Chapter 145 Jiang's Group's Strategy
Speaking of which, Kingsoft is engaged in very diverse industries. There are Kingsoft Antivirus in the field of antivirus, Swordsman Love Series in the game market, learning software Kingsoft PowerWord, Kingsoft Typing, etc. There are also the proud WPS, which has always been called the national industry.
Unfortunately, Kingsoft is engaged in too many projects and too complicated, and it has not done any of them well in several fields. Antivirus, it is not as good as Rising in China. In 2011, it was held by Tencent Holdings. As for the game, it was developed as a Swordsman Love 3. Although it has always claimed to be the number one martial arts in China, it seems a bit unworthy compared to the development cost of 300 million. I don’t know if the cost will be recovered after the operation.
Of course, Jiang Feng didn't think Kingsoft could do it, otherwise he wouldn't have acquired Kingsoft, but Kingsoft did not make every piece of them.
The last thing to talk about is WPS.
It can be said that Kingsoft WPS at that time had always had a high market share in the domestic market before 2000. Even Microsoft's word could not compete with it. However, after Microsoft launched word2000, the WPS market share declined and then declined. In just over a year, few people in the market used it. It was not until later in 2009 that it became slightly more popular in China.
But this is also the reason why many ethnic groups try to support local software, not that it is easier to use than Word.
Jiang Feng bought Kingsoft because of WPS.
Originally, WPS's biggest rival was Microsoft's office. Before Jiang Feng acquired Kingsoft, most domestic users used word processing software using office. Although many people used pirated copies, he covered his products across China. From this point of view, China's pirated copies have indeed made great contributions to Microsoft's promotion. Those friends who spent ten yuan to buy a pirated CD would not think of WPS developed by Kingsoft.
Originally, Kingsoft wanted to let the piracy be allowed to fight Microsoft. Later, Kingsoft found out that it was wrong, and it was a big mistake. Microsoft has a big business, and his vision is on the world. Office is used to make everyone pirated. Even if they don’t charge a penny, it is already considered a success if they occupy the market. In the future, after you use your habits, I will also earn you back. However, for Kingsoft, what piracy brings to them is another scene. They found that if the piracy is spread, many people will use it.
However, everyone uses it for free, how can Kingsoft stand it? For Kingsoft, after WPS pirated, there is no source of income. Microsoft can hold on, but for a small software company, it is a fatal blow because they can't stand it. If the software cannot be sold for money, it means that the company has no income. If the company has no income, the employees cannot afford to pay. If the employees cannot pay to pay, who will develop it? They can't keep hungry, just for the word "national software".
After all, people who develop software are also people and have to live. Just like the living conditions of later online writers, watching pirated copies is a great harm to writers. However, many friends who read pirated copies thought that they read pirated copies themselves and promoted the authors. Unfortunately, they didn't know that maybe they played a role in promotion, but when the pirated copies were spread, the authors starved to death.
Faced with Microsoft's mentality of using Chinese piracy, he successfully defeated Kingsoft and successfully seized the domestic word processing software market. Kingsoft could only helplessly watch its market share decrease and decrease. Before Jiang Feng acquired Kingsoft Company, Kingsoft was preparing to transfer some programmers to Kingsoft Antivirus and Xishanju's online games.
At this time, Jiang Feng came, so Kingsoft Company became part of Jiang's Information Technology Company.
Kingsoft cannot afford to play pirated products, so it cannot compete with Microsoft's office. However, Jiang Feng cannot. Jiang's Group is a super-large company that can compete with Microsoft.
After Jiangshi Information, a subsidiary of Jiangshi Group, acquired Kingsoft Company, reorganized the new version of WPSoffice word processing software system developed by manpower. It is not only small in size, but also has a more functional conformity to the habits of Chinese people. Its sales have been very popular since it was launched in July last year, and it is on the trend of becoming a leader in domestic national software.
Of course, this was achieved only after Jiang Feng took special measures.
Jiang Feng’s method is very simple, that is, low prices. How low is it?
12 pieces genuine.
Not bad, it's 12 yuan genuine!
Jiang Feng’s creativity comes from low prices on the one hand, and on the other hand, it also comes from the piracy strategy of Hong Kong film companies. Because Jiang Feng discovered that many pirated movie discs were actually made by the film companies themselves. In other words, only selling pirated CDs also has a large part of the profit.
