This was a major event, and Yan Jinghua carefully recorded it in his notebook.

He started to have a headache.

Sun Guoqiang said: "Mr. Yan, we can only hope that the gap in the first half of the year can be made up in the second half of the year."

Yan Jinghua said 'hmm' and said: "I have already reached an agreement with Zhejiang Satellite TV on the exclusive naming of "The Voice of China". Now I just hope that it will eventually become popular and use the traffic effect to drive our company's sales.

Go up."

Sun Guoqiang said: "Mr. Yan, the uncertainty is too great. Now that the revenue cannot increase, we have to find ways to reduce costs."

"Well, it's already April. If the local cultivation of dried fruits goes well, the cost of raw material procurement can be reduced significantly."

"Logistics and transportation costs can also be reduced appropriately."

Sun Guoqiang nodded. He thought for a while and asked: "Mr. Yan, are we considering doing activities on May Day?"

Yan Jinghua nodded and said, "Yes, why not do some activities."

Having said this, he paused for a moment before continuing: "One more thing, judging from the current situation, we have to continue to consider other sales channels."

Sun Guoqiang asked: "Aren't the current three channels enough?"

Yan Jinghua shook his head and said: "It's far from enough."

"This is only the first phase, the second phase and the production capacity of the four branch factories. The sales area has encountered a bottleneck. If we wait until the third phase factory is opened again, the dried fruit production capacity will be almost the same as it is now, and it will increase by three to four times.

Times, where do you think these products are sold?”

Hearing what Yan Jinghua said, Sun Guoqiang said: "Mr. Yan, our Jingtong Baby offline direct store is not finished yet. According to the current purchase amount, we have completed one-third of the planned layout. If we can

With a nationwide layout and deep end-channel development, it shouldn't be a problem to absorb this output, but I'm afraid that the production capacity will not be enough by then."

"One more thing, our current terminal channel development is actually not comprehensive. If we can really open up the national market, we don't have to worry about overcapacity at all."

Sun Guoqiang was very serious and told everything that came to his mind.

Yan Jinghua thought carefully, then nodded and said: "We still need to continue to expand the market and increase the channel construction of offline stores."

"That's right!" Sun Guoqiang responded.

…

Capital, Honolulu villa area.

After Xia Zekai finished his work, he found a text message sent to him by Sun Guoqiang on his mobile phone. When he opened it, it read: "Monthly financial statements have been sent to the mailbox."

"So fast?" Xia Zekai muttered to himself. He told his wife Luo Xiyun, then went to the study room to open the computer and logged into his mailbox. After waiting for the mailbox to buffer for a while, an email with the title popped out.

Thick mail.

It was sent by Sun Guoqiang, with the words "Company Financial Summary for March" written on it. After he selected this column, he double-right-clicked the mouse to open it.

Then he opened the attachment containing 3M, and he saw at a glance the financial data for March summarized in the Execl table. The total revenue was 891.1 million yuan, and the profit was only a pitiful 200 million yuan. Compared with before, the gap was too big.

Already.

This attachment also contains financial summary information for January and February.

It shows that the revenue in January was 1.0408 billion yuan. This was achieved around the Spring Festival when logistics was limited due to the Spring Festival.

Around the Spring Festival, due to the restriction of logistics and express delivery, the online sales of Jingtong Baby were greatly affected, but the overall revenue did not decrease.

This is mainly due to the fact that Jingtong Development Co., Ltd.'s offline direct stores and terminal sales channels have not been greatly affected by the Spring Festival. Instead, because of the Spring Festival and the exchange of favors, people are more accustomed to it at this time.

Going to offline stores to purchase large quantities of dried fruit gift boxes and various children's snacks actually increased the sales of these two items, thus making up for the loss of online sales not being able to operate normally.

The total revenue in February has dropped again compared to January, but it is understandable that there are not as many days as in January.

However, when the number of days in March exceeded that in February, the total revenue was nearly 100 million lower than in February. The problem here is huge.

Xia Zekai calmed down and carefully looked at the financial data for March.

Online sales data have shrunk by half, and offline directly-operated store sales have increased to 278 Jingtong Baby stores. Compared with the revenue in January and February, the total revenue is almost the same. This is also worth pondering.

It can also be seen from this point that the amount of capital invested has increased and the cost has increased, but the output is not equal.

On the other hand, although the total revenue from terminal channels has also declined, the year-on-year decline is not large, which makes Xia Zekai feel relieved.

Looking at other aspects, the total revenue of the two major categories of children's toilets has also declined to varying degrees.

"Is this because the people have no money? It has reduced their desire to consume?" Xia Zekai had this thought in his mind.

From various reports and analysis of collected information, he knew that since the beginning of 2012, economic development has been affected by external economic forms and has been sluggish.

