Songjiang brand sedan has developed three models, six models, namely Mingming, Hongxing and Off-road, and has begun to try mass production. Of course, the output was not dared to increase at the beginning. The two branches built first, all the models combined, and the monthly output is less than 1,000 units.

Several large domestic automobile manufacturing companies began to know that Bingcheng Machinery Company launched its automobile manufacturing project, especially when it focused on developing cars, they all thought it was a joke.

Can you build a good car if you are a tractor and motorcycle?

When it comes to motorcycles and tractors, you Bingcheng Machinery Company may be the top in China now. Whether in terms of sales or product quality, Bingcheng Machinery Company has the possibility of becoming the number one in China.

But in terms of cars? Not to mention that the domestic sedan market has just emerged, even if it is already popular, with so many old brands in our country, will your turn be Songjiang sedan become popular?

We all use advanced technologies from Germany, the United States and island countries to import their production lines and their experts to guide them. What about Songjiang brand sedans?

What? They hired Soviet automobile manufacturing experts?

Stop funny, is there any good car in the Soviet Union? The Soviet cars were noisy, old styles, and it was uncomfortable to sit down. In recent years, China has not imported Soviet cars. Oh, no, it was the former Soviet Union.

The one who is waiting for jokes here is FAW in Jilin Province.

Bingcheng Machinery Company poached a lot of people from them, many of which can be called technical backbones. He still remembers the scene when Bingcheng Machinery Company pulled banners at the entrance of their factory to find people!

He was waiting for the scene where the car of Bingcheng Machinery Company was left unattended and then had to sell the car manufacturing factory. At that time, he could acquire one or two factories to expand FAW's production capacity. Well, at the same time, he had to poach all the people of Bingcheng Machinery Company, not only technicians and skilled workers, but also ordinary workers, leaving them unavailable!

...

When everyone was dissatisfied with Songjiang brand cars, Feng Yu, Fu Guangzheng and others were full of confidence. They tested the car, ranging from the lowest retail price of 120,000 to the highest retail price of 500,000, and one of them was a diesel off-road vehicle, which was not available in the domestic market.

But how to promote it has become a problem that lies in everyone's mind.

Fu Guangzheng means to place advertisements in major media, especially advertisements from CCTV, and to invite celebrities to endorse them. It is best to hold an auto show, and the bigger the scene can be. The most important point is to increase brand awareness.

Among the Chinese people now, Songjiang brand is still in the impression of motorcycles. When they rashly launch a sedan, they will not dare to sell it. After all, there are imported cars and domestic joint venture cars, and these quality and after-sales service are guaranteed, but we have nothing.

Feng Yu asked someone to calculate that if a complete after-sales service repair point was established in each provincial capital, it would cost more than 100 million yuan! Unless he could make money by charging higher than the market price like the 4S store in his previous life, he would definitely lose money.

But if there is no after-sales maintenance point, it will give others the feeling that you do not include after-sales, reducing customers' desire to buy.

Another point is that the price of cars is too high. Those motorcycle agents have no strength at all. They agents sell cars. Even if one model only enters two units, it will cost two million yuan. But how can one store only enter these few cars? There are also stores, salesmen and other costs, which are difficult for them to afford.

Feng Yu had considered these issues before. His opinion was the initial agent, and he could provide the car to the agent first, and the agent could only pay a deposit of one million. However, when selling, the payment must be entered into the account of Taihua Trading Company, and then Taihua Trading Company will settle the payment with these agents. This is also the sales model commonly adopted by many 4S stores in later generations.

In each store, Bingcheng Machinery Company can dispatch a maintenance staff and hire two more people in the store, which should be enough for the time being. Songjiang brand cars are relatively resistant to manufacturing.

This will form the prototype of the 4S store in the previous life. The disadvantage is that it cannot quickly recover funds, which will put a lot of pressure on the machinery company. Once the sales are not smooth, it may cause the capital chain to break. If it is a little more serious, it will only be a hero who cuts off his arm and stops all the automobile factories.

But if the sales are good, it can form a sales network faster and increase sales faster, and it is indeed much easier than establishing a sales store by themselves.

Li Mingde is a little opposed to this. Look at FAW and Erqi, the auto manufacturing companies, don’t they all set up their own stores and sell them by themselves? You bet the car to others, what if others run away? A deposit of one million yuan, but you give the other party a dozen cars that cost more than two million yuan. How much risk is there?

At the beginning, Li Mingde opposed Feng Yu's plate shop so big, and there was no such a large market in China. Why would you do such a large layout?

Although only two branches have begun to start production, aren’t other branches also under rapid construction? They will also be put into production at the beginning of next year. What should I do if the car sales are not good at that time?

Feng Yu smiled. He had a second sales method, which was the salesperson sales model.

Just like in the United States, home-to-door sales are a very common sales model now. A good salesperson earns a year equivalent to an executive. When they sell products, they don’t even need spot stock. They will take customers back to the factory to see the products, so that customers can decide whether to buy them.

Of course, it is not to let them go to ordinary people's homes to promote, but to let them go to government agencies to promote.

As soon as this method was mentioned, Fu Guangzheng and Li Mingde agreed very much. In the end, Feng Yu decided to take a two-pronged approach, and handed over the car to the motorcycle agents to continue the agency, while mobilizing the sales staff of the machinery company to go to various agencies to promote it.

If Feng Yu's memory is correct, next year will be the year when China's official vehicles soar. It seems that even deputy-division-level cadres have been equipped with special cars. In some areas, even section chiefs have special cars!

There are many reasons for this. For example, in this five-year plan, investment promotion has become the focus of the examination, which is related to the promotion of leading cadres; for example, the surge in the output of domestic cars, or the surge in the output of joint venture cars, has led to a further decline in vehicle prices and an increase in fiscal revenue. More and more officials also feel that they should buy them to get a car, increase their treatment, etc.

This is a good opportunity for Songjiang brand cars to become famous. It can be said that these six cars were designed by Feng Yu himself, and he provided creativity and specific designs by Liu Mike and others.

The three types of cars are traditional sedans (National Olympics), SUVs (off-road) and business cars (Red Star).

The target opponent of the sedan is Santana, the target opponent of the SUV is Cherokee and Jeep, and the target opponent of the business car is Mercedes-Benz and Audi!

For the sake of sales, Feng Yu and Fu Guangzheng also began to find officials with good relationships and started to public relations and government agencies, so as to sell the car to the leaders first. Only when the people below choose will they consider the Songjiang brand!
Chapter completed!