"So where is your real goal?" Premier Wen heard Jiang Feng's explanation and thought about it before asking.

"It's nothing, just let them lower the price. It probably reduces the price of Coca-Cola by two-thirds? I think a big bottle of two yuan is very expensive." Jiang Feng put forward his goal.

After hearing this, Premier Wen took a breath and said, "Then you will make the directors of Coca-Cola go crazy."

"I care about their life or death. The cost of the junk is only a few cents. It has already made them enough to sell two yuan per bottle." Jiang Feng said.

In fact, Jiang Feng is very clear that the maximum cost of beverages is not in manufacturing, but more about transportation costs and personnel costs, as well as advertising costs. The reason why Coca-Cola is expensive is that they not only have to bear huge personnel expenses, but also invest in huge advertising, and also support various sports events around the world... This is the basis for their high selling price.

Of course, if Coca-Cola hadn't done this for a hundred years, they would have collapsed long ago.

You should know that as Coca-Cola's main competitor, Pepsi was willing to sell itself to Coca-Cola for $50,000, but Coca-Cola refused.

Later, Pepsi Cola made a big comeback and became an existence that could compete with Coca-Cola decades later, which also shows that Coca-Cola is not invincible.

However, Coca-Cola has always been good at using the power of advertising to maintain its high selling price, and has cultivated generations of user groups through various activities. For many people, Coca-Cola is not a drink, but a lifestyle.

For most Chinese who drink Coca-Cola, this carbonated beverage originated from the United States will cause the loss of calcium in the body and make people gain weight. Although everyone does not know what the mysterious substance you drink is, it is the most close-up channel for experiencing American life, so it is so popular.

Invasion from the mall is nothing, anyone can do it, but in terms of thought and cultural invasion, it is not something that ordinary people can do. Jiang Feng is also very impressed by this.

Back then, with the Americans winning streak in World War II, three of the most famous items were the most famous, one was Coca-Cola, one was Gillette razor, and the other was chewing gum.

Of course, strictly counting one more thing, that is, condoms.

All countries in the world are losing money when fighting, but only Americans make money every time they fight, this is like this in World War I, World War II, and the Gulf War. What is best-selling is not just American arms, but also the rampant market of various consumer goods in American-style life.

Compared with the arms business that is hated by many pacifists, the quiet invasion of goods like Coca-Cola is actually more likely to sweep away local wealth and resources, which many people have not noticed.

...

The dismissal of a large number of senior management personnel in the beverage industry still had a certain impact on Jiang's family. It was either the market confidence and the media's reaction to this matter was more intense.

For the media, this incident has a great impact, even exceeding their attention to the establishment of a consortium of Jiang. Many media analysts believe that Jiang is probably going to withdraw from the beverage market, but based on the current share and profit margin of Jiang's beverage market, it doesn't look like this.

Since this market has very stable returns and is very rich, why did Jiang Feng make such a move to destroy the Great Wall? Isn’t it the most important thing in the 21st century that is not talent?!

Jiang Feng did not directly answer the heated discussions on television, newspapers, magazines and the Internet, nor did he allow his subordinates to answer this question directly. In fact, in Jiang Feng's view, any round of hype is the best way to warm up for his next move, and this publicity effect is much better than investing hundreds of millions of advertisements.

The dealers were the first to comfort Jiang Feng.

In late July, large distributors from all over the country received an invitation from Jiang's family to participate in a video conference organized by Jiang's family, and explained that at this conference, Jiang's senior management will announce major measures to implement them, which will bring generous profits to large distributors who have been working for a long time.

After receiving this news, the dealers were very excited. The dealers' cooperation with Jiang's has been very smooth all the time, and the benefits from this aspect were also very generous. Therefore, after the large number of senior managers in the beverage industry were fired, everyone felt confused and wondered whether the future cooperation could continue?

However, at this time, Jiang suddenly wanted to hold a large-scale video conference and announced major measures, which shows that Jiang did not take the above actions because he wanted to withdraw from the beverage industry, but that there may be an event with great influence that will cause a great impact on the entire industry.

