After the launch of the Xiaobawang Super Learning Machine, although the price is cheaper than the Aihua Learning Machine, the response is not as good as Duan Yongping imagined.

Immediately afterwards, Duan Yongping proposed his advertising creativity of "clap song", and Feng Yu immediately adjusted two advertising periods for him.

"You take a photo and I take a photo, the little bully comes out of the learning machine..."

The clapping song of Xiaobawang, known as a classic advertising case in his previous life, failed to continue the magic of his previous life again. Xiaobawang in his previous life was considered to fill the market gap, and there were no competitors on the learning machine.

But this life is different. Aihua Learning Machinery was first launched for a month, and in the first month, the advertising density was very high. There were eight advertisements every day, and no company or brand could match it.

Although Feng Yu adjusted the advertisement after Xiaobawang’s super learning machine was launched on the market, the sales of Aihua learning machine are still better than Xiaobawang’s super learning machine.

Duan Yongping analyzed that there should be reasons why there is no celebrity endorsement. If you find a big star to be the endorsement, then sales will definitely increase. There are not many household names now, among which he believes that the most famous one, and even famous in the world, is Fang Long.

Duan Yongping thought about it, called Feng Yu, and told Feng Yu that he wanted to ask Fang Long to endorse Xiaobawang's super learning machine!

Feng Yu was so scared that he almost threw away the phone. Who are you looking for to endorse him? Fang Long?

I, Fang Long, was called the brand endorsement killer in his previous life. What brand he endorses, what brand has problems, and even later a saying in the business world was circulating that a company died, called "Fang Long endorsement"!

The endorsement of Xiaobawang learning machine, Xiaobawang went bankrupt; the endorsement of Aiduo VCD, the boss of Aiduo was jailed, and the company went bankrupt; the endorsement of Fenhuang Coke, the Fenhuang Coke brand disappeared; the endorsement of Kaidi Auto, only more than 900 cars sold across the country, and the brand disappeared; the endorsement of Bawang shampoo, the result proved that Bawang shampoo was cancerous; the endorsement of Missing Dumplings, Missing Dumplings were found to contain bacteria and removed from the shelves; the endorsement of Mitsubishi Motors, the result was a recall incident...

The first person who finished his life in his previous life was the Little Overlord! So when Feng Yu heard Duan Yongping wanted to ask Fang Long to endorse the speech, he felt the blood vessels on his forehead rush.

"Mr. Feng, Fang Long is the most popular Chinese star in the country, Asia, and even the world. If you ask him to endorse him, both domestic and export sales can have a star highlight effect. I called for consultation. I have spoken for two years, including shooting commercials and print advertisements. The other party asked for RMB 5 million, and I talked about 4.5 million."

Four million and five million, in two years, this price is actually very cheap. Compared to Fang Long's influence, even if it is only Asia, the price is also very valuable. However, Fang Long rarely comes to the mainland at this time. After all, Xiangjiang has not returned yet, and he has basically never attended any commercial activities in the mainland. The commercial value has not been fully developed.

His offer to Xiaobawang may also be a test of his commercial value in the mainland.

If you want to talk about Fang Long's death endorsement, in fact, someone in the past life said that it is all because Fang Long's fame is too great. After Fang Long's endorsement, product sales will soar. Everyone likes big stars, and out of trust in big stars, they buy the products they endorse. The surge in sales is caused by the inability to keep up with production capacity, blind expansion, management negligence, and sales chaos. Some are not the case, but they blindly trust Fang Long's fame.

The most important thing is that a big tree attracts wind, and nothing happened, but with Fang Long’s endorsement, the attention has surged, and a small matter is said to be a big deal. Of course, there are also the result of deliberately pushing by competitors.

If Duan Yongping invites Fang Long to endorse the spokesperson, then first of all, we have to ensure that Xiaobawang’s management will not have too many problems. In fact, there is no need to worry too much about this. In the past, Xiaobawang Company had many state-owned enterprise cadres sent by the government, and it is said that the accounts inside were very unclear.

Now the company has completed its restructuring and has become a joint-stock system. Moreover, with several administrative personnel dispatched by Fu Guangzheng, there are not so many people who are trying to make trouble, so there should not be too big problems.

The only thing that worried Feng Yu was that Xiaobawang’s production capacity could not keep up. If you hire other factories to OEM, if the quality is not up to standard, the impact would be great.

At this time, there were many factories producing electronic products in Nanyue. In his previous life, Xiaobawang looked for other factories to manufacture them, and then the quality problems arose and eventually went bankrupt.

Feng Yu was considering whether to directly merge some small factories and increase Xiaobawang’s production capacity. It is always much more reassuring to manage it yourself than OEM.

"Have you told Mr. Fu about this? Do he agree?" Feng Yu had a headache.

"I told Mr. Fu, Mr. Fu asked you to ask for your opinion." Fu Guangzheng actually thought it was okay to ask Fang Long to endorse, and the endorsement fee of 4.5 million yuan is much cheaper than Fang Long's worth in Xiangjiang.

But Fu Guangzheng knew Feng Yu's magic, and Feng Yu seemed to choose a spokesperson, and he had a better vision than others. Just say that the spokespersons of the leafless fan and humidifier in Europe and the United States were very advantageous when they signed those two.

So although he thought Fang Long was very good, he didn't agree at once. What if Feng Yu had a more value-for-money choice?

"Mr. Duan, have you considered it? Now Xiaobawang's factory not only needs to produce Xiaobawang's super learning machine, but also needs to produce Aihua learning machine. The current sales are basically the same as the output. After Fanglong endorsement, what if Xiaobawang's sales soar and the production capacity cannot keep up?"

"There are many electronic factories near us, so we can find someone else to manufacture them."

Sure enough, I still followed the old path.

"It is better to manage this yourself than to merge some electronics factories and find someone to work in the OEM. For this matter, please discuss with Mr. Fu and come up with a solution."

Damn, if you want to endorse Fanglong, you must not find someone to work!

Duan Yongping discussed with Fu Guangzheng that it would be fine to acquire a small factory with Xiaobawang's existing funds, but it would be more difficult to acquire two factories. However, the old method we can also adopt the previous method, which is to collect funds from the dealer first, and then use the money to purchase the factory, and then sell the products produced to the dealer. If the funds are not enough, it can also suppress the material payment or even the workers' wages.

Paying workers’ wages? This is the same as Feng Yu, it’s not possible! The payment from material dealers and distributors can be reduced, or even loans, but the workers’ wages cannot be reduced!

After the two discussed, they contacted Feng Yu, and Feng Yu also agreed to Fu Guangzheng's solution, so let's take a loan. Xiaobawang's production capacity must be expanded.

In the past two years, China's economic growth has continued to maintain a rapid pace. People's income is getting higher and higher, and the sales of learning machines will also get better. In addition, with the invitation of Fang Long to endorse the sales will definitely be better.
Chapter completed!