February 5th, 8pm.

Hengyu Media Propaganda Department, Distribution and External Relations worked together to take the lead in launching the publicity campaign for "Journey to the West: Conquering the Demons".

Under the influence of money, Weibo directly ranked two hot searches!

[The pre-sales of "Journey to the West: Conquering the Demons" exceeded 40 million, surpassing any previous works by director Stephen Chow and setting a box office record for the third highest pre-sales in film history. 】

[The King of Xingye is back, everyone owes Xingye a movie ticket!]

Two hot searches instantly shifted the attention of the entertainment industry from "The Great Wall" to "Journey to the West: Conquering the Demons".

In order to promote "Journey to the West: Conquer the Demons", Fang Ziheng specially told Song Ge from Wanda Film and Television to temporarily block the overseas box office of "The Great Wall" last week.

After waiting two days, "Journey to the West: Conquering the Demons" will be announced after its premiere.

At that time, we can also hype up the topic of the two movies Enter the Dragon and the Battle of the Century between Zhou Xingchi and Fang Ziheng.

At nine o'clock in the evening, Hengyu launched its second wave of promotions.

Tudou, Tengxun Video, Youku Video, and iQiyi Video, the four major video websites, have jointly arranged an APP splash screen for "Journey to the West: Conquering the Demons", as well as the most eye-catching recommendation position on the homepage.

Just for these two recommendations and promotions, Hengyu Media paid 10 million to each video company.

Viewers of the four major videos can see the poster of "Journey to the West: Conquering the Demons" by simply opening the APP.

The poster lasts for five seconds. Except for members of the four major videos, ordinary viewers cannot skip it directly.

At this time, Zhou Mo, Director of the Publicity Department of Huayi Headquarters, came to the company and prepared to start the publicity work for "Journey to the West: Conquering the Demons".

In the morning meeting, Wang Zhongjun issued the highest order and gave a budget of 80 million soft sister coins, allowing Huayi's publicity department to promote the movie regardless of cost.

80 million!

Except for "1942" by Feng Pengteng, even Cheng Long's "Twelve Zodiac Signs" did not enjoy such treatment.

"Journey to the West: Conquering the Demons" must be a big hit!

Zhou Mo's eyes were blazing and he walked out of the elevator with great pride and came to the office area of ​​the publicity department.

Tonight, she is not short of money, so she can give it a try!

However..

Before she could say a few words to ask how the preparations were going, Li Liang, the leader of the department team, waved to her and shouted in surprise: "Director, come here quickly, something is wrong, someone is hyping up "

"Journey to the West: Conquering the Demons"!"

"What?"

Zhou Mo looked stunned, stopped what he was about to say, and trotted over on high heels.

On the computer page, there are two bright red hot searches on Weibo.

The two hot searches attracted a large number of Stephen Chow fans and melon-eaters to watch.

Zhou Mo browsed for a while and asked in confusion: "Is it Hengyu Media? Didn't Director Wang say they don't care about it?"

Looking at the three team leaders standing in front of her, she couldn't figure out the reason even if she wanted to.

At this time, Zeng Yun, the leader of the second team, said softly: "How about, Director, you call Director Wang and ask about the latest situation?"

"What else are you asking? It must be Hengyu Media. Apart from Hengyu, every other company is eager to see "Journey to the West: Conquering the Demons" hit the streets and make our Hua Yi laugh!"

"Maybe it's Stephen Chow!"

"He, with his instigation, you expect him to spend such a large amount of publicity expenses!"

The three team leaders analyzed the truth instantly with every word they spoke to each other.

Zhou Mo thought for a moment, waved his hand and said: "No matter who it is, it is a good thing."

"Everyone, the time has come. Now we will officially start the promotion. We will launch the trolls first. Before the early morning, I want to see that all the major forums on the Internet are discussing the topic of "Journey to the West: Conquering the Demons"!"

"clear!"

There were excited responses in the office area, and hundreds of people came to sit down in front of the computer, eager to get started.

80 million in publicity expenses is enough for them to build!

At this moment, except Zeng Yun, the leader of the second group, no one proposed to suspend the publicity first and ask for opinions from above.

At this moment, the arrow is on the string and must be fired!

The big boss wants the movie to be popular and Huayi's stock price to rise.

Their propaganda department has not deviated from its mission.

Moreover, they finally got a big deal, and they were able to sell it in large quantities, and no one wanted to miss it!

