In the evening, Jiang Feng, Li Yuhan, Zong Luoyao and Zhou Yijun drove to CCTV Mediterrane Center to participate in this special CCTV advertising bidding meeting.

CCTV's leadership structure is a bit special. At the earliest, it was called Beijing TV. This name lasted for twenty years. It was only changed to CCTV in 1978. However, the leaders in the station have always been relatively low-key. Everyone is familiar with the hosts of various columns, but they have never heard of administrative leaders. Until earlier, the station published an annual book, which announced the departure director for the first time.

At the beginning, the leader of CCTV was called the director, and his administrative level was at the department level, which was not high. After 1982, the administrative level of CCTV director was promoted to the department level, which was a step further. It was not until ten years ago that CCTV's administrative level was officially promoted to the deputy ministerial level.

There were already many guests who arrived at the scene. The hall with three or four hundred people could be filled with people. If they hadn't had a reserved seat, they would have been standing in the corridor.

Although it is only an advertisement for drugs and health care products, because the advertisement is very good, and even the time-reporting rights of the news broadcast at 7 o'clock in two months, it is still very competitive. Therefore, there are many companies participating in the bidding event today, including some companies that have been famous for a long time and some unknown companies in some places. As long as they pay the bid deposit, CCTV invites them over. Even if they do green leaves and red flowers, it is good. CCTV's activities cannot seem too deserted, right?

Of course, since I learned that the advertisement space for auction today was 7 o'clock in the two months, companies with a keen sense of smell have begun to take action. It is really great to know this location. After all, CCTV News is the highest-rated program in the country, and there is absolutely no such statement.

After the sluggish advertising bidding in the past two years, this year's advertising bidding became popular again. In the bidding event held two months ago, Panda Mobile spent more than 100 million to win the bidding price. Now the advertising space to be auctioned is not much different from the advertising space of the bidding. Tai Chi Pharmaceutical Group initially spent a huge sum of more than 20 million yuan to win this position. Jiang Feng believes that the price this time will definitely be higher than the last time, because this time. Everyone has only one choice. If they can't get it, there will be no other choice.

Moreover, this bidding event was not a secret bid, but an open bidding. For this reason, CCTV also specially invited an auction expert to come over. It also arranged an antique jewelry auction before the official auction to set off the atmosphere of the auction.

The director of CCTV's advertising information department is a woman, surnamed Tan. After saying a few polite words, she announced some arrangements for today. Then she beat the small gong to indicate that today's auction has begun.

An auctioneer invited from Mingzhu City came on stage with a small wooden hammer with passion. He brought with him a total of six antiques and jewelry. After giving a detailed introduction to everyone, the auction began.

This auction is a public welfare nature. Its purpose is to donate money to out-of-school children in poor mountainous areas. It is also to set a bid demonstration for everyone. After all, many entrepreneurs who came to participate in this bidding event have never been exposed to such activities before. In order to avoid chaos and lead to miscarriage in the auction event, CCTV held this event.

Sure enough, at the beginning of the auction, everyone's enthusiasm was very high. After all, although this was a warm-up event, the theme was indeed good. Donating funds to children in poor areas to support education, and showing their strength in front of everyone. So many people frequently raised signs, and six antiques sold at a high price of more than 4 million yuan, which really surprised Jiang Feng. Because according to Jiang Feng's estimate, the real value of those things is only 100,000 or 200,000 yuan.

After the auction warm-up, the notary announced that the auction was valid, and then donated the money to a deputy director of the Basic Education Department of the Ministry of Education, and promised to use it for campus reconstruction in the western mountainous areas to build at least twenty schools.

"Now, this CCTV prime time drug and health product advertising auction has officially begun." With Director Tan's order, the audience suddenly became quiet, and everyone was waiting to see the price plate covered with red silk.

Director Tan lifted the red silk, and everyone's eyes were gathered on the sign less than half a square meter in size, and many people made a sound.

The beginning is a two-word word, followed by seven zeros, and the lowest price of this advertising space has reached 20 million!

"Is this a robbery?!" Some companies with poor strength immediately started to whisper. Ten seconds of advertisements a year plus seven o'clock news broadcasts for two months, the advertising fee is 20 million yuan. Even when the news broadcasts for two months, the five-second advertisements a day cost nearly 100,000 yuan, while for other time periods, each item costs 40,000 yuan. What's more, this price may not be the transaction price, or the price of successful bidding will be much higher!

