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Chapter 330 Coca-Cola's Counterattack

Jiang Feng himself has many things to care about, for example, the senior vice president of Coca-Cola headquarters has come to China and is conducting emergency discussions with relevant departments.

At least the heads of relevant ministries and commissions received him, but when the other party mentioned the purpose of coming to China this time, everyone was concerned about him.

Joke, who is willing to provoke Jiang Feng at the peak of his life?

Moreover, many people have long been a little unhappy when Coca-Cola makes a lot of money from the Chinese. This time they were run so embarrassed, and there are not too few people watching the fun. At least they can force Coca-Cola to such a miserable situation. Jiang Feng's energy is far more than Wahaha, which claimed to be repelling American attacks from the beverage industry seven years ago.

However, Coca-Cola also has many interest spokespersons in China, especially Hong Kong and Taiwan celebrities who endorse Coca-Cola, were invited by the company at this time and were preparing to go to the mainland in the near future to carry out relevant publicity to resist the promotion of Jiang's Cola.

At the same time, Coca-Cola also exerted influence on China through the Pentagon in the United States, hoping to control the impact of Jiang's Cola's listing within a relatively acceptable range, at least not to drag down the market in an instant.

The Ministry of Foreign Affairs responded more heavily to this matter, believing that Coca-Cola, as the first American companies to operate in China, has cooperated well for many years and has not caused any scandals. At this time, it encountered a market impact from local companies, and they should indeed be protected by policy.

Shortly afterwards, Coca-Cola put forward a further request, believing that the taste of Jiang's Cola is very similar to that of Coca-Cola. They believe that it is likely that Jiang's stole the mysterious formula of Coca-Cola, which led to the emergence of this new product at present.

"In fact, we think Jiang's Coke has just added some other raw materials to Coca-Cola, so this is a serious infringement!" Coca-Cola senior vice president accused the media in a stern manner, "We strongly call on Jiang to stop this behavior immediately and apologize, otherwise we will resort to the law to resolve this matter!"

On the media that day, descriptions of Coca-Cola Company and Jiang's Consortium were everywhere.

However, most people expressed serious opposition and discomfort about this matter, especially a while ago, there was a leak between Coca-Cola and Pepsi. Moreover, Coca-Cola had just swore that Coca-Cola's secret recipe was not leaked and it was impossible to leak it. Now seeing that Coca-Cola's consortium's listing, the wind suddenly changed, saying that Jiang's stole their mysterious formula, which was really shameless.

As a result, many boring people supported by Coca-Cola immediately found an excuse to attack the Jiang family consortium, and wrote articles in the media that accused the Jiang family consortium, as an international company, of having ignored the laws on intellectual property protection and stealing the other party's technical information, which led to such a scandal. It said that the Jiang family was a shame for the Chinese and asked the relevant government departments to severely punish the Jiang family's infringement.

The evidence that these people made such remarks is that they have all drunk Jiang's Coke and compared it with Coca-Cola. They believe that the essential difference between the two types of Coke is that Jiang's Coke feels better, but everyone also thinks that the two Cokes should be in the same lineage, otherwise it will be difficult to have such a high similarity. What can such a high similarity mean? Obviously, there is no other explanation to be explained except for getting the secret recipe for Coca-Cola.

But at this time, someone stood up to oppose it. He was neither the Jiang Consortium nor other Chinese or organizations, but the authentic Americans and the head of the Sun Credit Bank of Atlanta, the United States.

The Coca-Cola formula has been kept secret for hundreds of years since its birth. A French newspaper once joked that there are three secrets in the world that are unknown to the world, namely the wealth of the Queen of England, the weight of Brazilian star Ronaldo and the secret recipe of Coca-Cola.

In order to preserve this secret recipe, when Robert Woodruff, a well-known veteran of Coca-Cola, made protecting the secret recipe a top priority when he became the company's leader in 1923.

At that time, Coca-Cola played the process of hiding the handbook of John Penborton, the inventor of the drink, in a bank vault, to the public, and showed that if anyone wants to query this secret recipe, he will first apply. Only with the approval of the trust company's board of directors can he open it within the designated time if an official is present.

Until now, less than ten people know this secret recipe. In their trade with partners, Coca-Cola Company only provides semi-finished products to partners. Manufacturers who obtain their production license can only obtain the technology and methods of mixing concentrated raw pulp into Coca-Cola finished products, but they cannot obtain the formula and technology of the raw pulp.

