In the large conference room No. 1, the atmosphere was slightly solemn.

Many senior executives lowered their heads and listened quietly, discussing in low voices, and the theme of the discussion was "I am not the god of medicine."

This evening, "I'm Not the God of Medicine" will hold its premiere, and tomorrow morning it will be available nationwide to meet the audience.

No one is worried about the quality of the movie. They believe in the chairman as always and believe he can create miracles.

But the promotion of this movie is indeed quite troublesome.

Before coming, all the executives were informed in advance that someone was going to produce "I'm Not the God of Medicine".

And all the chaos on the Internet shows that there is a huge force that is waiting for the movie to be released.

The opponent's power is also unprecedentedly powerful, and they have even attracted many celebrities in the film industry who are dissatisfied with Hengyu Media.

If it were an ordinary movie, the executives wouldn't be too concerned about it, and the group wouldn't call everyone here today.

But "I'm Not the God of Medicine" is different. This is a movie with a realistic medical theme.

The Glenin in the movie is a real high-priced drug in the Chinese pharmaceutical market.

If the movie is released and really attracts public attention, the reviews and reputation of the movie will come second, and the social issues it will cause will be the focus.

Once someone with good intentions seizes the opportunity and uses the situation to expand the hype, it will be really troublesome.

As the discussion continued, the executives became fully aware of the importance of this publicity war.

Several senior executives of Hengyu Interactive Entertainment, headed by Andy, stared at Fang Ziheng in the center seat and couldn't help but feel happy.

Only then did they know why the chairman didn't hand over the distribution rights of "I'm Not the God of Medicine" to Hengyu Interactive Entertainment. The original proof is here.

On the main seat, Fang Ziheng looked around and said loudly: "Everyone is here, the meeting is now going to begin. Mr. Zhong, you will preside over it."

"OK!"

The second person on the left side of the conference room, Zhong Lifang nodded slightly, stood up and opened the folder in front of her.

"Everyone, "I'm Not the God of Medicine" will be released early tomorrow morning. Just like the Spring Festival show, we also have a strong opponent this time.

I believe everyone knows about "Transformers 4". The group has made a very rigorous evaluation of this movie, and the results are very shocking. The total box office of "Transformers 4" can reach at least 1.9 billion, or even 2 billion.

.”

"In addition, this time our opponents are not only the China Film Group, but also many opponents hidden behind the scenes. All departments must be alert and fully prepared to deal with any emergencies."

After saying that, Zhong Lifang cleared her throat and looked at Lin Wei, the vice president and director of distribution department who was standing opposite her.

"Mr. Lin, the original issuance plan of the issuance department remains unchanged. On top of the original plan, many subsidiaries of the group will be added this time, and the holding company will help."

"Really, that's great!"

Lin Wei was stunned for a moment, then became ecstatic.

The original plan was that the distribution department would spend 500 million yuan in high publicity and distribution expenses for "I'm Not the God of Medicine" to ensure that nothing goes wrong during the film's release.

As soon as the smear campaign came out a few days ago, Lin Wei knew that the situation was difficult. He discussed it with several middle-level managers in the department, but they could not come up with a good solution.

After all, they have no idea when their opponent will take action again, so they are inevitably afraid of doing things.

If the many subsidiaries of the group help, it will be a great blessing, and the distribution department will suddenly become stronger.

Lin Wei pushed up the glasses on the bridge of his nose, beaming with joy, looking at Zhong Lifang expectantly, hoping that the more subsidiaries would help, the better.

Zhong Lifang pondered for three seconds, then turned to look below him and said in a serious voice: "The group will set up a temporary issuance headquarters, with the chairman as the commander, Director Lin, myself, and Mr. Lin as the deputy commanders."

“In addition to the five joint publishing departments of Hengyu Publishing Department, Hengyu Advertising Company, Hengyu Maoyan APP, Hengyu Cinemas, and Beidou Seven Stars, the group is also preparing to send Hengyu Interactive Entertainment, Hengyu Games, Tudou Video, and Hengyu Reading

Article, Hengyu Tiantianyin, Hengyu Live, Douyu Live, and Hengyu New Media eight companies are fully supporting "I am not the God of Medicine"!

In addition, Hengyu’s investment directors who are stationed abroad, when you return, you will also use your methods to guide the Internet APP invested by the group to help. The bigger the noise, the better!”

"clear!"

"clear!"

"Guaranteed to complete the mission!"

As soon as Zhong Lifang finished speaking, a series of echoes sounded in the conference room.

The person in charge of the subsidiary company who heard his name responded loudly and took out his mobile phone to join the group chat command center formed temporarily by Zhong Lifang.

After waiting for a while, a new page appeared on the big screen in front of the conference room. The recorder Fang Rou led the two ladies to type the group chat on the public screen.

Zhong Lifang spoke up again and asked the five departments one by one how many people the eight subsidiaries could gather this time according to the details stated in the document in her hand.