The media also smelled the conspiracy of this meeting very sensitively, so they tried every means to participate, but Jiang's restrictions on this were very strict. It was not the invited dealer himself that he could not attend the meeting. In this way, the media immediately made great efforts to dig out the news and wanted to bribe the dealer to achieve the purpose of spying on this information by bribing the dealer.

The rumors spread by Jiang's privately stated that once the dealer was found to have leaked information about the meeting, the cooperation will be suspended, and the dealer and related persons will not be able to get any cooperation opportunities from Jiang's in the future.

After the news spread, the media immediately became uproar and condemned Jiang's lack of respect for the media. Jiang's blockade of news was a brutal trampling on the freedom of the press.

However, although each media condemns the Jiang family, no media dares to say that they completely ban the Jiang family and will no longer report the Jiang family's news in the future. After all, the media relies on selling news. If any media dares to say that they will no longer report the Jiang family's news in the future, with Jiang's current strong influence, it may not be far from the closing of this media.

The public was full of discussion, but the senior executives of Jiang's family were particularly happy: these media are now hyping up this matter, which is simply advertising for Jiang's family!

...

"Don't we have our own various drinks, why drink Coca-Cola?" Edward said to Jiang Feng while drinking Coke, "Well, but the Coke I drank today seems a bit different. It feels good. Which filling factory produces it?"

Edward is an authentic American. He grew up drinking Coke. He naturally has a natural advantage in tasting Coca-Cola. He suddenly discovered the difference. He felt that the coke I drank today was particularly refreshing and refreshing, so he naturally asked this question.

After he reminded him, everyone picked up the cup next to him and took a few sips, and they all said it seemed good.

Seeing this, Jiang Feng smiled and said, "Well, this is probably a matter of water quality. Next, we will enter the discussion of substantive issues, which is the main content of this Distribution and Business Association meeting."

"Boss, what kind of activities have you arranged?"

Everyone was a little curious. Recently, the media reported this matter but couldn't understand it. The senior executives did not get any whisper from Jiang Feng. They couldn't help but be surprised. I wonder what the hell is sold in Jiang Feng's gourd?

"I plan to make Coke, what you drink now is." Jiang Feng replied with a smile.

"Ah?!No." Everyone was shocked, with doubt on their faces.

Although everyone knows that Jiang Feng is powerful, no one has done this kind of thing in a hundred years. How could Jiang Feng say that he did it himself? Could it be that he deliberately made pranks everyone? But, isn’t April Fool’s Day this year already over? Could it be that there are two April Fool’s Day this year?

Everyone looked at each other, and some people tried the taste of Coke again, but they didn't feel any different. They couldn't help but feel a little strange, not knowing whether what the boss said was true or false.

"Of course it's true. When did I get rid of things?" Jiang Feng said calmly, "Although I don't know the formula of Coca-Cola, I will launch this product at the dealer conference this time. Now I want everyone to think about what name should I give?"

Edward was still a little unbelievable, so he immediately asked someone to come over to get Coca-Cola, unscrewed it and took a few sips, and then he felt that the Coke Jiang Feng brought. After comparing it for a while, he came to the conclusion: the Coke Jiang Feng brought was in the same style as Coca-Cola, but the taste was better.

In fact, this is true. When Jiang Feng decided on the taste of Coke produced by Jiang's family, after repeated thinking, he decided to adopt a taste similar to Coca-Cola. Because after decades of operation, many people in the world have become accustomed to the taste of Coca-Cola.

Of course, the cola produced by Jiang is only similar to Coca-Cola in taste. The substances contained in it are completely different from Coca-Cola, except for water and sugar. Especially the mysterious substances in the mysterious formula of Coca-Cola are even more different from those produced by Jiang. The substances produced by Jiang have no positive effects on the human body, but the cola produced by Jiang can have a subtle effect on strengthening the human body and are beneficial to humans.

"Actually, it's not that there is any difference in taste, it just feels better. How do you say it? It's like the feeling of a first kiss?" Finally, Edward reluctantly found an adjective.

His words immediately received wide responses. Everyone thought that this description was very appropriate, but it might be used in advertising. A group of people were even considering who should choose to be the image spokesperson. (To be continued. Please search for Astronomy, novels are better, updated and faster!)
Chapter completed!