Thinking of the enthusiasm of the antique auction just now, everyone couldn't guess what the price of this advertising space would be. At this time, many people began to give up.

However, some people gave up, but some wealthy people immediately started to raise prices.

"Two five million!" The fifteenth bidder finally became the first sign-holder.

"Two five million!" The auctioneer excitedly waved the mallet and swung through the air and landed on the board. "The bidder of the fifteenth bid for 25 million! Dear bidders, 25 million, 25 million for the first time!"

"Who is that?"

After raising the sign on the 15th, everyone began to inquire about the other party's background, and some bidders who were interested in the competition looked at No. 15 uneasy, wanting to see who this person is? The bidding price was raised by five million at the beginning?

It seems that this bidder is quite strong. He probably scared away some of his unsolicited opponents in his pockets at the beginning, so that the bidding activities will be much more refreshing.

However, his approach must have stirred up the fighting will of some powerful bidders. Before the auctioneer shouted out for the second time, bidder No. 9 also raised the sign.

"Two six million!"

But the bidders who wanted this advertising space were obviously not just the two of them, but the bidder No. 27 then raised the sign.

"Two eight million!"

The auctioneer was very excited recently. Although he was only invited to this auction event and only charged a symbolic fee paid by CCTV, rather than calculating the reward from the percentage of the auction price according to the usual practice, this auction event is of great significance and is very useful for increasing his popularity. Therefore, the higher the auction price, the happier he is. At this time, he was eager for the other party to shout 100 million at once, which would be developed!

"Two-eight million! Two-eight million first time! Two-eight million second time!" This time, everyone was obviously a little cautious. After all, if they shouted more than 30 million in one breath, the advertising cost in that year would be too high. It is really hard to say whether they can make a return on the cost.

When the auctioneer thought that today's auction event would end, an entrepreneur sitting in the corner finally raised his sign and shouted out the highest price today.

"Thirty million! We will pay thirty million!"

Who is this person? Everyone's attention immediately changed.

Everyone knows the identities of the previous bidders at this time, they are several big entrepreneurs in the south. They own some well-known brands and have the ability to bid for auctions. But what is the origin of this friend sitting in the corner now?

However, the man seemed to be prepared. A famous entourage behind him immediately raised a sign with the four big words "Jiazhou Pharmaceutical" written on it, which was already ready.

"Thirty million. Thirty million!" The auctioneer's eyes were red and he shouted at the top of his lungs. "Dear viewers, the bidding price has reached 40 million now! This friend from Jiaozhou Pharmaceutical raised the bid for 30 million! The first time for 30 million! The second time for 30 million! Dear friends, the opportunity is just in a moment, you must seize it! The third--"

Just as he was about to shout for the third time, someone finally broke the silence.

"Three thousand one million!"

This time, everyone saw that the first bidder was the one who held the bidder, which was the No. 15 bidder. His expression was obviously a little unhappy. The price of the bidder this time was obviously beyond his estimate. But it seemed that he had contacted the off-site through his mobile phone, and this time he came back and raised the bidder for the second time.

Li Yuhan on the side saw that the scene was so hot, she no longer knew what to do.

"Sister Yuhan, why don't you bid?" Jiang Feng looked at Li Yuhan who was stunned and couldn't help but stab her and asked in a low voice.

Li Yuhan then came to his senses and said with a bitter face: "Xiaofeng, this has been called more than 30 million. Do we still need cabinet shelves? You know, our total investment in biotechnology companies is only 100 or 200 million. Moreover, we are just starting out in this regard and cannot ensure that the product can succeed. If it cannot be successful, then we will lose a lot?"

Jiang Feng smiled and said, "Sister Yuhan, you have used that kind of cosmetics. Don't you believe its effect?"

After hearing Jiang Feng's words, Li Yuhan hesitated. Indeed, she had used that kind of cosmetics, and the effect was so amazing.

If she had to say that because her conditions were too good and the results were not visible, the experiments among the company's employees shocked her. Li Yuhan believed that there would be no better similar products in this world.
Chapter completed!