Chapter 458 Lao Jia can’t hold it back anymore(1/2)
"In July's summer season, the famous director Fang Ziheng's new film "I'm Not the God of Medicine" was released in theaters across the country. The film is based on real-life medicine. Once it was released, it set off a nationwide movie-watching craze and set new records in film history one after another."
""I'm Not the God of Medicine" tells the story of people's personal health, taking leukemia patients as an example. The plot is straightforward, sincere and touching, touches the soul, and is full of human brilliance and warmth.
Half a month after its release, the total box office of "I'm Not the God of Medicine" exceeded 2.4 billion, becoming the highest-grossing single-film Chinese-language film."
Yangma’s one-minute report was presented to thousands of families across the country.
A one-minute report, the first fifteen seconds of text description, and the middle forty-five seconds of screenshots from three theaters across the country.
The scene is divided into four sections. In the first section, people are queuing up to buy tickets. The audience is looking forward to it, happily chatting with friends next to them from time to time.
The second scene shows the movie watching situation. The large screening hall was full of guests and the atmosphere was heavy. Many viewers held their noses and quietly wiped away tears while watching the movie.
The third scene is when the movie ends, and thunderous applause breaks out in the screening hall.
The fourth segment was an interview. A reporter from Yangma interviewed the audience after watching the movie. The three interviewed reporters were very emotional and praised the movie loudly.
In the last fifteen seconds, the screen returned to the studio.
The dignified and majestic host, with a rare touch and tenderness, gave a brief summary of "I'm Not the God of Medicine".
Snapped!
Imperial City, University City Rose Garden.
At Wang Zhongjun's home, after watching the news, he threw the remote control on the coffee table and faintly said: "Alas, Fang Ziheng succeeded again!"
"Yes, it's already 2.4 billion. After today, I'm afraid it will reach 2.5 billion. Maybe even 3 billion is possible!"
Next to him, Wang Zhonglei, who had a gloomy expression, couldn't help but sigh when he heard his brother's emotion.
Paralyzed.
Fang Ziheng’s box office growth rate is terrifying!
Last year it was only 1.5 billion or 1.7 billion, and "Tang Detective 2" at the beginning of this year was only 2 billion. It has reached a big level in half a year.
3 billion!
This is not a global box office, it is just a Chinese market!
If "I'm Not the God of Medicine" is released globally, it will not be sold for the sky-high price of 50 soft girl coins!
Why don't you let others live?
Wang Zhonglei was full of slander, secretly saying that fortunately "The God of Medicine" is a realistic medical theme and cannot go abroad.
Thinking of this, he rolled his eyes and turned to look at Wang Zhongjun: "Brother, let's also make a medical movie. Fang Ziheng made leukemia, let's make lung cancer, liver cancer, and uremia!"
"Shall we shoot too?"
Wang Zhongjun was stunned, lit a cigarette and lost himself in thought.
Soon, he made an affirmation: "This is possible. Didn't Fang Ziheng say that following the trend is not considered plagiarism? Go and talk to Xiaogang. He has wanted to shoot realistic themes for a long time, but lung cancer cannot be shot. From liver cancer and
Choose one of the two themes about uremia."
"Okay, I'll make an appointment with Xiaogang for dinner tomorrow." Wang Zhonglei nodded, showing a hint of honeyed confidence.
After lobbying Xiaogang, he was still confident.
As for why the eldest brother didn't allow lung cancer to be photographed, he didn't want to think too much. He probably thought lung cancer was related to smoking.
Here, the two brothers Hua Yi are ready to follow suit.
On the other side, Guangxian Chairman Wang Changtian also had the same calculation.
In the study, Wang Changtian dug out the project plan presented by Li Xiaoping, vice president of the group today, and wrote and drew on it with a water-based pen.
In the plan, the subject matter, symptoms, approximate investment amount, and even the male and female protagonists are all listed.
There is no plot summary or script!
Wang Changtian's hand speed is still so fast. A few days after "I'm Not the God of Medicine" was released, he asked Li Xiaoping to prepare a follow-up project.
For Guangxian Media, which went public as a small company, the external disease caused by following the trend is equivalent to itchy prickly heat. Guangxian has many ways to turn the criticism and abuse from the outside world into the popularity of new projects.
After reviewing the approval, Wang Changtian stopped writing, raised his head and looked at the computer page on his desk and murmured to himself: "Don't worry about choosing a disease. You can fill in the script while doing more detailed social research. The top priority is to decide on the director."
"
"Xu Zheng, Ning Hao, and Wu Ershan can all do it. Wen Muye, who has been serving as the assistant director of Medicine God, is more experienced in similar themes."
brush brush brush
Wang Changtian wrote down a list of names of Chinese directors on the plan and prepared to send people to contact them one by one.
