Feng Yu's goal seems to be very big, but it is really not far from Lehaha. Now the leading beverage market in China is Jianlibao, and others such as Coconut Tree, Lebaishi, etc. have been surpassed by Lehaha.

As for foreign giants such as Coca-Cola, they are still lukewarm in the Chinese market. Although they make money, they don’t make much money and their brands have not started. It also has something to do with their lack of promotion. They believe that China cannot drink soda every day.

However, the beverage giants in their previous lives, such as Jiaduobao, Fenhuang, have not yet appeared. Xu Risheng is still active in the province. Huiyuan has developed somewhat, but it is mainly concentrated in Shandong and Beijing and Tianjin, and its sales are far from comparable to Lehaha.

As long as you surpass Jianlibao, Lehaha can become the market leader. However, at this time, Lehaha's sales of oral liquid are far from comparable to Jianlibao. It is Jianlibao that makes Coca-Cola and Baishi Cola unable to be rampant in China. The first choice for carbonated beverages among Chinese people is Jianlibao.

Last year, Jianlibao formed a football youth team and went to Brazil to study and wanted to build a Chinese football platinum generation, but they selected not many people, and many of them were stuffed into it by related households. Therefore, there are not many people in this youth team in the future, and the Platinum generation is even more nonsense.

This year, Jianlibao won the beverage sponsorship for the Asian Games. In the next four or five years, Jianlibao's sales will continue to rise and firmly occupy the leading position. At this time, Jianlibao's annual sales have exceeded one billion yuan, and are still growing rapidly!

But Feng Yu remembers that Jianlibao quickly declined since 1998. There are several reasons. The first is that a variety of beverages appear, crazy publicity, and seize the market. Jianlibao considers himself the market leader and does not take those brands seriously. As a result, Jianlibao's brand influence has become lower and lower, and its market share has become smaller and smaller.

The second point is also very interesting. Jianlibao's sales are booming, and the local government continues to withdraw profits. It also requires Jianlibao to expand production. How to expand production? Loans and acquire local small factories. This allows Jianlibao to expand rapidly, but unfortunately he did not consider the issue of funds. After the sales decline, the profits were severely reduced and the capital chain was suddenly broken. Even the funds for production could not be taken out, so it naturally declined.

The third point is that Jianlibao's sales have always been a traditional model, and even a complete sales network has not been established well. When they wanted to establish it, they found that they could not afford to build it, and the funds were gone.

The fourth point is that the relationship with the local government deteriorates. Originally, Jianlibao relies on the rolling development of profits, and there will be no break in the capital chain. However, the local government's endless withdrawal of profits has made Jianlibao's funds more and more difficult. However, Jianlibao's leaders believe that the local government system is more serious and the endless withdrawal of profits has led to the decline of Jianlibao.

In short, there are many statements, and Feng Yu only knows that Jianlibao declined due to reasons such as broken capital chain, insufficient brand maintenance, and backward sales model. This also made Feng Yu not pay much attention to Jianlibao's former chairman.

Of course, the former chairman Li Jingwei is also quite powerful. Not only did he founded Jianlibao, there is another feat, that is, Li Ning Company was also founded by him in conjunction with world champion Li Ning. Although the major shareholder is Li Ning and he was kicked out very early, at least his vision is still good in this era.

Another reason why Feng Yu didn't plan to recruit him was that Li Jingwei was not young. He was in his fifties, his energy continued to decline, and his decision-making was not so smart.

He was imprisoned in his previous life because he moved tens of millions of funds during the restructuring of Jianlibao, which shows that this person was also jealous of money and his character was not so trustworthy.

When creating a brand, I don’t know how to hold the brand in my own hands. I rely on the government, but I don’t know that when enterprises across the country are reorganized, I take the lead in demanding reforms and seeking profits for myself. On the contrary, at the end, I can’t help but reach out and make my last days lose my health.

It would be fine if he had the ability of Chu Shijian of the Red Tower. Even if he had received the money, all the workers would support him and jointly wrote a letter to reduce his sentence. As for him, after he was found to transfer his assets, no one spoke for him, which has to be said to be a kind of sadness.

Of course, it is also related to Chu Shijian's value of hundreds of billions of yuan for Hongta and making the employees' lives better and better. Li Jingwei made money with Jianlibao, but he did not allow the workers to benefit. When he finally wanted to benefit the workers, he was powerless. Jianlibao was in decline.

Another thing is that if you want to acquire Jianlibao now, it is absolutely impossible to have more than one billion without. But after Jianlibao goes down a few years, several hundred million will be enough.

But no matter what, Lehaha is still unshakable to Jianlibao's dominance at this time, unless Feng Yu uses some extraordinary means to trick Jianlibao.

It is easy for Feng Yu to cheat Jianlibao, but Feng Yu did not do this. This is a nationally proud brand. Let it continue to develop and wait until it declines before acquiring it.

Besides, there is no need for those shameful means. Feng Yu is also confident that he will step on Jianlibao within five years!

Jianlibao’s biggest failure is that he does not know how to operate a brand and does not know how to use the influence of the brand to expand his business. If Feng Yu manages Jianlibao, then Jianlibao will launch nutritional beverages, carbonated soda, etc., such as Pulse, Red Bull and other beverages, which not only conforms to Jianlibao’s brand image, but also makes a lot of profits.

But Jianlibao sticks to this sports drink, not even talking about other flavors, does not understand brand management, and does not know the power of TV advertising.

Another one is also very interesting. Jianlibao strongly resists Coke, and the first can of Jianlibao was actually produced by borrowing the Baishi production line.

In other words, Baishi helped Jianlibao at that time, but turned around and Jianlibao resisted Baishi, which made Baishi very dissatisfied. Otherwise, he would not have stepped on it hard when Jianlibao was in a downturn, instead of pulling it.

Lehaha wants to launch carbonated beverages because she wants to take advantage of the opportunity to seize the market while Jianlibao resists Baishi and Coca-Cola, and then turn around and join forces with Jianlibao to suppress Baishi and Coca-Cola!

For the time being, Lehaha was added later, but in yogurt drinks, Lehaha has become the leader in the market. Feng Yu just wanted Lehaha to launch the beverage nutrition express line that swept the Chinese beverage industry in his previous life!

Nutrition Express is just that some other nutrients are added to yogurt. To put it bluntly, there is nothing mysterious, but this kind of drink has created a miracle with annual sales of more than 40 billion with good publicity and complete sales channels!

Zong Qingxian nodded thoughtfully in the large bottle of yogurt. Yes, why didn’t I expect that not only children can drink it, but adults can drink it, and sales will inevitably reach a peak again!

It is not impossible to catch up and surpass Jianlibao within five years! Lehaha, why can't we become the leader of the Chinese beverage industry? (To be continued.)
Chapter completed!