After all, Jiang Feng’s strategy is to steal the profits of pirated merchants. If pirated merchants do not have profits, they will naturally not pirated. They will not be idle and do some pirated copies that have no benefits for them.
Under such a strategy, coupled with Jiang's overwhelming advertising, since Jiang's Information Technology Company launched a new version of WPS in July 2004, it has quickly recovered lost territory in China. By the end of 2004, Jiang's Information Technology Company's WPS had a share of the domestic word processing system market that exceeded Microsoft, reaching 67%!
Based on this, Jiangshi Information has also made great progress in the development of industry software.
But there is also one thing that Jiangshi Group is not very active in pre-installing operating system software such as the WindowsXP series.
Jiangfeng’s policy to preinstall the operating system software is “not required, no installation”.
The meaning of this sentence shows how much Jiang Feng has resentment towards Microsoft. Basically, it can be said that Jiang Feng is an active promoter of supporting anti-Microsoft policies. Even now he is still one of Microsoft's major shareholders - Jiang's Investment Bank owns 5% of Microsoft's shares.
Only when users strongly require Jiangshi Electronics to preinstall the Windows series operating system in their computers sold will they do this.
As for ordinary computers, free Linux systems are pre-installed.
For users who require the installation of Windows systems but are unwilling to spend more money, Jiangshi Electronics suggests that they first learn the software installation steps from the company's staff, and then solve this problem by themselves.
As for solving this problem by yourself, it means that no matter how users make trouble, it has nothing to do with Jiangshi Electronics.
Microsoft condemned Jiang's Group this time because Jiang's position on the issue of preinstalling operating systems with compatible machines is inconsistent with Microsoft's Windows sales strategy. They believe that Jiang's approach is essentially condoning piracy.
Because of market practice, it is impossible to sell bare metal to end users. Jiangshi Electronics ignores the influence of Microsoft's Windows operating system in the market, and encourages or acquiesces users to use pirated operating systems by preinstalling free operating systems or not installing operating systems, which has caused great damage to Microsoft's commercial interests.
What annoyed Microsoft most is that Jiang's electronic staff trained terminal users for free to learn how to install the Windows series operating system.
After all, as long as you are interested, you can spend ten yuan on the market to buy a pirated WindowsXP CD. It doesn’t take much time to go back and install it. However, within half an hour, a pirated user of Microsoft was born.
In the software industry, piracy is almost inevitable.
As early as 1976 when Chinese people had no computers, Bill Gates wrote an open letter to computer enthusiasts, complaining that unauthorized use of altairBASIC was too common, resulting in the newly established Microsoft company being rewarded with minimal returns.
This letter is quite famous and is seen as the real beginning of software's acquisition of revenue through commercial licensing.
In 1992, Microsoft entered China. Four years later, Bill Gates came to Mingzhu City, the largest city in China. He was very excited, but he was also very confused. Why are so many Chinese people using Windows software? At this time, Microsoft's performance in China was terrible, and its sales were not even comparable to Malaysia?
A study conducted by the commercial software alliance BSA and IDC shows that the piracy rate of software in China is as high as more than 90%. In the mainland, you can buy pirated Microsoft Windows operating systems and other well-known software for more than ten yuan.
In anger, in 1998, Bill Gates told the world in Fortune magazine that Chinese people don’t spend money on software and like to steal. But "as long as they want to steal, we hope they steal ours." The saying that "Chinese are thieves" is very famous among Chinese users and is understood as "because users are addicted, they can calculate the harvest of Microsoft in the next ten years."
Although Microsoft has not explained this incident, according to the principle that not speaking is the default, it is still very likely that Bill Gates has said this.
But Jiang Feng didn't expect that six years have passed, Bill Gates would publicly condemn the Jiang group again. This matter seemed a bit incredible to him. I wonder what kind of stimulation Bill Gates was so impulsive?
Jiang Feng thought to himself, could it be because he robbed the throne of the richest man in the world? It shouldn't be so. A person with the status of Bill Gates has long since reached the point of being a false name like the richest man in the world, just like Jiang Feng doesn't care about this false name.
But it's not because of this, so why?
Jiang Feng was confused. (To be continued. Please search for Piaotianwen, novels are better, updated and faster!)
Chapter completed!