay, I will take people to New York in two days and let's meet and have a conversation!"
Chapter completed!