If you want to grasp the essence of following the trend and make a big fortune in the film market, the director is a key figure. He must have both a good reputation and high-level directing ability.
All of the directors contracted by Hengyu Media are in line with his wishes. It would be best to take the opportunity of cooperation to bring them closer to Guangxian.
Not only Huayi, but also Guangdian and other major film and television companies who saw the news about Yangma all had the idea to follow suit.
Alibaba Pictures and Tengxun Pictures are not too familiar with following trends. With the support of big data, they can produce high-quality imitations of "I'm Not the God of Medicine" in minutes.
Compared to the deliberations of professionals, who discuss how to grab the cake behind closed doors, the media, the public, and movie fans seem careless and don't have so many other ideas.
Everyone’s attention was attracted by the ‘leukemia’ highlighted in the Yangma news.
A new round of discussions followed, filling major movie forums and medical forums on the Internet.
"Awesome, it's in the news again!"
"It has to be Fang Ziheng. Look at this situation, the government also recognizes "I'm Not the God of Medicine" and recognizes the expectations expressed in the movie!"
"What is a card face? This is a card face. Yangma News reported it for one minute, so I just asked who else is there!"
"This may be a sign that the higher authorities are going to take action against drug dealers!"
"Damn, we should have punished these people a long time ago. Ten years ago, they dared to sell a bottle for 40,000 yuan. How can ordinary people afford it?"
"I have worked in the pharmaceutical industry for three years, and I can tell you that the profits in the pharmaceutical industry are greater and darker than you think!
"
"We must take action. There are more than one billion people in China. Who can guarantee that they will not get cancer? Today we are eating and watching a show, but tomorrow we will be the next one to benefit!"
“Charge, charge, charge for the inclusion of special medicines in medical insurance!”
Waves of discussion posts have been posted, and on Weibo, the topic of when specific drugs will be included in medical insurance has been a hot topic for several days and remains at a high level.
This time is not the future.
In future generations, any news will be ineffective. Even if it is a hot topic, human intervention can be done after a day.
This will not happen now, and it is impossible for it to happen.
As of April 17 this year, just before Weibo went public, Hengyu Media continued to invest and after increasing its holdings, it firmly held 25% of the shares.
After its listing, the total market value of Weibo exceeded 10 billion U.S. dollars, and Hengyu Media made a huge fortune.
Including Tengxun and Alibaba, Weibo's original shareholder Sina only holds 55% of the shares, and cannot dominate as strongly as in the previous life.
More authority has been piled into the hands of Cao Guowei, the chairman of Weibo, by shareholders such as Hengyu, Tengxun and Alibaba.
The benefits are obvious. The Weibo platform is more in line with the views of the general public and netizens than in the previous generation.
At the very least, this platform is now in the hands of the Chinese people and will not engage in shady operations like the previous generation to block the elder’s quotes!
Hengyu Media is the third largest shareholder of Weibo. The popularity of "I'm Not the God of Medicine" is a very social topic. In the past half month, Weibo has not only not interfered with the popularity, but also posted hot searches and topics on the top every day to attract more traffic.
The tacit cooperation with Hengyu, Sixth Princess, and Sohu allowed things to ferment.
The trend on the Internet has also blown into the field of cancer, into the pharmaceutical industry, and into the hearts of superiors with the huge sales of movies.
Duplex building.
Lin Feifei moved here to live temporarily, put down her work in the group, and prepare for her pregnancy with peace of mind.
In the living room, she was wearing a purple yoga suit, lying on the newly purchased black yoga mat, and followed the teacher in the video on her mobile phone to practice yoga.
Fang Ziheng was lying on the sofa, scrolling through his phone leisurely, occasionally reminding Sister Lin that her posture was not in place.
"Lift it up a little."
"Yes, raise your head and straighten your hands."
"Yes, you can maintain this posture very well. Hold on for three minutes."
Half an hour later.
Lin Feifei was so exhausted that she nestled on the yoga mat like a sponge, sweating all over her body, and most of her newly purchased purple yoga suit was soaked.
"Hey, how long do you think it will take for special effects to be included in medical insurance?"
Panting heavily, she sat up cross-legged, gently shook her white arms to get rid of the soreness, and asked questions to the little man lying dead on the sofa.
"It's hard to say, the national system is too big, and many things have to be done step by step."
Fang Ziheng sighed, put down his phone and stood up, coming to the beauty to help her relax her muscles.
She just resumed exercising, and Sister Lin is still not used to it.
However, "The God of Medicine" prompted the reform of the medical system and the inclusion of special drugs in medical insurance, which was also not so fast.
To be continued...