Besides, it’s a good thing to have other companies help, so that they can better support "Journey to the West: Conquering the Demons".

If you don’t say anything, just do it!

Nine thirty.

Under Hua Yi's financial offensive, tens of thousands of navy troops appeared and flooded every corner of the Internet, opening up the discussion topic of "Journey to the West: Conquering the Demons".

The navy maintains three or four accounts, acting as fans of Stephen Chow's movies while carrying hot searches on Weibo.

In a short period of time, "Everyone Owes Xingye a Movie Ticket" has spread to the entire Internet, and the previews are becoming more and more popular.

"I grew up watching Xingye movies. Before I was young and had no money. Now that I have grown up and have a job, Xingye is already old!"

"Xingzi, Xingge and Xingye have risen from the background and brought us countless laughter. We will always support Stephen Chow!"

"Countless people say that Master Xing is not good at this or that, but Master Xing has never said anything wrong about anyone!"

""Journey to the West: Conquering the Demons" must be supported!"

"I owe Mr. Xing a movie ticket. Mr. Xing is awesome, and "Journey to the West: Conquering the Demons" is awesome!"

"As evidenced by this post, I am opening the Hengyu Maoyan Movie APP to add a pre-sale ticket for "Journey to the West: Conquering the Demons"!"

""Journey to the West: Conquering the Demons" is rising, brothers, come on, cheer for Mr. Xing!"

"That year, Master Xing carried the golden cudgel and left the peerless legend of "Journey to the West" for everyone. I missed it. Today, "Journey to the West: Conquering the Demons" is back again. I don't want to miss Master Xing or miss the movie!"

"Movie audiences all over China owe Mr. Xing a movie ticket!!"

The mighty navy came one after another, bringing back the memories of Stephen Chow fans every minute and making them miss the star.

Something called feelings appears inexplicably in the hearts of countless people.

[Watch "Journey to the West: Conquering the Demons" without leaving any last words!]

【Send the last movie ticket to Mr. Xing!】

【Master Xing is old, he needs our support now!】

Topics with love words one after another, passed from the navy to the fans, and then uploaded to the Internet.

Many netizens who like to watch Stephen Chow's movies but are not movie fans were also touched by the softness in their hearts.

One after another they joined the topic, setting off a wave of emotional venting on the Internet without leaving any regrets.

By early morning, "Journey to the West: Conquering the Demons" firmly occupied five of the top ten hot searches on Weibo.

Movies, Journey to the West, Stephen Chow, No Regrets, each topic has attracted hundreds of thousands or millions of netizens to leave messages.

The mighty Internet army has shown everyone what cohesion is and what the power of unity is.

This metaphysical propaganda method also shocked the entertainment industry.

Especially those working in the film and television industry and managers of major film and television companies were all confused.

I'm going!

What the hell!

"Journey to the West: Conquering the Demons", which was just mediocre at noon, became a hit all over the internet in the evening!

Stephen Chow, does he really have such great appeal?

No one answered everyone's doubts, and the propaganda continued.

………

Six o'clock in the evening exactly.

"Journey to the West: Conquering the Demons" was simultaneously featured on the evening news of 20 satellite TV stations.

Hengyu Media and Huayi Brothers each contributed their own efforts to finalize ten satellite TV stations.

On the third day, "Journey to the West: Conquering the Demons" was released and appeared in regional newspapers and city-level TV stations across the country.

When the common people woke up early in the morning, it seemed like the world had changed. Everywhere was the sound of discussions about Stephen Chow and "Journey to the West: Conquering the Demons".

At this time, the promotional materials prepared in advance by Hengyu Media and Huayi were put in place.

At the gates of more than 40 theaters across the country, posters for "Journey to the West: Conquer the Demons" and "The Great Wall" occupy the best spots.

Some small counties with relatively prosperous economies were also spared. Hengyu Media Advertising Company contacted downstream business operators and asked them to help lay out promotional materials in place.

Two days!

In just two days, "Journey to the West: Conquering the Demons" became famous all over the country.

From north to south, there are movie sounds everywhere.

Hengyu and Huayi invested almost 90 million in publicity expenses.

The money spent by Hua Yi and his family alone is as high as 40 million soft sister coins.

That is to say, Wang Zhongjun came to his senses and stopped Zhou Mo in time. Otherwise, the total publicity expenses before the movie was released may have reached hundreds of millions.
To be continued...