Chapter 864 That Aihua is here again
With Director Fang greeting, the Internet access license was approved quickly, and more than one was given. The mobile phone was created, and there must be Fengyu cards and Aihua cards, right?
The sales channels of mobile phones are the same as those of pagers. There are self-operated stores, counters of Taihua Supermarkets, and sales points that cooperate with postal services.
The most powerful one is still the Post Office. The Post Office has built a company under the Post Office, which specializes in selling communication products, and its sales capabilities have become even stronger.
Feng Yu negotiated with the manager of Postal Putai and asked them to sell Aihua and Fengyu mobile phones, with the agency fee reaching 8%.
Such a high agency fee is enough to ensure that when facing customers who want to buy mobile phones, the first one recommended is the mobile phones of these two brands.
There is no need to mention Aihua brand. The production and sales of Aihua pagers last year were as good as Motorola, and they have already achieved a leading position in Chinese pagers. The single profit exceeded Motorola, and China's market share exceeded 40%.
Such a brand of mobile phones, which are also mobile communication terminals, are naturally easily accepted by customers. Just like Motorola's mobile phones, when others hear it is Motorola, they think it is a big brand with good quality.
Although Fengyu brand only allows Aihua Electronics to manufacture a small number of pagers, Fengyu brand is the most well-known electronic and electrical appliance brand in China. If Fengyu brand is available for mobile phones, some consumers will definitely be willing to buy it.
A batch of AIWA has also been manufactured for AIWA. This is a foil, mainly sold to island markets. In other overseas markets, it will not be recommended. In those markets, the main ones to promote Fengyu brand mobile phones in the future.
A month later, the first batch of Aihua mobile phones and Fengyu mobile phones were officially launched in China!
Feng Yu called the CCTV advertisement and asked Director Jia to change it. This is Feng Yu who has the privilege. Others want to change the advertisement, but there is no one!
Who made Feng Yu buy the most advertising time and the highest total price every year? And every time CCTV needs help, Feng Yu never refused. Before he knew it, Master Jia had already regarded Feng Yu as a friend who had a close friend.
"Aihua mobile phone, Chinese people's own mobile phone! Aihua Electric Appliances, I love China!"
It is still this classic advertising slogan. Apart from the mobile phone, there is only one person's hand.
"Wind and rain mobile phones, after experiencing wind and rain. Wind and rain electrical appliances, master core technology!"
When these two advertisements appeared on CCTV, they were quickly noticed by many Chinese people. Many people could even recite the following sentence when listening to the advertising slogans.
Some people who originally planned to buy mobile phones now have new choices. They all want to see how the quality of this domestic mobile phone is, and the appearance looks very beautiful.
If it is another domestic brand, they will be detrimental to quality issues, but Aihua and Fengyu brands have always been the pride of China and are famous brands.
When some people went to the Post Office to check out, they found that the functions are indeed not worse than those in foreign countries and the prices are much cheaper. And they also heard a news that the leaders used them, and they were all mobile phones of these two brands. As soon as these two phones were launched, they sold a lot.
Government procurement is Feng Yu who has taken advantage of the current policy. Since Feng Yu told Director Fang about the new protectionist methods, the central government has issued a document that when government procurement, domestic brands should be given priority.
Although it is said to be priority, not compulsory, people below are obediently choosing domestic brands. Many leaders bought mobile phones last year, the signal is not good, the battery is not resistant to use, the call sound is not clear, the buttons are not sensitive, and some problems appear, but they are not even said to be there.
If you have problems, you can repair it for a few hundred yuan, but how could the leaders use repaired things? A small piece of paint fell off the cabinet and could replace the entire set of combination cabinets, let alone this old and unhealthy phone.
Before, only the domestic mobile phones were pandas, which were too small for most people to buy, and it was not easy to use. But now it’s different. The mobile phones of Aihua and Fengyu brands have been launched, and there are still a lot of them. I’m giving them a reason to change their phones!
In order to respond to the central government’s call and use domestic products, we must use Aihua mobile phones or Fengyu mobile phones. What should you do with the old mobile phones before? Either use them for subordinates or for family members, anyway, it’s not wasted!
Feng Yu didn't expect that when he talked about the half-baked new protectionist approach he knew, he would get such great benefits.
As soon as it was launched, it could sell so much. By the end of the year, the sales volume will definitely be better. Moreover, the reputation of those who have used it will further increase the sales of mobile phones.
...
"Mr. Schneipp, Mr. Schneipp, no, that Aihua is here to grab the market again!"
Motorola China President Schneiper is sitting in the office looking at the report. The sales of mobile phones increased a little last month. Although the sales of pagers have declined a little, it is not important. The profits of mobile phones are higher and are the company's main development direction in the future.
He just smiled on his face when he heard the assistant rushing in. Why was there no politeness at all and came in without knocking on the door!
Wait, what did he say just now?!
"You say it again, why are you here to grab the market again?" Schneip thought that his Chinese was not good, so he heard it wrong.
"That Aihua brand competes with us on the pager in the Chinese market, and the Chinese pager is pressing our Aihua Electronics, they have produced mobile phones!"
"What did you say? Aihua produced a mobile phone? What did you hear about?"
"There are advertising on TV! There are also Fengyu mobile phones. I heard that Fengyu Electronics is produced. These two brands have produced mobile phones. Do we need to respond?" the assistant asked.
"Of course, you have to deal with it. One more competitor, one more person will share the profit. You ask someone to buy one of their phones models and test the performance of their phones." Schneiper instructed.
Schneipp was not too worried about this. Mobile phones are not pagers. The technical requirements are higher, the buttons are more pressed, and the system is more complicated. Aihua's pager is well made. Fengyu brand pager is sold to Russia, but that is just a pager. The world's mobile phone production company is about one-tenth of that of pager production companies, which is enough to prove the technical gap between the two!
Besides, what kind of company does it belong to? Motorola, the leader in the mobile communications industry. Whether it is pagers or mobile phones, their market share is among the best in the industry. In countries like island countries with very serious localist protection, sales may not be very good, but in the Chinese market, their mobile phones do not have competitors, and their market share is the first, and their share exceeds 60% is proof!
What can those two brands do if they produce mobile phones? It’s a big fuss!
Chapter completed!