"Public service advertisement? Ask me to write a planning plan and help with the production?" Wu Xiaotian asked in surprise, feeling incredible.

Wu Lei replied affirmatively: "Yes, yes."

Wu Xiaotian waved his hand and said, "Stop kidding, I don't have the experience of making public service advertisements, and this is led by the government. If it does it too badly, it would be bad."

He is telling the truth. He has never been exposed to public service advertisements. Although he has planned and produced the program "Where Are We Going, Dad?", it is also very different from public service advertisements.

In addition, although he has never worked in a government department, some of the efficiency and procedures of the government department are absolutely urgent. It is estimated that all leaders will be satisfied with each other, which is absolutely a fantasy.

He likes to make decisions on his own when doing things, just like the show "Where Are We Going, Dad?" at that time, and he also had a talk with Li Min.

Seeing Wu Xiaotian's face full of disbelief, Wu Lei pointed to the file in Wu Xiaotian's hand and said, "I'm not kidding. Look at the file. Now all the programs have been completed, and there is only one planner and director. I am fully responsible for this matter, and I also recommend you to the leader to complete the planning and production."

Wu Xiaotian was stunned. He picked up the document and started to look carefully.

This document was indeed jointly drafted by the Beijing Municipal Government and the Municipal Public Security Bureau and other departments. It has official seals of various departments, and the content is also very simple. In order to care for disabled children and increase social attention, it was decided to create a public service advertisement that will be completed within a week. After the advertisement is completed, it will be broadcast on major TV stations and some video websites in Beijing.

"You guys are really here?" Wu Xiaotian asked again.

Wu Lei nodded and said, "Do you think I look fake?"

"Then why do you ask me to do this?" Wu Xiaotian asked again.

"Haha, of course I value your talent!" Wu Lei said with a smile.

Wu Xiaotian shook his head and expressed his disbelief.

His talent is nothing more than writing and planning variety shows.

There is no relationship between writing and public service advertising.

The program "Where Are We Going, Dad?" he produced was indeed a sensation. Not to mention that it is a variety show, it has an essential difference from public service advertisements. Moreover, it has been a month since the end of the program "Where Are We Going, Dad?", and its popularity has already come to an end and has been replaced by other programs.

This era of highly overflowing entertainment is like sailing against the current and retreating if you don’t advance.

The most important thing is that this is the capital city, with many talents and great masters from all walks of life. They are not only experts in advertising, but also countless big-name directors such as movies, TV series, stage plays, etc. To put it bluntly, Wu Xiaotian is at most a passerby in these eyes.

When Wu Lei saw that Wu Xiaotian didn't believe it, he knew that he could not hide it from him. He smiled bitterly and said, "Haha, I still can't hide it from you. In fact, the reason why we chose you to make this public service advertisement is that in addition to the successful precedent of the program "Where Are We Going, Dad?", the most important thing is your bravery yesterday."

"What does yesterday's bravery have to do with this?" Wu Xiaotian asked strangely.

"Yes." Wu Lei took a sip of coffee and continued: "After you posted your bravery on Weibo yesterday, major news media in the capital have reported on you. Even your daughter Beibei is popular. I believe you have seen it. Her Beibei body has become a unique online phenomenon and many people like it."

"Dad, who is Beibei's body? Is there another Beibei?" Beibei raised her head and looked at Wu Xiaotian and asked.

Wu Xiaotian touched Beibei's head and said dotingly: "Be good, Beibei's body is what Beibei said yesterday. There is only one Beibei in this world."

"Yes." Beibei nodded in a vague way.

"What does this have to do with public service advertisements?" Wu Xiaotian asked again.

Wu Lei smiled and said, "This is one of the issues we are considering. You are now praised as the number one for public figures to care for children. Both in the physical and online, so I didn't think if you borrow your momentum and you planned and filmed this public service advertisement, will it form a public opinion storm on the Internet again? Then more people will see this public service advertisement, and more people will care about disabled children and love them."

Wu Xiaotian listened to Wu Lei's talk and remembered that when he was at the Third Deaf School in Beijing in the morning, Principal Zhang put down the principal's airs, put down the literati airs, gave up his ideals, and bowed to so many people just for those disabled children.

He was silent.

The public service advertisement that Wu Lei mentioned is also an opportunity. This public service advertisement will be broadcast on major TV stations in Beijing, and this is a matter promoted by the government. The TV station will definitely give the best broadcast time and the greatest promotion strength to this advertisement. Then the number of viewers will be a terrifying number. In the subtle way, will it achieve the goal of making the whole society pay attention to children with disabilities?

How could he refuse such a thing?

Thinking of this, Wu Xiaotian nodded vigorously and said, "I can agree, but I also have several conditions. If you have no problem, I will decide to take this advertisement."

Wu Lei's face was joyful and said happily: "It's so good, you said."

"First, I want to be free to the greatest extent, because this is a government-led advertising. I am aware of some of the government's operations. To be honest, I am afraid of dealing with you. Your process is too complicated and the leadership will be even more troublesome. So, I want to not have a leader casually during the planning and shooting of the advertising, and then point fingers at my advertising. Of course, I want you to guarantee that my advertising quality is absolutely excellent."

"Okay, I can agree to this, because I am responsible for this matter. I can participate in your plan and during your shooting." Wu Lei nodded and agreed.

"Well, this is certainly possible." Wu Xiaotian nodded and continued: "Second, you must ensure that this advertisement can be promoted to the greatest extent. I don't want my efforts to be wasted."

Wu Lei laughed and said, "Of course, the government is not a joke. Besides, I am responsible for this, which is equivalent to my political achievements. I am more anxious than anyone else."

"Okay, the others will be gone for the time being, so let's have a happy cooperation." Wu Xiaotian stood up, stretched out his hand and said with a smile.
Chapter completed!