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Condition 830

The quiet time was only three seconds, and the next moment, the scene became even more messy. Many people were stretching their necks and shouting, asking this question or that question, Feng Yu couldn't hear clearly what they were saying.

Feng Yu couldn't bear it this time, and slapped the table and shouted: "Quiet!"

"Call everyone together is a matter of the alliance. The alliance must have a rule. What do you think of being noisy like this!" Feng Yu said angrily.

Everyone was shocked. Most of them became quiet. Several people were obviously dissatisfied, including Xu Risheng's general manager.

"Mr. Feng, according to your opinion, the rules of the alliance are yours?"

Feng Yu looked at the other party and sneered: "So what if it is my rule? My rule can take care of everyone's interests. If you have the ability to do what I said, then do you do it?"

Feng Yu hates such people the most. Mao has no ability and likes to be blind. He thinks it is great to be an official? At best, you are just an official.

Feng Yu didn't take this kind of little male official seriously at all! Even if you are the mayor, the provincial governor, the man will ignore it when he doesn't want to pay attention to it!

Seeing that no one was talking, Feng Yu continued: "I know many executives of large supermarket chains in Europe and the United States, and I can even convince each other that our products have a counter in their supermarkets. Europeans and Americans are used to shopping in supermarkets. Supermarkets can be said to be the most powerful sales terminal and have a strong advertising effect. Drinks that cannot enter the supermarket chain are destined to have no future!"

The leaders of some major companies in the audience thought that they all exported their products abroad, but they were limited to Southeast Asia. Even if they were exported to Europe, they were just a small number of products from European agents. Some even made a one-time deal, which was because they lost money to sell for publicity.

We export products from Europe, so the quality is too much? Many products even add words like exported to many European countries in advertising slogans, because Chinese people recognized these things at this time.

If foreigners are willing to buy it, it must be a good thing!

The sales experience of these beverage companies in China cannot be copied abroad at all. The same is true for Jianlibao. When it was initially sold, a large number of advertisements were placed on the eve of the festival to turn their products into a gift!

After a certain foundation, these beverages become real beverages, a hobby product and consumer product, and then they are promoted step by step on a large-scale basis. The main method is to advertise on CCTV.

In Europe and the United States, there are many satellite TV stations and the audience is scattered. Unlike China, they are all the only ones in CCTV. Even the advertising of CCTV has a magic effect. Almost as long as the products advertised on CCTV, sales can increase greatly. This is a very good thing.

"Mr. Feng, what you said is so good. Are you going to help promote our products?" someone asked.

"We need to invest some money to advertise in Europe, North America and other regions. This money is definitely higher than the domestic advertising costs, but the consumption capacity of developed countries in Europe and the United States is far stronger than that in our country. If we join forces, we can strive for a preferential price, which can reduce the advertising costs of all products."

"Mr. Feng means, we all have to pay for it? How do we calculate the focus of the publicity? How do we calculate the proportion of the money?"

"I'll make it clear that not everyone has to pay, but only the selected products are qualified to pay." Feng Yu emphasized.

The people below looked at each other and said, what does it mean? Since we don’t help us promote it, what should we do? Show the strength of your big companies?

At this time, Zong Qing had arranged the child care in advance and the child asked loudly: "Mr. Feng, then how to choose?"

"It's very simple. First of all, your products must meet the quality inspection standards of the United States, Europe and other countries. If this fails, nothing will be done. Secondly, you must have a certain scale. What is a certain scale? It means that at least one shelf of all supermarkets should be able to provide goods in one shelf of supermarkets. I roughly calculated that there are thousands of supermarkets in North America alone, and there are thousands of supermarkets in those channels in Europe. Even if I have five thousand supermarkets, a supermarket should have at least one hundred bottles or one hundred cans of beverages. That is to say, you must have the ability to provide 500,000 bottles or 500,000 cans of beverages at a time. This is still the lowest standard. If the product sells well, you must also have the ability to restock at any time."

This is not calculated based on cost, but requires the capacity to ensure production capacity. It cannot be promoted. The other party’s supermarket wants goods, but you can’t provide them, right? Jianlibao made this mistake in his previous life. After the millennium, he changed the controlling party and advertised it all over the place. As a result, the dealer asked for goods and was told that there was no one!

Then isn’t TM wasting advertising fees? It’s just a mortal act!

Of course, those who came to the meeting this time had this production capacity. However, if there were so many exports, their domestic market would be affected. If the base camp was lost for export, it would be more than worth the loss.

Once this condition was expressed, many companies had already backed down, but some of Feng Yu's most optimistic companies still looked at Feng Yu with great interest. They were all confident that they could easily complete these tasks and would definitely pass the quality inspections in European and American countries.

"Then you still need sufficient funds to take them out for advertising. Even if we place advertisements on TV stations, we have to place advertisements in newspapers and give some promotional expenses to those supermarkets. This is not a small amount. But the advantage is that once your products are recognized by consumers, your sales will inevitably rise sharply. I think everyone can understand this, right?"

"The next thing is the market positioning issue. Our products should adopt different promotional methods according to their positioning. Similar products will be placed together for consumers to choose from. For example, dairy products are placed together with dairy products, carbonated beverages are placed together with carbonated beverages, tea beverages are placed together with tea beverages, and functional beverages are placed together with functional beverages. The prices of products here should be different, even if they are only one cent different, the differences must be reflected."

"Mr. Feng, many of our products are at the same price in China, why do we have to make a difference abroad?"

"Because we are all new products, they are unfamiliar with them. Of course, the final price must be negotiated with various companies, and this price must also meet the requirements. Don't think that everything abroad is expensive. For example, Coca-Cola, the selling price is slightly different in different countries."

"There are still many detailed questions, which I will not repeat here. I think that they meet the above requirements and want to join forces with us to try overseas markets. Come and get a form. I will send a batch of products to Europe and the United States as soon as possible to test. Only when the test passes can we talk about other things."

Most people came to get the form, but Feng Yu estimated that the form would not be more than one-tenth. Only when everyone joins hands can they truly fight against the European and American beverage giants. No one can succeed when fighting alone!
Chapter completed!
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