The European debt crisis and the financial crisis have not completely eliminated their impact. There were even rumors in the market that the real estate market bubble was about to burst. Due to various factors, ordinary people did not dare to spend money this year.

Rich people want to keep cash to live their lives, responding to the era when cash is king.

Not to mention those who have no money, just maxing out their credit cards and borrowing money to get by.

As the saying goes, everyone's life is a piece of cake.

Under such circumstances, people's consumption views on snack foods will naturally change.

It’s not a necessary consumer product, so save it if you can.

The sales of food products such as Rongdou, Pocky biscuits, various other types of biscuits, dried fruits and other products produced by their company have further shrunk, which is a normal phenomenon in this environment.

"So, are we going to tighten our belts and live a better life?" This thought came to Xia Zekai's mind.

"Zekai, Zekai..." Luo Xiyun shouted several times, but Xia Zekai was thinking about things at the moment and did not respond to him in time.

Luo Xiyun came over directly, pushed open the study door, and found Xia Zekai staring at the computer screen in a daze.

She was puzzled, so she walked behind Xia Zekai and took a look at the data on the computer screen. It turned out to be the financial statements of Jingtong Development Co., Ltd.

"Zekai, how much money did you make last month?" Luo Xiyun didn't see clearly, so she asked casually.

Xia Zekai said in a low tone: "890 million, a huge loss last month."

"..." Luo Xiyun was shocked and suddenly wanted to slap him.

This pretense made her angry.

She asked: "How much profit did you make last month?"

Xia Zekai said: "About 200 million, which is much less than the first two months of this year."

"Just be content. Earning 200 million is not enough. It's only been a month. There are peaks and troughs. It's normal." Luo Xiyun slapped him on the back.

For the first time, I felt that her husband was really too irritating, and I really had no compunction in my heart.

"If you're not busy, come over and help me. Push the three of them out to bask in the sun. I'm so busy." Luo Xiyun started nagging.

When Xia Zekai heard what she said, he quickly turned off the computer and went to work with his wife.

Mother-in-law Liu Chunhua and three nannies have already dressed the three siblings. Each one is wrapped as tightly as a rice dumpling.

After Luo Xiyun called Xia Zekai over, Liu Chunhua said, "Zekai, the sunshine is pretty good today. I thought it would be beneficial to push the three of them out to bask in the sun at the door."

Hearing what his mother-in-law said, Xia Zekai nodded in agreement: "Okay, let's go."

Dr. Qian also told them this.

After putting the three siblings into the three-seater stroller he bought for them and lying down, Xia Zekai pushed them out.

They didn't go too far, they just pushed the three siblings in a small car and walked slowly near the villa.

Mother-in-law Liu Chunhua pointed to the three little guys who were still sleeping soundly and said, "Xiyun, look at the three of them, they sleep so sweetly."

Luo Xiyun glanced at her: "Mom, there is nothing else but sleeping now. Besides, sleeping more makes you grow faster."

Xia Zekai looked at the three of them and muttered: "Third, fourth, and youngest, you should grow up quickly. When you grow up, dad will take you to many fun places."

"You are so capable, they can't even hear you now." Luo Xiyun looked at her husband with contempt.

Xia Zekai was too lazy to pay attention to her. He pushed the three siblings to the door of the villa and walked slowly on the path outside.

After walking for only a few minutes, I ran into an acquaintance.

A fat man in his 40s, Hao Shaobo, the chairman of Jingcheng Health Biopharmaceutical Company.

Before Xia Zekai could say hello to him, Hao Shaobo smiled and said, "Mr. Xia, it's hard for you to hide this from me."

Xia Zekai's face was full of confusion: "Where do you start talking about this?"

Hao Shaobo said: "Mr. Xia, are you the one on the list just released last month?"

Seeing that Xia Zekai did not deny it, Hao Shaobo basically confirmed the matter. He said: "I just realized that my neighbor is still such a famous person, but I never recognized him. It's really embarrassing."

"Mr. Hao is over-reputed. I am just an ordinary person. With better luck, the company I invested in became popular, otherwise I would be nothing now." Xia Zekai said.

When Hao Shaobo heard what he said, he couldn't help but said: "Mr. Xia, you are too humble."

Liu Chunhua and Luo Xiyun who were following behind saw Xia Zekai talking to others again. Luo Xiyun took two steps quickly, took the stroller from his hand, and said, "You guys talk first, I will push the three of them for a walk."

"Okay!" Xia Zekai let go of his hand.

"Mr. Xia, do you have something going on? Just go and do your work first." Hao Shaobo said.

He was a little embarrassed.

But Xia Zekai waved his hand and said, "It's okay. Today I just took advantage of the good sunshine to take the three siblings out to bask in the sun."
To be continued...