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Chapter 858 Is it the other way around?

Zong Qingxian and Li Jingwei called Feng Yu, and talked about their achievements, how they delayed Liangle Company. The other companies in the Beverage Alliance were also good, and there was no betrayal.

In fact, those companies themselves have the intention of resisting the two li. The market is so big, and there are already multiple beverage companies coexisting. If two more tigers are introduced, they may be eaten in turn.

Liangle Company used this method to retake beverage companies from those countries in several countries. This time, it happened to sell beverage alliances and sell Feng Yu and the others to face.

Their ideas are the same as Lehaha, Jianlibao and other things. They must not only maintain the original market, but also vigorously develop new markets so that they can become bigger and stronger!

Who is not jealous of Liangle Company's high profits? The beverage industry has great potential. There are so many Chinese people, as long as they maintain their market share, their profits will continue to grow.

Feng Yu always felt that they had missed something. Moreover, Liangle Company, a giant in the beverage industry, would not be defeated by such simple means. With such a large market in China, Liangle Company would never give up.

Soon, Feng Yu and the others knew what methods Liangle Company had used.

Liangle Company's products have appeared in markets below the county level, mainly in county towns and towns, and those convenience stores are the blind spots of Lehaha, Jianlibao, etc.

Feng Yu looked incredible when he heard this news. This is the opposite. Shouldn’t it be a two-le-le-fat ~ Can other Coke brands be sold in the countryside?

Feng Yu frowned. How is this possible? This channel is the worst. The population and consumption capacity of many towns can match a district in a certain city. The costs of transportation, warehousing, etc. will rise sharply, and the consumption capacity is not high. This is not the style of Liangle!

This is a typical rural strategy of surrounding the city. There were two types of cola in the past life. This tactic was adopted in China. One was the very cola of the lehaha and the other was the Fenhuang Cola. They all appeared in the countryside in large quantities and occupied the market at low prices. The main propaganda methods were: TV advertising and the other was the kind of wall-painted advertisements in the countryside.

At that time in my previous life, Liangle had already gained popularity and firmly occupied the city's sales, and no one could shake it. These two companies have taken a different approach and sold well, with at least a year of sales of several hundred million yuan and their profits are not low.

But that is a method used by small to big, will Liangle Company do this? Invisibly, isn’t it lowering its brand to a higher level?

Even if the two Le agreed, how could they sell to those rural areas so quickly? If it were the sales channels they established themselves, Feng Yu would definitely not believe it. It is absolutely impossible to build sales channels so quickly!

This kind of thing is easy to investigate, but the result made Feng Yu frown.

BaiScola has cooperated with Kang Shuaifu, and Coca-Cola has cooperated with the same company. The two companies have been developing rural markets this year because the competition in urban markets is not enough to make them happy.

But the investment cost of developing such channels is also very high. Moreover, the consumption capacity in rural areas is indeed not high, and they are still losing money now.

At this time, the two Le companies, which had no way to cooperate, came to them separately and sought cooperation. These two beverage companies are not restricted by the beverage alliance and happen to have a bad relationship with the beverage alliance, so everyone has a common opponent.

Moreover, both companies are from Baodao. Some time ago, they were severely fined by the mainland government, but they did not have any patriotism. In other words, they did not regard the mainland as their motherland at all!

Feng Yu then remembered that in his previous life, Baishi Company had strategic cooperation with Kang Shuai Fu. All Baishi's filling factories were sold to Kang Shuai Fu, and a new flavor of Coke was also sold to Kang Shuai Fu in exchange for Kang Shuai Fu to produce OEM for Baishi Coke and were insured for sale.

Of course, the funds Kang Shuaifu paid are also an astronomical figure, and it is hard to say whoever suffers the advantage.

Anyway, since its cooperation, Baisu has steadily suppressed Coca-Cola in China and even Southeast Asia. Whether it is Coke's sales, carbonated beverage sales or juice sales, they are all above Coca-Cola, and the Chinese market has also become the fastest profit growth point for Baisu Cola.

Unexpectedly, in this life, Baishi still chose the old path, but this time it was definitely different from the previous life. Kang Shuaifu did not have the status of the boss of tea beverages, nor did he have such awesome sales channels, nor did he have a nationally renowned beverage brand. The cooperation between the two companies may be the result of a group to keep warm.

Kangshuai Fu invested too much in his own channels, and after selling Baishi, it would save Kangshuai Fu a lot of channel costs. More importantly, Baishi will rent the filling factory to Kangshuai Fu for use, increasing Kangshuai Fu's production capacity and saving transportation costs.

It can be said that cooperation between the two companies is a win-win situation.

Coca-Cola also saw this and immediately chose to cooperate with the same company, the same way of cooperation, and the same choice.

To put it bluntly, they all have a common enemy, that is, the Beverage Alliance. This alliance firmly grasps the pricing power of Huaxia beverages. Although it has not been stated clearly, it has formed a fact.

Their tea beverages, dairy products, carbonated beverages and even mineral water are basically the same, and there is no price competition. The goals of this beverage alliance are very consistent. First, drive Liangle Company out of the Chinese market, and suppress Kang Shuaifu and the same two companies, so that they can withdraw from the beverage industry.

Liangle Company's helpless move also had a good effect. The rural areas will become richer and more expensive, and their consumption capacity will become higher and higher. Besides, they have not given up on the urban market. The two Baodao companies have sales capabilities in cities.

Although they are not as professional as specialized beverage dealers, their instant noodles have absolutely no bad sales ability and have their own sales channels, which are not as good as Lehaha, but they are definitely not much weaker than Jianlibao.

Liangle Company thought about it and formed a joint attack in the future to regain the market. While surrounding the city with the countryside, it continued to lay a nail in the urban market and maintain brand awareness. It only took two years for them to counterattack the city. At that time, their own sales channels built in the city were already successful.

So in this way, the American Coke Company cooperated with two companies in Baodao to solve their sales channel problems and catch up with the end of the peak sales season.

This incident reminds Feng Yu and the others. Don’t underestimate other companies, they can always find a way out that you can’t find.

Zong Qingxian, Li Jingwei and the others were so angry that they were these two treasure island companies. If it weren't for them, Liangle Company would have suffered a lot of losses this year.

Humph, didn’t you start with making instant noodles? Then we also sell instant noodles! Zong Qingxian was hesitating at first, but now he has made up his mind.
Chapter completed!
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