In fact, the main ingredients of Coca-Cola are public, including sugar, carbonated water, caramel, phosphoric acid, caffeine, ineffective coca leaves, etc. The core technology is the mysterious ingredients that account for less than one percent of Coca-Cola, 7X substances.

7x is composed of three key ingredients, which are controlled by three senior employees of the company, and the identities of the three are absolutely confidential.

At the same time, they also signed an agreement to never leak secrets. Moreover, even they themselves did not know what the other two ingredients were. The three were not allowed to go out on the same means of transportation to prevent the secret recipe from being lost if the plane crashes and other accidents were caused.

Confidentiality is always attracting attention. There are several versions of Coca-Cola secret recipes circulating on the Internet, and some of them are true.

Wikipedia once counted three versions, one of which was a note later found in Penborton's desk. This note fully lists the "all recipes" of Coca-Cola: 1 ounce of cocaine citrate, 3 ounces of citric acid, 1 fl oz vanillin essence, 1 quart lime juice, 2.5 ounces of seasoning, 14 kg of sugar and 4 fl oz coca extract.

This version also makes clear statements about the mysterious seasoning: a mixture of seven ingredients including orange juice, cinnamon, lemon, coriander, nutmeg, juniper oil and alcohol.

This version also introduces the techniques for putting seasonings, that is, mix caffeine acid and lime juice in 1 quart of boiling water and cool it, put it in with vanilla, and cool it for another twenty-four hours.

The other two versions are from the pharmacist John Reed and the chemist Joseph Merrory.

Over the years, no one has successfully deciphered the secret recipe of Coca-Cola, but this time, the Coca-Cola company accused the Jiang Consortium of stealing their secret recipe, which naturally made the young people in Sun Credit Bank feel very angry, and this is a major challenge that concerns their reputation.

If the Jiang Consortium stole this secret recipe, wouldn’t it mean that Sun Credit Bank has neglected its duties?

Sun Credit Bank obviously did not want to bear this notoriousness, so they protested against the allegations of Coca-Cola and said that the secret recipe in the bank safe was as stable as a rock and it was absolutely impossible to leak the secret!

This made me feel fun all of a sudden. Coca-Cola's accusation did not receive support from the bank, which was like being slapped heavily in the face, which was very boring.

Because the listing of Jiang's Coke greatly affected its business, Coca-Cola took the risk and tried to quickly enter the litigation process to kill Jiang's Coke, which was just in its infancy, and at least dragged his lawsuit for a year or two, so they were not interested in doing this. However, because they were too hasty and did not consider this factor, they finally shot themselves in the foot with a stone. Now there is a fire in the backyard.

The Jiang family's consortium did not sit idly by. Ms. Lin Chiling, vice president and spokesperson of the Jiang family, issued the decision of Jiang Feng, chairman of the Jiang family's consortium, to Entertainment, firmly denied that the Jiang family sent people to steal Coca-Cola's secret recipe, and at the same time, they wanted to make false remarks in the media, attack Jiang family, and filed lawsuits separately for boring people who had a negative impact on the Jiang family's reputation, and demanded that they make corresponding compensation.

At this press conference, Lin Chiling finally conveyed Jiang Feng's words: "No one can attack others at will, slander others without paying a price!"

Later, the Jiang Consortium released a list of nearly 100 major media figures and well-known figures who recently agreed to Coca-Cola's willing slandering its company, and has taken legal measures to go to court and asked for an explanation.

Jiang Feng will never be ruthless about these foreigners' lackeys and traitors who are unconscienced.

Once Jiang's decision was released, it immediately caused an uproar in public opinion. Everyone felt that it was a bit unreasonable to talk casually and talk, and the behavior of the Jiang family's consortium seemed to be a bit too much.

A reporter who attended the press conference accused: "Isn't this a way to restrain the media? If this happens, who else dares to speak up for justice in the future?"

"It's okay to speak up for justice. The question is who are you talking for?! Is the righteousness you are fighting for? Are you holding on the right and right?!" Lin Chiling also refuted this on the spot, "I seriously despise those who are famous and famous people who do not understand right or wrong after receiving money and make false statements on behalf of others who are unconscienced! Therefore, Jiang will definitely pursue these people who slander our company's reputation to the end and will never forgive them!"

The press conference just ended, and the lawyer team supported by the Jiang Consortium immediately began to organize the materials and filed a lawsuit against nearly 100 people who slandered the reputation of the Jiang Consortium. According to Jiang's strength, no one in the court dared to delay or favoritism.

Facing Jiang Feng's anger, everyone has to consider it.
Chapter completed!
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