Publicizing on the Internet is one thing, you can just tap the keyboard and click the money, but offline publicity is different and requires a huge number of people to run around.

"The distribution department can dispatch 100 key members to serve as team leaders!"

"Hengyu Advertising can dispatch 1,600 people and 50 backbones."

"Beidou Qixing United Publishing Company can dispatch 30 key personnel to connect 3,000 local promoters from friendly merchants."

The friendly companies referred to here are Wanda Cinemas, Baoli Cinemas, Jinyi Zhujiang Cinemas, and Hengdian Cinemas.

Guangxian Media, according to the news received by the group's external relations department, Wang Changtian took his wife and children on a trip.

Oh shit!

As soon as Fang Ziheng heard the news, he knew that Wang Changtian was going to give up his job.

And you can't blame the other party for this, because "I'm Not the God of Medicine" was controlled and distributed by Hengyu headquarters and was not placed under the joint publishing banner of Beidou Seven Stars.

Wang Changtian helped as a matter of course, but not as a duty!

Even so, Fang Ziheng felt uncomfortable and made up his mind that if Guangxian really didn't help, he would definitely get the situation back.

As time passed, the number of people who went out to protect the price of "I'm Not the God of Medicine" was counted on the multimedia screen.

There are 300 key team leaders, one for each prefecture-level city.

There are 6,000 people on the ground for promotion, and one person can handle two to three theaters in all the theaters nationwide.

In addition, Hengyu Maoyan and Hengyu Pay hired another 4,000 people. While promoting the two APPs and first-line stores, they also helped "I'm Not the God of Medicine" with local ground promotion.

Tens of thousands of promotion personnel are all mobilized under the temporary headquarters to take care of movies, Hengyu Maoyan APP, and Hengyu Payment APP. At the same time, they must maintain good contact with tens of thousands of theaters in all provinces and cities across the country.

………

At the main seat, Fang Ziheng turned around and pointed at the multimedia screen and said to everyone: "Everyone, I have only one request. These tens of thousands of local promoters must be sent to cities, districts, and counties in each province.

, must not cheat and play tricks.

You must understand that local theaters will only sell face if they see people from Hengyu, and regulate the schedule of movies that have been increased. Otherwise, we will not even know if they say they have increased the number of movies, but secretly they have lowered the number of movies!"

Everyone nodded solemnly to express their understanding.

The release of a movie is definitely not a matter of inviting all the major theater chains across the country to have a casual meal, toasting with two more glasses of wine, and just sit back and relax.

In the past, Fang Ziheng's movies were distributed by China Film Group Corporation, with Han Dongzhen directing them. Plus the movie was very popular, so there was no need to worry about the number of films scheduled.

Later, Hengyu established a group company and embarked on the road of independent distribution. The distribution department also worked with the local promoters of China Film for a full year before establishing good relationships with theaters across the country.

Later, Fang Ziheng formed the Big Dipper Distribution Company and brought four theaters together to cooperate, and the distribution force became increasingly powerful.

Any movie that is released, as long as the quality is good, can achieve good box office results if distributed by Big Dipper.

This time, it is indeed different!

When we know that someone is going to cause sabotage, there must be no loopholes in the release details of "I'm Not the God of Medicine". We must make certain mistakes and ensure that everything is foolproof.

Besides, with the development of the film market, theaters have sprung up all over the country, and their size is increasing quarter by quarter.

The newly added theater has just entered the theater, and the theater manager you work for may not be familiar with major film and television companies. If you are not familiar with it, it means you have no friendship. You want people to prioritize movies and they will know who you are!

Don't say that there are instructions from theater chain management. The theaters below will act according to the rules.

Ahem

According to Chinese tradition, there are policies from above and countermeasures from below!

If it were really that simple, why would film and television companies support so many terrestrial distribution teams?

A theater chain may have as many as a thousand theaters, or as little as hundreds, and it is impossible to have uniform film schedules in various places.

And every cinema is like a small independent kingdom.

The specific number of films to be scheduled and whether to choose morning, afternoon or midnight screenings are all decided by the theater director.

Only by sending local promoters to visit in person, building a good relationship, and getting to know each other over and over again, can we occupy a higher number of films in the same period.

Over the years, there have been many excellent movies every year that are either well-received or not a hit!

Why?

In addition to the audience not being too cold about it, the bigger reason is that the distribution is not in place.

Fang Ziheng has absolute confidence in "I'm Not the God of Medicine". The only thing he has to worry about is the distribution of the film.

Especially when someone is causing trouble, who knows that the opponent will not collude with theater chains and theaters to arrange for "I'm Not the God of Medicine" just like Feng Pants' "I'm Not Pan Jinlian".

After everything was done offline, it was online’s turn.

Zhong Lifang continued speaking to the plan in the document: "Everyone, with the development of the Internet, the proportion of online distribution is becoming more and more important. Although it is not yet able to replace offline, it still accounts for half of the power.
To be continued...