The Olympics, the world's largest sports event, has the most attention, the most competition events held, the most world records were born, and the most broadcasts and watches were also the most people.

It can be said that this Olympic Games held in China should have created a history of the number of viewers.

There are many Chinese people. Although people who like sports are not as good as those in Europe and the United States, this time it is held at their doorstep. With the promotion of the country, many people attach great importance to it.

Even some old men and ladies usually watch the June 1st Games that their grandchildren participate in. At this time, they are sitting in front of the TV with enthusiasm, watching the opening ceremony, and planning to watch some table tennis and other live broadcasts.

How effective should it be for advertising at such a grand event? It is just like advertising on the Chinese Spring Festival Gala plays an immediate effect on the Chinese market.

Many viewers in front of the TV saw that the camera was photographing outside the bird's nest, and many people were standing there watching, and some people couldn't get in, so they stood outside and watched the big screen.

But many people have discovered why the lens is tilted? Why did it stay for three seconds when scanning the big screen, and it seems to be facing the Fengyu brand trademark below the big screen?

Of course, this is the result of Fengyu Electric Appliances sponsorship fee. Although it only takes three seconds, it is already an extraordinary treatment.

The most important thing is that this lens can be cut off at that time and used directly as an advertisement for Fengyu Electric.

On the aerial helicopter, there were also hosts introducing the situation, which made people notice that the host was holding an l-pad in his hand, and was using this to check the opening ceremony process. The Lian Imaging logo on the l-pad can be clearly seen.

Originally, Feng Yu planned to spray the helicopter and spray the logo of Fengyu or Songjiang, but the boss rejected it.

What do you have to do with your products? What does this helicopter have to do with the brands you are talking about? Do you build helicopters in Fengyu Electronics or Songjiang Automobile production helicopters?

Even if you sponsor the most, you can't do this. What should other foreigners see? Is there any majesty of a great power?

Feng Yu had no choice but to give up. Even the request to post some advertising pictures inside the helicopter did not agree. There could only be five-star red flags here, and there could not be any other pictures!

Of course, there were no advertisements on the stage of the opening ceremony. Feng Yu thought of several implant methods, but the superiors did not agree, saying that the stage effect should be guaranteed and there should be no flaws.

However, at the opening ceremony, you always have to scan the audience. There are many banner advertisements under the audience. Whichever shot can be scanned, it will take advantage of which one of them can be scanned.

Under normal circumstances, these are all discussed by the sponsors and organizers. If you scan our advertisements, we can give you more money.

But this time, an Olympic sponsor madman like Coca-Cola wanted to spend money but didn't spend it!

They have always coveted the Chinese market, but they have been unable to open it for so many years. Although their old rival, Baisheng Coke, has not been able to open this market, the refreshing Coke has occupied the market. It is not that Chinese people don’t like to drink Coke, but don’t drink their Coca-Cola!

They have always wanted to advertise on CCTV, the largest media in China, but every year they won the bid. Even if it was an advertisement during the midnight period, they could not win it. But after several inquiries, others gave a perfect explanation, that is, someone bid higher than you.

What, in the United States, can you win the bid with a low bid in this kind of secret bid auction?

Fortunately, this time it is different. Coca-Cola is a sponsor of many Olympic Games and has a close relationship with the International Olympic Committee. This time it is different and has become one of its partners?

But when they wanted to pay more money for China, China didn’t want it at all. For the first time, they discovered that there were countries that held the Olympic Games and would recommend sponsorships!

But what can they do? The doorbar of the partner of this Olympics is too high. The last session is 50 million US dollars, but this session is 200 million US dollars!

After careful investigation, they found that the Chinese companies raised the doorbars, but they couldn't say anything.

If they spend more money, can you say that they spend more? This income must be distributed to the International Olympic Committee, and they will definitely not get support.

They have increased their sponsorship fees and become one of their partners. They must not miss this Olympics. And they can also take this opportunity to let their logo appear in front of audiences all over the world, especially in front of Chinese audiences, thereby helping them open up sales.

If you can't go to CCTV, you can also have online advertisements. Anyway, this soda is mainly drunk by young people and children, which is also the main group of netizens.

You can even advertise in newspapers, stations, school gates, etc., which is also a good choice. It is just that terminal retail outlets make them very helpless. Someone once said that Lehaha and other members of the Beverage Alliance have hinted to those retail outlets that we will give you freezers so that you can have iced drinks in summer.

But after taking our freezer, there are several brands that cannot be sold. The first one named here is their Coca-Cola. Of course, the specific agreement was not written like this, but there were violations. When they turned around, they would never get these best-selling beverages in China. The entire beverage alliance is too powerful.

Therefore, Coca-Cola can only cooperate with terminal retail with a slightly larger scale, such as some second-tier chain supermarkets in China. Although the scale is far less than that of Taihua Supermarket Group, it will not be threatened by the Beverage Alliance. Many of them have Huaxia State-owned shares, and the Beverage Alliance cannot be too much.

But this is far from enough. Those supermarkets combined are not as good as one Taihua Supermarket Group. They want to start a brand in this Olympics now, and then they are determined to use Chinese stars to advertise for a year.

In this way, driven by interests, Taihua Supermarket Group will no longer refuse their entry, so that they can share this most powerful terminal retail channel in China.

They no longer want to unify the Chinese market, they just want to gain a foothold. Their world's number one beverage giant can sell well in Africa, so why are they not adapting to the local conditions in China?

He was actually squeezed into the lowest-level market in the countryside, which is simply an insult to Coca-Cola!

But there is no way, this is reality. Many brands that are well-known in other countries and regions have failed in China.
Chapter completed!